{"id":243335,"date":"2026-06-30T09:40:49","date_gmt":"2026-06-30T07:40:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=243335"},"modified":"2026-06-30T14:14:18","modified_gmt":"2026-06-30T12:14:18","slug":"sanidad-recurre-al-universo-de-donde-esta-wally-para-prevenir-las-its","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243335","title":{"rendered":"Sanidad recurre al universo de &#8216;\u00bfD\u00f3nde est\u00e1 Wally?&#8217; para prevenir las ITS"},"content":{"rendered":"<p class=\"isSelectedEnd\">El Ministerio de Sanidad ha lanzado<strong> \u00ab\u00bfD\u00f3nde est\u00e1n las ITS?\u00bb, una nueva campa\u00f1a nacional de prevenci\u00f3n desarrollada por la agencia MUY tras resultar adjudicataria de un concurso p\u00fablico<\/strong>. La iniciativa busca sensibilizar a la poblaci\u00f3n sobre el incremento de las infecciones de transmisi\u00f3n sexual (ITS) y promover medidas de prevenci\u00f3n mediante una propuesta creativa basada en un conocido juego de observaci\u00f3n.<\/p>\n<p class=\"isSelectedEnd\">La campa\u00f1a parte de un contexto marcado por el aumento sostenido de estas infecciones en Espa\u00f1a. <strong>Seg\u00fan los datos del Centro Nacional de Epidemiolog\u00eda (CNE) del Instituto de Salud Carlos III (ISCIII), en 2024 se notificaron m\u00e1s de 93.000 casos de ITS, la cifra m\u00e1s elevada registrada en m\u00e1s de una d\u00e9cada<\/strong>. Desde 2021, los casos acumulados han crecido cerca de un 20 %, una evoluci\u00f3n que, seg\u00fan el Ministerio, hace necesario reforzar la concienciaci\u00f3n sobre unos riesgos que gran parte de la poblaci\u00f3n contin\u00faa percibiendo como lejanos.<\/p>\n<p class=\"isSelectedEnd\">Para trasladar este mensaje, <strong>la campa\u00f1a recurre a un universo visual inspirado en <em>\u00bfD\u00f3nde est\u00e1 Wally?<\/em>. En lugar del popular personaje, los usuarios deben localizar tres infecciones \u2014s\u00edfilis, gonorrea y clamidia\u2014 ocultas en escenas cotidianas<\/strong>. Cada una cuenta con una creatividad espec\u00edfica y un mensaje propio, invitando a reflexionar sobre la presencia de estas infecciones en situaciones habituales y la importancia de la prevenci\u00f3n.<\/p>\n<p class=\"isSelectedEnd\">El universo gr\u00e1fico ha sido desarrollado por <strong>Janire Ordu\u00f1a, \u00c1ngela Alonso e Higinia Garay<\/strong> y apuesta por representar escenas diversas e inclusivas. El objetivo es informar y educar sin recurrir al miedo ni a la estigmatizaci\u00f3n, utilizando un lenguaje visual accesible que facilite la identificaci\u00f3n del mensaje.<\/p>\n<p class=\"isSelectedEnd\">Con motivo de la celebraci\u00f3n del Orgullo, <strong>la campa\u00f1a incorporar\u00e1 desde el 1 de julio una lona de gran formato en la calle Atocha 67 de Madrid con el mensaje \u00abHay muchas formas de cuidar el Orgullo. Encuentra la tuya\u00bb<\/strong>. La pieza invita a identificar distintas medidas de prevenci\u00f3n, como el preservativo, la PrEP o las pruebas diagn\u00f3sticas, integrando la acci\u00f3n en uno de los eventos con mayor visibilidad social del a\u00f1o.<\/p>\n<p>El plan de difusi\u00f3n permanecer\u00e1 activo hasta el 5 de julio e <strong>incluir\u00e1 una pieza audiovisual, creatividades gr\u00e1ficas, cu\u00f1as de radio, acciones digitales, soportes de publicidad exterior y otras intervenciones especiales en Madrid<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La iniciativa utiliza un juego visual inspirado en \u00bfD\u00f3nde est\u00e1 Wally? para concienciar sobre la importancia de la prevenci\u00f3n y recordar que las infecciones de transmisi\u00f3n sexual pueden afectar a cualquier persona.<\/p>\n","protected":false},"author":14,"featured_media":243337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-243335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sanidad recurre al universo de &#039;\u00bfD\u00f3nde est\u00e1 Wally?&#039; 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