{"id":243238,"date":"2026-06-29T10:25:57","date_gmt":"2026-06-29T08:25:57","guid":{"rendered":"https:\/\/ipmark.com\/?p=243238"},"modified":"2026-06-29T15:04:40","modified_gmt":"2026-06-29T13:04:40","slug":"hellmanns-reivindica-el-picoteo-en-los-planes-de-futbol","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243238","title":{"rendered":"Hellmann&#8217;s reivindica el picoteo en los planes de f\u00fatbol"},"content":{"rendered":"<p><strong>En un territorio de encuentros, aperitivos improvisados y partidos de f\u00fatbol, Hellmann&#8217;s estar\u00e1 en la Plaza Selecci\u00f3n, la fan zone que se instalar\u00e1 en la Plaza de Col\u00f3n de Madrid para que los aficionados puedan seguir juntos los encuentros de la Selecci\u00f3n Espa\u00f1ola.<\/strong><\/p>\n<p>El espacio contar\u00e1 con pantalla gigante, m\u00fasica, actividades para todos los p\u00fablicos, propuestas gastron\u00f3micas y experiencias impulsadas por distintas marcas colaboradoras. Con esta activaci\u00f3n, <strong>Hellmann\u2019s busca reivindicar esos peque\u00f1os rituales que convierten cualquier reuni\u00f3n en un plan<\/strong>: las patatas compartidas, las hamburguesas preparadas para amigos, los s\u00e1ndwiches que se colocan en el centro de la mesa y las recetas sencillas que cobran protagonismo cuando se disfrutan acompa\u00f1adas.<\/p>\n<p>Dentro de Plaza Selecci\u00f3n, la marca contar\u00e1 con presencia propia y repartir\u00e1 algunas de sus variedades m\u00e1s reconocidas entre los asistentes. Entre ellas estar\u00e1n <strong>Hellmann\u2019s Gran Mayonesa<\/strong>, <strong>Hellmann\u2019s Salsa Brava<\/strong> y <strong>Hellmann\u2019s Salsa Burger<\/strong>, tres propuestas pensadas para diferentes formas de disfrutar del picoteo.<\/p>\n<h2>Tres recetas para compartir<\/h2>\n<p><strong>Hellmann\u2019s<\/strong> propone tres recetas f\u00e1ciles y pensadas para compartir en reuniones con amigos. La primera es un <strong>S\u00e1ndwich Club XXL<\/strong> elaborado con pan tostado, pollo, bacon crujiente, tomate, lechuga fresca y una capa generosa de <strong>Gran Mayonesa Hellmann\u2019s<\/strong>, elaborada con huevo, vinagre de vino blanco y aceite sostenible. Una receta cl\u00e1sica en formato compartible que, seg\u00fan la marca, gana especialmente si el pan se tuesta justo antes de servirlo para conseguir el contraste entre crujiente y cremoso.<\/p>\n<p>La segunda propuesta son unas <strong>Patatas Bravas Deluxe<\/strong> con <strong>Salsa Brava Hellmann\u2019s<\/strong>, una variedad con un toque especiado pensada para potenciar uno de los imprescindibles de cualquier picoteo. La marca recomienda dejar las patatas unos minutos en agua fr\u00eda antes de hornearlas y secarlas bien para lograr una textura m\u00e1s crujiente y favorecer que la salsa se adhiera mejor.<\/p>\n<p>La tercera receta es una <strong>Smash Burger Deluxe<\/strong> con carne de vacuno cocinada a la plancha, queso cheddar fundido, pepinillos, cebolla y <strong>Salsa Burger Hellmann\u2019s<\/strong>. En este caso, el truco pasa por aplastar la carne una sola vez al inicio de la cocci\u00f3n para conseguir una superficie m\u00e1s caramelizada sin perder jugosidad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca estar\u00e1 presente en la fan zone de la Plaza de Col\u00f3n de Madrid, donde repartir\u00e1 algunas de sus variedades entre los aficionados de la Selecci\u00f3n Espa\u00f1ola.<\/p>\n","protected":false},"author":10966,"featured_media":243245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2398,6109],"class_list":["post-243238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-eventos","tag-patrocinio-deportivo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hellmann&#039;s reivindica el picoteo en los planes de f\u00fatbol - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"La marca estar\u00e1 en la fan zone de la Plaza de Col\u00f3n de Madrid, donde repartir\u00e1 algunas variedades entre los aficionados de la Selecci\u00f3n Espa\u00f1ola.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=243238\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hellmann&#039;s reivindica el picoteo en los planes de f\u00fatbol - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"La marca estar\u00e1 en la fan zone de la Plaza de Col\u00f3n de Madrid, donde repartir\u00e1 algunas variedades entre los aficionados de la Selecci\u00f3n Espa\u00f1ola.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=243238\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-29T08:25:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-29T13:04:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/SELECCION-ESPANOLA-IP.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243238#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243238\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Hellmann&#8217;s reivindica el picoteo en los planes de f\u00fatbol\",\"datePublished\":\"2026-06-29T08:25:57+00:00\",\"dateModified\":\"2026-06-29T13:04:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243238\"},\"wordCount\":388,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243238#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/SELECCION-ESPANOLA-IP.jpg\",\"keywords\":[\"eventos\",\"patrocinio deportivo\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243238\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=243238\",\"name\":\"Hellmann's reivindica el picoteo en los planes de f\u00fatbol - 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