{"id":243355,"date":"2026-06-30T12:52:18","date_gmt":"2026-06-30T10:52:18","guid":{"rendered":"https:\/\/ipmark.com\/?p=243355"},"modified":"2026-06-30T14:20:03","modified_gmt":"2026-06-30T12:20:03","slug":"carlos-bessa-nuevo-director-de-marketing-para-iberia-de-legends-global","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243355","title":{"rendered":"Carlos Bessa, nuevo director de marketing para Iberia de Legends Global"},"content":{"rendered":"<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"76\" data-end=\"376\"><strong>Legends Global incorpora a Carlos Bessa como director de marketing para Iberia, un nombramiento con el que la compa\u00f1\u00eda refuerza su estructura en Espa\u00f1a y Portugal en una etapa de crecimiento para el negocio del deporte y el entretenimiento en la regi\u00f3n.<\/strong><\/p>\n<p data-start=\"378\" data-end=\"678\">Desde su nuevo cargo, <strong>Bessa liderar\u00e1 la estrategia de marketing y comunicaci\u00f3n de Legends Global<\/strong> en Iberia, con el objetivo de impulsar el posicionamiento de la marca y acompa\u00f1ar el desarrollo de la compa\u00f1\u00eda junto a clubes, ligas, recintos deportivos, venues de entretenimiento y socios estrat\u00e9gicos.<\/p>\n<p data-start=\"680\" data-end=\"1080\">La incorporaci\u00f3n se produce en un momento de expansi\u00f3n para Legends Global en el mercado ib\u00e9rico. La compa\u00f1\u00eda trabaja en la regi\u00f3n con organizaciones como <strong data-start=\"835\" data-end=\"888\">Real Madrid, FC Barcelona, Valencia CF y FC Porto<\/strong>, en proyectos vinculados a la transformaci\u00f3n de estadios, la hospitalidad premium, el desarrollo de negocio y la experiencia de aficionados y visitantes.<\/p>\n<p data-start=\"1082\" data-end=\"1458\">Bessa cuenta con una trayectoria internacional en marketing, comunicaci\u00f3n y desarrollo de marca. A lo largo de su carrera ha ocupado puestos de responsabilidad en organizaciones como <strong data-start=\"1265\" data-end=\"1292\">Sport Zone y Continente<\/strong>, del Grupo Sonae; <strong data-start=\"1311\" data-end=\"1332\">Turismo de Azores<\/strong>; <strong data-start=\"1334\" data-end=\"1375\">Turismo de Oporto y Norte de Portugal<\/strong>, y, m\u00e1s recientemente, <strong data-start=\"1399\" data-end=\"1420\">Corticeira Amorim.<\/strong><\/p>\n<p data-start=\"1460\" data-end=\"1881\">\u201cLa incorporaci\u00f3n de Carlos refuerza nuestra apuesta por Iberia en un momento clave para la industria. <strong>Su experiencia en construcci\u00f3n de marca, comunicaci\u00f3n y desarrollo de negocio ser\u00e1 fundamental para seguir impulsando el crecimiento de Legends<\/strong> y acompa\u00f1ar a nuestros socios en la creaci\u00f3n de experiencias cada vez m\u00e1s relevantes para los aficionados\u201d, afirma <strong data-start=\"1822\" data-end=\"1880\">Nuno Moura, <\/strong><em>managing director<\/em> Iberia de<strong data-start=\"1822\" data-end=\"1880\"> Legends Global<\/strong>.<\/p>\n<p data-start=\"1883\" data-end=\"2160\">Por su parte, <strong>Carlos Bessa<\/strong> se\u00f1ala que incorporarse a <strong>Legends Global<\/strong> supone \u201cun privilegio\u201d y asegura que afronta esta nueva etapa con la ilusi\u00f3n de contribuir al crecimiento de la compa\u00f1\u00eda en Iberia y seguir construyendo una marca cada vez m\u00e1s relevante para clientes y socios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bessa procede de Corticeira Amorim, pero tambi\u00e9n ha trabajado en Sport Zone y Continente, del Grupo Sonae; entre otros.<\/p>\n","protected":false},"author":10966,"featured_media":243356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6526],"class_list":["post-243355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carlos Bessa, director de marketing para Iberia de Legends Global<\/title>\n<meta name=\"description\" content=\"Bessa procede de Corticeira Amorim, pero tambi\u00e9n ha trabajado en Sport Zone y Continente, del Grupo Sonae; entre otros.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=243355\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carlos Bessa, director de marketing para Iberia de Legends Global\" \/>\n<meta property=\"og:description\" content=\"Bessa procede de Corticeira Amorim, pero tambi\u00e9n ha trabajado en Sport Zone y Continente, del Grupo Sonae; 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