{"id":243447,"date":"2026-07-02T10:21:43","date_gmt":"2026-07-02T08:21:43","guid":{"rendered":"https:\/\/ipmark.com\/?p=243447"},"modified":"2026-07-02T14:52:16","modified_gmt":"2026-07-02T12:52:16","slug":"the-kilite-renueva-identidad-crecer-agencia-omnicanal","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243447","title":{"rendered":"The Kilite renueva su identidad para crecer como agencia omnicanal"},"content":{"rendered":"<p class=\"isSelectedEnd\"><strong>The Kilite abre una nueva etapa con la presentaci\u00f3n de su reposicionamiento e identidad visual, una evoluci\u00f3n con la que la agencia busca consolidarse como partner omnicanal para marcas que aspiran a crecer, activar conversaciones relevantes y conectar con sus audiencias en un entorno digital, social y cultural cada vez m\u00e1s fragmentado.<\/strong><\/p>\n<p class=\"isSelectedEnd\">En vistas a que las compa\u00f1\u00edas ya no compiten \u00fanicamente por visibilidad, sino tambi\u00e9n por atenci\u00f3n, relevancia y capacidad de generar v\u00ednculos reales con sus p\u00fablicos, estar presente en m\u00faltiples canales ha dejado de ser suficiente. <strong>Las marcas necesitan coherencia estrat\u00e9gica, creatividad adaptada al comportamiento de cada audiencia<\/strong>, capacidad tecnol\u00f3gica y una lectura cultural que les permita participar en las conversaciones que importan.<\/p>\n<p class=\"isSelectedEnd\">Con esta nueva etapa, <strong>The Kilite refuerza su propuesta como agencia capaz de acompa\u00f1ar a las marcas<\/strong> desde la estrategia hasta la activaci\u00f3n, integrando creatividad, tecnolog\u00eda, contenido y cultura en soluciones conectadas y accionables.4<\/p>\n<p class=\"isSelectedEnd\">\u201cEste reposicionamiento nace de una convicci\u00f3n: la comunicaci\u00f3n omnicanal ya no es una opci\u00f3n, es una necesidad. <strong>Las marcas tienen que estar donde est\u00e1 su p\u00fablico, con el mensaje adecuado y en el momento preciso.<\/strong> Nuestra evoluci\u00f3n responde a esa realidad y nos permite expresar mejor lo que somos: una agencia capaz de unir estrategia, creatividad y tecnolog\u00eda para construir marcas que provoquen, inspiren y movilicen\u201d, afirma <strong>Beth Prat<\/strong>, CEO de <strong>The Kilite.<\/strong><\/p>\n<h2>Creatividad, datos y cultura para crecer<\/h2>\n<p class=\"isSelectedEnd\">La nueva identidad visual se articula alrededor del concepto <strong>Data Brutalism<\/strong>, un lenguaje gr\u00e1fico radical, estructural y digital-first inspirado en la arquitectura brutalista, el c\u00f3digo y el dato en bruto. Con esta propuesta, <strong>la agencia busca transmitir solidez, car\u00e1cter y capacidad de transformaci\u00f3n<\/strong>, alej\u00e1ndose de los c\u00f3digos visuales m\u00e1s convencionales del sector.<\/p>\n<p class=\"isSelectedEnd\"><strong>El nuevo posicionamiento se apoya en la trayectoria de The Kilite<\/strong> trabajando para marcas de sectores como moda, belleza, motor, salud, gran consumo, instituciones p\u00fablicas, deporte, banca y retail. Esta experiencia transversal ha impulsado la evoluci\u00f3n de la agencia hacia un modelo m\u00e1s conectado con las necesidades actuales de las marcas: m\u00e1s estrat\u00e9gico, m\u00e1s integrado y m\u00e1s orientado a generar impacto.<\/p>\n<p class=\"isSelectedEnd\"><strong>The Kilite reivindica su papel como aliado de marcas valientes<\/strong>: aquellas que no buscan \u00fanicamente estar presentes, sino construir una presencia relevante; que no quieren solo comunicar, sino activar conversaciones; y que entienden que crecer implica conectar con las personas desde la estrategia, la creatividad, la tecnolog\u00eda y la cultura.<\/p>\n<p>Bajo el claim <strong>\u201cUnleash your brand\u2019s potential\u201d<\/strong>, The Kilite sintetiza esta nueva etapa y refuerza su propuesta de valor como agencia omnicanal orientada al crecimiento de las marcas. <strong>La compa\u00f1\u00eda desarrolla soluciones integradas para fortalecer el posicionamiento de sus clientes<\/strong>, conectar con sus audiencias y desplegar todo su potencial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva identidad visual se articula alrededor del concepto Data Brutalism, un lenguaje gr\u00e1fico radical, estructural y digital-first.<\/p>\n","protected":false},"author":10966,"featured_media":243448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2225],"class_list":["post-243447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Kilite renueva su identidad para crecer como agencia omnicanal<\/title>\n<meta name=\"description\" content=\"La nueva identidad visual se articula alrededor del concepto Data Brutalism, un lenguaje gr\u00e1fico 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