{"id":243346,"date":"2026-06-30T11:09:05","date_gmt":"2026-06-30T09:09:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=243346"},"modified":"2026-06-30T11:09:05","modified_gmt":"2026-06-30T09:09:05","slug":"puntuar-comparar-y-recomendar-la-campana-que-expone-la-normalizacion-digital-de-la-prostitucion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243346","title":{"rendered":"Puntuar, comparar y recomendar: la campa\u00f1a que expone la normalizaci\u00f3n digital de la prostituci\u00f3n"},"content":{"rendered":"<p class=\"isSelectedEnd\">La pieza central parte de <strong>rese\u00f1as reales publicadas en internet y construye un relato en primera persona, narrado por una trabajadora sexual, para mostrar c\u00f3mo la prostituci\u00f3n ha encontrado en la era digital un nuevo escaparate de exposici\u00f3n<\/strong>. El audiovisual avanza de forma progresiva, desde im\u00e1genes abstractas hasta una acumulaci\u00f3n de comentarios y valoraciones que evidencian la deshumanizaci\u00f3n de las mujeres prostituidas.<\/p>\n<p><iframe loading=\"lazy\" title=\"&quot;Abolici\u00f3n contra la prostituci\u00f3n&quot;. Cuando la prostituci\u00f3n se rese\u00f1a como un producto\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/-DYZul7c8dM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"isSelectedEnd\">La campa\u00f1a busca desplazar el foco de las v\u00edctimas hacia quienes sostienen el sistema: <strong>los proxenetas y los hombres que pagan por sexo<\/strong>. Seg\u00fan datos citados en el documento, un tercio de los hombres en Espa\u00f1a reconoce haber pagado por sexo.<\/p>\n<p class=\"isSelectedEnd\">Bajo el t\u00edtulo \u201cAbolici\u00f3n contra la prostituci\u00f3n\u201d, <strong>la acci\u00f3n se difundir\u00e1 en televisi\u00f3n, radio, prensa, medios digitales, redes sociales, exterior y cine<\/strong>. Tambi\u00e9n estar\u00e1 disponible en castellano, catal\u00e1n, gallego, euskera y valenciano, con subtitulaci\u00f3n, audiodescripci\u00f3n y lengua de signos.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Ministerio de Igualdad ha lanzado una campa\u00f1a de sensibilizaci\u00f3n, desarrollada por Ogilvy Spain, que pone el foco en la normalizaci\u00f3n de la prostituci\u00f3n en el entorno digital. La iniciativa denuncia que los hombres que pagan por sexo rese\u00f1an, comparan y recomiendan p\u00fablicamente a mujeres prostituidas en plataformas digitales.<\/p>\n","protected":false},"author":14,"featured_media":243348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[],"class_list":["post-243346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Puntuar, comparar y recomendar: la campa\u00f1a que expone la normalizaci\u00f3n digital de la prostituci\u00f3n - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=243346\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Puntuar, comparar y recomendar: la campa\u00f1a que expone la normalizaci\u00f3n digital de la prostituci\u00f3n - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"El Ministerio de Igualdad ha lanzado una campa\u00f1a de sensibilizaci\u00f3n, desarrollada por Ogilvy Spain, que pone el foco en la normalizaci\u00f3n de la prostituci\u00f3n en el entorno digital. 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