{"id":243422,"date":"2026-07-01T14:21:46","date_gmt":"2026-07-01T12:21:46","guid":{"rendered":"https:\/\/ipmark.com\/?p=243422"},"modified":"2026-07-01T14:23:23","modified_gmt":"2026-07-01T12:23:23","slug":"hector-ibarra-nuevo-director-general-de-omnicom-content-experiences","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243422","title":{"rendered":"H\u00e9ctor Ibarra, nuevo director general de Omnicom Content Experiences"},"content":{"rendered":"<p><strong>Omnicom Content Experiences (OCX) ha anunciado el nombramiento de H\u00e9ctor Ibarra como director general de Espa\u00f1a. La incorporaci\u00f3n se ha producido junto con la ampliaci\u00f3n de las responsabilidades de Audrey Amselli, hasta ahora al frente del equipo de OCX en el mercado espa\u00f1ol, dentro de la estructura global de gesti\u00f3n de clientes de Omnicom.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha explicado la empresa, estos movimientos forman parte de su estrategia para reforzar el apoyo a sus clientes, ampliar sus capacidades y responder a la demanda de soluciones de contenido integradas y apoyadas en la tecnolog\u00eda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ibarra se ha incorporado a OCX con m\u00e1s de 25 a\u00f1os de experiencia como creativo y directivo de dise\u00f1o. En su etapa m\u00e1s reciente, dirigi\u00f3 Accenture Song Design Iberia, donde lideraba una comunidad de m\u00e1s de 150 profesionales encargados de desarrollar soluciones de dise\u00f1o de experiencias para clientes de distintos sectores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con anterioridad, ocup\u00f3 puestos de direcci\u00f3n en Fjord, la consultora de dise\u00f1o e innovaci\u00f3n integrada en Accenture Song. Desde all\u00ed estuvo a cargo de equipos multidisciplinares en Lisboa, Madrid y Barcelona, adem\u00e1s de participar en el crecimiento y la direcci\u00f3n estrat\u00e9gica de la pr\u00e1ctica de dise\u00f1o y en proyectos para clientes internacionales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cH\u00e9ctor es un l\u00edder excepcional cuya combinaci\u00f3n de creatividad, visi\u00f3n estrat\u00e9gica y capacidad para desarrollar equipos de alto rendimiento encaja perfectamente con OCX. A medida que seguimos reforzando nuestro liderazgo para apoyar el crecimiento de nuestros clientes en EMEA, su experiencia desempe\u00f1ar\u00e1 un papel clave para ayudarnos a ofrecer soluciones transformadoras y acelerar a\u00fan m\u00e1s nuestro impulso en Espa\u00f1a\u201d, ha se\u00f1alado <strong>Mariusz Urbanczyk<\/strong>, CEO de <strong>OCX EMEA<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por su parte, Ibarra ha afirmado que la ambici\u00f3n de redefinir la forma en que convergen la producci\u00f3n, la creatividad y la tecnolog\u00eda \u201ces algo\u201d con lo que se identifica plenamente. \u201cEstoy muy ilusionado por incorporarme a OCX, contribuir al crecimiento de esta cultura conectada y colaborativa, y desarrollar trabajos relevantes y centrados en las personas para nuestros clientes\u201d, ha a\u00f1adido.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La incorporaci\u00f3n de Ibarra ha coincidido con la <strong>promoci\u00f3n de Audrey Amselli a la estructura global de gesti\u00f3n de clientes de Omnicom.<\/strong> En su nuevo cargo, asumir\u00e1 la responsabilidad de liderar y desarrollar la cartera global de clientes del sector del lujo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En EMEA, OCX avanza hacia un modelo de operaci\u00f3n m\u00e1s unificado y conectado, con una estructura orientada a impulsar el crecimiento de sus clientes. Esta evoluci\u00f3n incluye la integraci\u00f3n de talento procedente de mercados como Espa\u00f1a, Reino Unido y Polonia, con el objetivo de favorecer la colaboraci\u00f3n entre equipos, mejorar la consistencia en el servicio al cliente y ofrecer contenidos a gran escala.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con esta organizaci\u00f3n m\u00e1s integrada y flexible, OCX busca combinar creatividad, tecnolog\u00eda y producci\u00f3n para ofrecer a sus clientes est\u00e1ndares de calidad y mayor eficiencia, concluyen.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sustituye a Audrey Amselli, que promociona a la estructura global de gesti\u00f3n de clientes de Omnicom. <\/p>\n","protected":false},"author":29,"featured_media":243426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6526,2341],"class_list":["post-243422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-nombramientos","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H\u00e9ctor Ibarra, director general de Omnicom Content Experiences<\/title>\n<meta name=\"description\" content=\"Ibarra sustituye a Audrey Amselli, que promociona a la estructura global de gesti\u00f3n de clientes de Omnicom.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=243422\" \/>\n<meta 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