{"id":243397,"date":"2026-07-01T08:43:40","date_gmt":"2026-07-01T06:43:40","guid":{"rendered":"https:\/\/ipmark.com\/?p=243397"},"modified":"2026-07-01T08:43:40","modified_gmt":"2026-07-01T06:43:40","slug":"omnicom-se-habria-impuesto-en-el-concurso-global-de-medios-de-adidas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243397","title":{"rendered":"Omnicom se habr\u00eda impuesto en el concurso global de medios de Adidas"},"content":{"rendered":"<p>El holding habr\u00eda <strong>competido por el negocio frente a Publicis Groupe y WPP, operador titular de la cuenta hasta la fecha<\/strong>. EssenceMediacom, agencia perteneciente a WPP, gestionaba anteriormente la planificaci\u00f3n y compra de medios de Adidas. MediaCom se hizo con la cuenta en 2018, antes de su integraci\u00f3n con Essence en 2023.<\/p>\n<p>De confirmarse la adjudicaci\u00f3n, <strong>la cuenta de Adidas quedar\u00eda en manos de PHD, agencia de medios integrada en Omnicom Media Group<\/strong>. La compa\u00f1\u00eda trabaja para clientes como Volkswagen, Google y 7-Eleven.<\/p>\n<p>Seg\u00fan la informaci\u00f3n publicada por &#8216;Adweek&#8217;, WPP y Publicis habr\u00edan declinado hacer comentarios, al igual que Omnicom. Adidas no habr\u00eda respondido a la solicitud de valoraci\u00f3n del medio.<\/p>\n<p>La posible adjudicaci\u00f3n llegar\u00eda en una semana destacada para PHD, que acaba de obtener el Gran Premio de Medios en Cannes Lions por la campa\u00f1a \u00abBuild Your Own Super Bowl\u00bb, desarrollada para Uber Eats.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Omnicom Media Group estar\u00eda cerca de hacerse con la cuenta global de medios de Adidas, valorada en 512 millones de d\u00f3lares, seg\u00fan ha avanzado &#8216;Adweek&#8217;. El holding habr\u00eda superado en el proceso a Publicis Groupe y a WPP, hasta ahora responsable de la gesti\u00f3n a trav\u00e9s de EssenceMediacom.<\/p>\n","protected":false},"author":14,"featured_media":243399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-243397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Omnicom se habr\u00eda impuesto en el concurso global de medios de Adidas - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=243397\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omnicom se habr\u00eda impuesto en el concurso global de medios de Adidas - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Omnicom Media Group estar\u00eda cerca de hacerse con la cuenta global de medios de Adidas, valorada en 512 millones de d\u00f3lares, seg\u00fan ha avanzado &#039;Adweek&#039;. El holding habr\u00eda superado en el proceso a Publicis Groupe y a WPP, hasta ahora responsable de la gesti\u00f3n a trav\u00e9s de EssenceMediacom.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=243397\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-01T06:43:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Adidas_Omnicom.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Egido\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Egido\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243397#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243397\"},\"author\":{\"name\":\"Ana Egido\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"headline\":\"Omnicom se habr\u00eda impuesto en el concurso global de medios de Adidas\",\"datePublished\":\"2026-07-01T06:43:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243397\"},\"wordCount\":170,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243397#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Adidas_Omnicom.jpg\",\"keywords\":[\"agencias de medios\"],\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243397\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=243397\",\"name\":\"Omnicom se habr\u00eda impuesto en el concurso global de medios de Adidas - 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