{"id":243341,"date":"2026-06-30T10:56:00","date_gmt":"2026-06-30T08:56:00","guid":{"rendered":"https:\/\/ipmark.com\/?p=243341"},"modified":"2026-06-30T13:55:44","modified_gmt":"2026-06-30T11:55:44","slug":"la-radio-tematica-supera-generalista-133-millones-oyentes-diarios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243341","title":{"rendered":"La radio tem\u00e1tica supera a la generalista con 1,33 millones de oyentes diarios"},"content":{"rendered":"<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"73\" data-end=\"550\"><strong>La radio tem\u00e1tica alcanza los 13,33 millones de oyentes diarios y crece en 446.000 personas respecto a la ola anterior, mientras que la radio generalista cae hasta los 13,002 millones, tras perder 505.000 oyentes. <\/strong><\/p>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"73\" data-end=\"550\">En conjunto, la radio mantiene <strong data-start=\"334\" data-end=\"372\">23,416 millones de oyentes diarios<\/strong> de lunes a domingo, con un ligero aumento de <strong data-start=\"418\" data-end=\"437\">17.000 personas<\/strong>, seg\u00fan el informe de Barlovento Comunicaci\u00f3n sobre la 2\u00aa ola del EGM 2026. La <strong data-start=\"555\" data-end=\"569\">Cadena SER<\/strong> conserva el liderazgo entre las emisoras generalistas con <strong data-start=\"628\" data-end=\"676\">4,403 millones de oyentes de lunes a viernes<\/strong>, pese a perder 189.000 seguidores respecto a la anterior medici\u00f3n.<\/p>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"73\" data-end=\"550\">Por detr\u00e1s se sit\u00faan <strong data-start=\"765\" data-end=\"773\">COPE<\/strong>, con <strong data-start=\"779\" data-end=\"797\">3,581 millones<\/strong>, y <strong data-start=\"801\" data-end=\"814\">Onda Cero<\/strong>, con <strong data-start=\"820\" data-end=\"838\">2,265 millones<\/strong>. Entre las cadenas generalistas, la que m\u00e1s crece es <strong data-start=\"892\" data-end=\"903\">esRadio<\/strong>, que suma <strong data-start=\"914\" data-end=\"932\">52.000 oyentes<\/strong> y alcanza los <strong data-start=\"947\" data-end=\"958\">748.000<\/strong>. En el terreno de las emisoras tem\u00e1ticas, <strong data-start=\"1002\" data-end=\"1011\">LOS40<\/strong> contin\u00faa al frente con <strong data-start=\"1035\" data-end=\"1064\">2,898 millones de oyentes<\/strong>, aunque registra una ca\u00edda de 80.000.<\/p>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"73\" data-end=\"550\">Le siguen <strong data-start=\"1113\" data-end=\"1127\">Cadena 100<\/strong>, con <strong data-start=\"1133\" data-end=\"1151\">1,762 millones<\/strong>, y <strong data-start=\"1155\" data-end=\"1170\">Cadena Dial<\/strong>, con <strong data-start=\"1176\" data-end=\"1194\">1,538 millones<\/strong>. El mayor avance corresponde a <strong data-start=\"1226\" data-end=\"1237\">Rock FM<\/strong>, que gana <strong data-start=\"1248\" data-end=\"1267\">118.000 oyentes<\/strong> y supera el mill\u00f3n, hasta situarse en <strong data-start=\"1306\" data-end=\"1324\">1,018 millones<\/strong>.<\/p>\n<p data-start=\"1327\" data-end=\"1770\">Por programas, <strong data-start=\"1342\" data-end=\"1359\">\u201cHoy por Hoy\u201d<\/strong>, de la SER, vuelve a ser el espacio radiof\u00f3nico m\u00e1s escuchado de lunes a viernes, con <strong data-start=\"1446\" data-end=\"1483\">3,095 millones de oyentes diarios<\/strong>. En segunda posici\u00f3n queda <strong data-start=\"1511\" data-end=\"1532\">\u201cHerrera en COPE\u201d<\/strong>, con <strong data-start=\"1538\" data-end=\"1556\">2,568 millones<\/strong>, seguido de <strong data-start=\"1569\" data-end=\"1585\">\u201cM\u00e1s de uno\u201d<\/strong>, de Onda Cero, con <strong data-start=\"1605\" data-end=\"1623\">1,747 millones<\/strong>. En el fin de semana, el liderazgo corresponde a <strong data-start=\"1673\" data-end=\"1703\">\u201cA vivir que son dos d\u00edas\u201d<\/strong>, tambi\u00e9n de la SER, con <strong data-start=\"1728\" data-end=\"1769\">2,252 millones de oyentes los s\u00e1bados<\/strong>.<\/p>\n<p data-start=\"1772\" data-end=\"2191\" data-is-last-node=\"\" data-is-only-node=\"\">El consumo medio de radio se sit\u00faa en <strong data-start=\"1810\" data-end=\"1842\">86 minutos por persona y d\u00eda<\/strong>, tres minutos menos que en la ola anterior. En d\u00edas laborables, el informe eleva el tiempo medio de escucha hasta los <strong data-start=\"1961\" data-end=\"1983\">94 minutos diarios<\/strong>. La audiencia total presenta un perfil ligeramente femenino, con un <strong data-start=\"2052\" data-end=\"2070\">52% de mujeres<\/strong> y un <strong data-start=\"2076\" data-end=\"2094\">48% de hombres<\/strong>, y el grupo de edad con m\u00e1s peso es el de <strong data-start=\"2137\" data-end=\"2153\">45 a 54 a\u00f1os<\/strong>, que representa el <strong data-start=\"2173\" data-end=\"2180\">22%<\/strong> del total.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Cadena SER conserva el liderazgo entre las emisoras generalistas con 4,403 millones de oyentes de lunes a viernes, pese a perder 189.000 seguidores.<\/p>\n","protected":false},"author":10966,"featured_media":150505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[34,6216],"class_list":["post-243341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-medios-2","tag-radio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La radio tem\u00e1tica supera a la generalista con 1,33 millones de oyentes<\/title>\n<meta name=\"description\" content=\"La Cadena SER conserva el liderazgo entre las emisoras generalistas con 4,403 millones de oyentes de lunes a viernes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=243341\" 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