{"id":243413,"date":"2026-07-01T13:13:50","date_gmt":"2026-07-01T11:13:50","guid":{"rendered":"https:\/\/ipmark.com\/?p=243413"},"modified":"2026-07-01T14:45:44","modified_gmt":"2026-07-01T12:45:44","slug":"bimbo-proteina-nuevo-pan-molde-proteina-vegetal","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243413","title":{"rendered":"Nace Bimbo + Prote\u00edna, el nuevo pan de molde con prote\u00edna vegetal"},"content":{"rendered":"<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"225\" data-end=\"490\"><strong>Bimbo ampl\u00eda su gama de panes de molde con el lanzamiento de Bimbo + Prote\u00edna, una nueva referencia elaborada con prote\u00edna vegetal y pensada para consumidores que buscan reforzar su aporte proteico diario sin renunciar al sabor y la textura del pan de siempre.<\/strong><\/p>\n<p data-start=\"492\" data-end=\"832\">El nuevo producto, ya disponible en los principales puntos de venta, aporta <strong data-start=\"568\" data-end=\"613\">20 gramos de prote\u00edna por cada 100 gramos<\/strong> y cuenta tambi\u00e9n con <strong data-start=\"635\" data-end=\"662\">alto contenido en fibra<\/strong>. Adem\u00e1s, no contiene az\u00facares a\u00f1adidos ni conservantes, en l\u00ednea con la demanda de productos que combinen conveniencia, nutrici\u00f3n y una experiencia de consumo agradable.<\/p>\n<p data-start=\"834\" data-end=\"1281\">La receta de <strong>Bimbo + Prote\u00edna<\/strong> incorpora prote\u00edna vegetal junto a cereales y semillas como avena, s\u00e9samo, linaza y girasol. Seg\u00fan la compa\u00f1\u00eda, esta combinaci\u00f3n permite mantener la textura esponjosa y el sabor equilibrado caracter\u00edsticos del pan de molde de la marca. Bajo el claim <strong data-start=\"1115\" data-end=\"1145\">\u201cSi es Bimbo, sabe a pan\u201d<\/strong>, la marca busca reforzar la idea de que un producto con mayor aporte nutricional tambi\u00e9n puede conservar el sabor asociado a su categor\u00eda.<\/p>\n<p data-start=\"1283\" data-end=\"1626\">El lanzamiento se produce en un contexto de creciente inter\u00e9s por la prote\u00edna, un nutriente que ha dejado de vincularse exclusivamente al \u00e1mbito deportivo para incorporarse a rutinas de bienestar m\u00e1s amplias. De acuerdo con datos de <strong>AECOC<\/strong>, el <strong data-start=\"1526\" data-end=\"1563\">68% de los consumidores espa\u00f1oles<\/strong> declara buscar activamente productos enriquecidos en prote\u00edna.<\/p>\n<p data-start=\"1628\" data-end=\"2096\">\u201cLa prote\u00edna ha dejado de estar vinculada \u00fanicamente a los consumidores m\u00e1s deportistas para formar parte, tambi\u00e9n, de una forma m\u00e1s cotidiana de cuidarnos. Con<strong> Bimbo + Prote\u00edna queremos acercar este beneficio al consumidor a trav\u00e9s de un alimento tan presente en el d\u00eda a d\u00eda<\/strong> como el pan de molde, con una propuesta que combina nutrici\u00f3n, sabor y versatilidad para distintos momentos de consumo\u201d, se\u00f1ala <strong>Borja Herreras<\/strong>, VP de marketing de<strong> Grupo Bimbo Iberia.<\/strong><\/p>\n<p data-start=\"2098\" data-end=\"2486\" data-is-last-node=\"\" data-is-only-node=\"\"><strong>La nueva referencia est\u00e1 pensada para distintos momentos del d\u00eda<\/strong>, desde el desayuno hasta la merienda o la cena, y se integra en la estrategia <strong data-start=\"2241\" data-end=\"2265\">\u2018Nutrici\u00f3n Positiva\u2019<\/strong> de <strong>Grupo Bimbo.<\/strong> Con ella, la compa\u00f1\u00eda impulsa la evoluci\u00f3n de su portafolio mediante la innovaci\u00f3n, la ciencia y el conocimiento del consumidor, con el objetivo de responder a los nuevos h\u00e1bitos y necesidades de consumo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El nuevo producto, ya disponible en los principales puntos de venta, aporta 20 gramos de prote\u00edna por cada 100 gramos.<\/p>\n","protected":false},"author":10966,"featured_media":243417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6593],"class_list":["post-243413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-lanzamientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bimbo + Prote\u00edna, el nuevo pan de molde con prote\u00edna vegetal<\/title>\n<meta name=\"description\" content=\"El nuevo producto, ya disponible en los principales puntos de venta, aporta 20 gramos de prote\u00edna por cada 100 gramos.\" \/>\n<meta name=\"robots\" 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