{"id":243410,"date":"2026-07-01T12:41:50","date_gmt":"2026-07-01T10:41:50","guid":{"rendered":"https:\/\/ipmark.com\/?p=243410"},"modified":"2026-07-01T14:19:07","modified_gmt":"2026-07-01T12:19:07","slug":"ikea-se-alza-con-el-maximo-galardon-en-los-xviii-premios-nacionales-de-marketing","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243410","title":{"rendered":"Ikea se alza con el m\u00e1ximo galard\u00f3n en los XVIII Premios Nacionales de Marketing"},"content":{"rendered":"

Ikea se ha erigido como la gran vencedora de la XVIII edici\u00f3n de los Premios Nacionales de Marketing al recibir el Gran Premio Nacional de Marketing, por sus campa\u00f1as \u2018Design your sleep, while sleep\u2019 y \u2018Second hand Marketplace\u2019, que han sido galardonadas con un oro, una plata y un bronce.\u00a0<\/strong><\/p>\n

La XVIII edici\u00f3n de los Premios Nacionales de Marketing organizados por la Asociaci\u00f3n de Marketing de Espa\u00f1a (AMKT) en WAH Show Madrid ha entregado 24 medallas a un total de 20 anunciantes. Ikea<\/strong> ha sido la compa\u00f1\u00eda que m\u00e1s galardones ha recibido: un oro y un bronce en la campa\u00f1a \u2018Design your sleep, while sleep\u2019<\/strong> y una plata en su marketplace de segunda mano<\/strong> en las categor\u00edas de Experiencia de cliente e Innovaci\u00f3n en la propuesta de valor.\u00a0<\/span><\/p>\n

ElPozo Alimentaci\u00f3n<\/strong> ha recibido por su parte el premio a Mejor Equipo de Marketing<\/strong>, que destaca la importancia del trabajo en equipo como motor de creatividad y eficiencia. Mientras que Tom\u00e1s Pascual G\u00f3mez-Cu\u00e9tara<\/strong>, presidente ejecutivo de Pascual<\/strong>, ha sido reconocido como L\u00edder empresarial impulsor del Marketing<\/strong>, por su liderazgo, visi\u00f3n y compromiso con la evoluci\u00f3n del sector.\u00a0<\/span><\/p>\n

Palmar\u00e9s XVIII Premios Nacionales de Marketing<\/span><\/h2>\n

Estrategia integral de marketing<\/strong><\/p>\n

    \n
  • Oro: Rosal\u00eda – Lanzamiento integrado de LUX<\/em>, de Sony Music<\/span><\/li>\n
  • Plata: 42 legados, 42 formas de ganar<\/em>, de LaLiga<\/span><\/li>\n
  • Bronce: Get Almost, Almost Anything 2.0<\/em>, de Uber Eats<\/span><\/li>\n<\/ul>\n

    Construcci\u00f3n de marca (2-3 a\u00f1os)<\/strong><\/p>\n

      \n
    • Oro: 42 legados, 42 formas de ganar<\/em>, de LaLiga<\/span><\/li>\n
    • Plata: Este futuro tiene futuro<\/em>, de Moeve<\/span><\/li>\n
    • Bronce: El momento de la verdad<\/em>, de Mapfre<\/span><\/li>\n<\/ul>\n

      Experiencia de cliente<\/strong><\/p>\n

        \n
      • Oro: Design your sleep, while sleep<\/em>, de Ikea<\/span><\/li>\n
      • Plata: Gobernar la experiencia como sistema en la complejidad<\/em>, de Ilunion<\/span><\/li>\n
      • Bronce: Barcel\u00f3 Experiences<\/em>, de Barcel\u00f3 Experiences<\/span><\/li>\n<\/ul>\n

        Innovaci\u00f3n en la propuesta de valor<\/strong><\/p>\n

          \n
        • Oro: Huebox, el nuevo tirador de cerveza para casa<\/em>, de Estrella Galicia<\/span><\/li>\n
        • Plata: Second hand marketplace<\/em>, de Ikea<\/span><\/li>\n
        • Bronce: Design your sleep, while slee<\/em>p, de Ikea<\/span><\/li>\n<\/ul>\n

          Publicidad y comunicaci\u00f3n comercial<\/strong><\/p>\n

            \n
          • Oro: Culpable<\/em>, de ESIC University<\/span><\/li>\n
          • Plata: Rosal\u00eda – LUX – Cover reveal<\/em>, de Sony Music<\/span><\/li>\n
          • Bronce: El vuelo de Clara y Mateo<\/em>, de Iberia<\/span><\/li>\n<\/ul>\n

            Estrategia de ventas<\/strong><\/p>\n

              \n
            • Oro: Repsol Luz – Misma luz, misma energ\u00eda<\/em>, de Repsol<\/span><\/li>\n
            • Plata: Cuando el marketing se convierte en decisi\u00f3n de ventas: la estrategia full commerce de MediaMarkt<\/em>, de MediaMarkt<\/span><\/li>\n
            • Bronce: Afianzar Ahorramas en un terreno desconocido<\/em>, de Ahorramas<\/span><\/li>\n<\/ul>\n

              Patrocinios y alianzas<\/strong><\/p>\n

                \n
              • Oro: Donantes de logo<\/em>, de Real Racing Club de Santander<\/span><\/li>\n
              • Plata: Hablemos de victorias<\/em>, de Cervezas Victoria<\/span><\/li>\n
              • Bronce: Movistar Arena<\/em>, de Movistar Arena<\/span><\/li>\n<\/ul>\n

                Startup<\/strong><\/p>\n

                  \n
                • Oro: LIUX, un acto de fe<\/em>, de LIUX<\/span><\/li>\n
                • Plata: Ai Merengue – RTC & Artificial Intelligence<\/em>, de Ai Merengue<\/span><\/li>\n
                • Bronce: Estrategia de marketing para lanzar y escalar una nueva categor\u00eda experiencial<\/em>, de Mama Pottery Caf\u00e9<\/span><\/li>\n<\/ul>\n

                  Mejor Equipo de Marketing<\/strong><\/p>\n

                    \n
                  • ElPozo Alimentaci\u00f3n<\/span><\/li>\n<\/ul>\n

                    L\u00edder Empresarial Impulsor del Marketing<\/strong><\/p>\n

                      \n
                    • Tom\u00e1s Pascual G\u00f3mez-Cu\u00e9tara, presidente ejecutivo de Pascual<\/span><\/li>\n<\/ul>\n

                      Gran Premio Nacional de Marketing<\/strong><\/p>\n

                        \n
                      • Ikea<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

                        Ikea recibe el Gran Premio Nacional de Marketing. El equipo de ElPozo Alimentaci\u00f3n es el Mejor Equipo de Marketing y Tom\u00e1s Pascual G\u00f3mez-Cu\u00e9tara, presidente ejecutivo de Pascual, el L\u00edder Empresarial Impulsor del Marketing. <\/p>\n","protected":false},"author":29,"featured_media":243412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[2226,2227],"class_list":["post-243410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-marcas","tag-marketing"],"acf":[],"yoast_head":"\nIkea se alza con el m\u00e1ximo galard\u00f3n en los XVIII Premios Nacionales de Marketing<\/title>\n<meta name=\"description\" content=\"Ikea recibe el Gran Premio Nacional de Marketing. 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