{"id":243278,"date":"2026-06-29T12:41:13","date_gmt":"2026-06-29T10:41:13","guid":{"rendered":"https:\/\/ipmark.com\/?p=243278"},"modified":"2026-06-29T15:07:38","modified_gmt":"2026-06-29T13:07:38","slug":"alayans-comercializara-el-inventario-display-de-atresmedia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243278","title":{"rendered":"Alayans comercializar\u00e1 el inventario display de Atresmedia"},"content":{"rendered":"<p><strong>Atresmedia y Alayans han alcanzado un acuerdo estrat\u00e9gico para la comercializaci\u00f3n del inventario publicitario display de diversos activos digitales del grupo de comunicaci\u00f3n.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan han informado ambas compa\u00f1\u00edas, de acuerdo a lo contemplado en el documento firmado, Alayans gestionar\u00e1 la<strong> comercializaci\u00f3n del inventario display de las webs de Antena 3, La Sexta, Neox, Nova, Mega, Atreseries, Flooxer Now, Hablando en Plata, Onda Cero, Europa FM y Melod\u00eda FM.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para Alayans, la incorporaci\u00f3n de estos activos supone ampliar su oferta comercial con algunos de los entornos editoriales, informativos y de entretenimiento m\u00e1s relevantes del mercado espa\u00f1ol.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para Atresmedia, el acuerdo supone reforzar la comercializaci\u00f3n de su inventario display mediante la colaboraci\u00f3n con un socio especializado en este segmento, contribuyendo a maximizar el valor de sus activos digitales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLa incorporaci\u00f3n de activos digitales de la relevancia de los de Atresmedia consolida nuestra apuesta por construir alianzas de largo recorrido con algunos de los principales grupos de comunicaci\u00f3n del pa\u00eds\u201d, ha se\u00f1alado<strong> Jes\u00fas Aspra<\/strong>, director general de<strong> Alayans.<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por su parte,<strong> Isabel Amate<\/strong>, <em>head of programmatic &amp; partnerships<\/em> de <strong>Atresmedia<\/strong>, ha explicado que el acuerdo \u201cnos permitir\u00e1 facilitar el acceso de anunciantes y agencias a entornos de calidad, ampliar las oportunidades de activaci\u00f3n sobre nuestros activos digitales y seguir desarrollando propuestas cada vez m\u00e1s eficientes y relevantes para el mercado\u201d.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La gesti\u00f3n comprende el inventario display de las webs de Antena 3, La Sexta, Neox, Nova, Mega, Atreseries, Flooxer Now, Hablando en Plata, Onda Cero, Europa FM y Melod\u00eda FM.<\/p>\n","protected":false},"author":29,"featured_media":243281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[76,2341],"class_list":["post-243278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-marketing-digital","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alayans comercializar\u00e1 el inventario display de Atresmedia<\/title>\n<meta name=\"description\" content=\"El inventario comprende Antena 3, La Sexta, Neox, Nova, Mega, Atreseries, Flooxer Now, Hablando en Plata, Onda Cero, Europa FM y Melod\u00eda FM\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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