{"id":243371,"date":"2026-06-30T14:01:49","date_gmt":"2026-06-30T12:01:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=243371"},"modified":"2026-06-30T15:33:46","modified_gmt":"2026-06-30T13:33:46","slug":"mirko-peloso-nuevo-marketing-digital-director-de-kiabi","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243371","title":{"rendered":"Mirko Peloso, nuevo marketing &#038; digital director de Kiabi"},"content":{"rendered":"<p><strong>La firma de moda Kiabi ha promocionado a Mirko Peloso como nuevo marketing and digital director y lo ha incorporado a su comit\u00e9 de direcci\u00f3n, que impulsa la ejecuci\u00f3n de la hoja de ruta estrat\u00e9gica y el crecimiento de la compa\u00f1\u00eda.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLa incorporaci\u00f3n de Mirko al comit\u00e9 de direcci\u00f3n refleja la evoluci\u00f3n de Kiabi Iberia y la importancia creciente que tienen el marketing, el entorno digital y la experiencia de cliente en nuestro modelo de negocio\u201d, ha informado <strong>Jos\u00e9 Luis Carceller<\/strong>, CEO de <strong>Kiabi Iberia.<\/strong> \u201cCon este paso reforzamos un modelo de direcci\u00f3n m\u00e1s transversal, preparado para acompa\u00f1ar el crecimiento de la compa\u00f1\u00eda y responder a las nuevas necesidades de las familias\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con esta incorporaci\u00f3n Kiabi<strong> refuerza el peso estrat\u00e9gico de Marketing &amp; Digital<\/strong> y responde a la evoluci\u00f3n de un negocio en el que la omnicanalidad, la experiencia de cliente y las capacidades digitales son palancas clave de crecimiento. Para ello, la ense\u00f1a de moda impulsa una visi\u00f3n cada vez m\u00e1s integrada entre marca, cliente y negocio.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cContinuaremos impulsando iniciativas en \u00e1mbitos como la fidelizaci\u00f3n, la experiencia omnicanal, el desarrollo de comunidad o la captaci\u00f3n de nuevos clientes, siempre con el objetivo de ofrecer una propuesta de valor diferencial y adaptada a las nuevas expectativas de nuestros clientes\u201d, ha avanzado Mirko Peloso.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta evoluci\u00f3n se enmarca en el proceso de transformaci\u00f3n que Kiabi Iberia viene realizando en los \u00faltimos a\u00f1os para consolidar un modelo de crecimiento cada vez m\u00e1s centrado en el cliente, fortaleciendo su propuesta de valor y adapt\u00e1ndose a las nuevas formas de relaci\u00f3n y compra de las familias.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peloso se incorpora al comit\u00e9 de direcci\u00f3n ante la mayor importancia que tiene para la compa\u00f1\u00eda el marketing, el entorno digital y la experiencia de cliente, informan. <\/p>\n","protected":false},"author":29,"featured_media":243373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2227,6526],"class_list":["post-243371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marketing","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mirko Peloso, nuevo marketing &amp; 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