{"id":243191,"date":"2026-06-26T13:15:52","date_gmt":"2026-06-26T11:15:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=243191"},"modified":"2026-06-26T14:41:53","modified_gmt":"2026-06-26T12:41:53","slug":"volkswagen-utiliza-el-regreso-de-mourinho-para-lanzar-el-id-polo-junto-al-bernabeu","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243191","title":{"rendered":"Volkswagen utiliza el regreso de Mourinho para lanzar el ID. Polo junto al Bernab\u00e9u"},"content":{"rendered":"<p><strong>Volkswagen lanza una acci\u00f3n de publicidad exterior en Madrid para presentar el nuevo ID. Polo, su modelo 100% el\u00e9ctrico, aprovechando uno de los temas deportivos del momento: el regreso de Jos\u00e9 Mourinho al Real Madrid. <\/strong><\/p>\n<p>La campa\u00f1a, desarrollada por la agencia creativa<strong> Bernbach<\/strong>, utiliza el lema<strong> \u201cVuelve The Special One\u201d<\/strong> para captar la atenci\u00f3n de los aficionados en el entorno del Estadio Santiago Bernab\u00e9u. La acci\u00f3n se articula en torno a una gran lona instalada <strong>en la Plaza de los Sagrados Corazones<\/strong>, uno de los puntos de mayor visibilidad para el p\u00fablico madridista.<\/p>\n<p>A primera vista, el mensaje parece aludir al retorno del entrenador portugu\u00e9s, conocido mundialmente por ese apodo. Sin embargo, la creatividad introduce un giro: el verdadero protagonista es el nuevo ID. Polo, presentado por <strong>Volkswagen<\/strong> como su propio <strong>\u201cThe Special One\u201d. <\/strong>El emplazamiento de la lona fue localizado y contratado por la agencia de medios <strong>PHD.<\/strong><\/p>\n<p>Adem\u00e1s de la acci\u00f3n exterior, <strong>la campa\u00f1a se ha amplificado a trav\u00e9s de un v\u00eddeo publicado en los perfiles oficiales de Volkswagen<\/strong> y mediante una activaci\u00f3n con creadores de contenido especializados en f\u00fatbol y deporte. Con esta iniciativa, la compa\u00f1\u00eda busca vincular el lanzamiento del nuevo modelo con <strong>una conversaci\u00f3n de alta repercusi\u00f3n social y medi\u00e1tica.<\/strong><\/p>\n<p>La campa\u00f1a conecta as\u00ed la actualidad futbol\u00edstica con el posicionamiento del ID. Polo, reforzando su presentaci\u00f3n mediante una idea sencilla, reconocible y con capacidad de impacto inmediato. Volkswagen Espa\u00f1a enmarca esta acci\u00f3n en <strong>su estrategia de comunicaci\u00f3n vinculada a la movilidad sostenible y digital.<\/strong> La filial espa\u00f1ola de Volkswagen AG forma parte del Grupo Volkswagen y centra su actividad en acercar la tecnolog\u00eda, la calidad y la movilidad a las nuevas necesidades de los consumidores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca promociona su nuevo modelo 100% el\u00e9ctrico con una lona en la Plaza de los Sagrados Corazones (Madrid).<\/p>\n","protected":false},"author":10966,"featured_media":243210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226,6115],"class_list":["post-243191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas","tag-publicidad-exterior"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Volkswagen lanza el ID. Polo junto al Bernab\u00e9u<\/title>\n<meta name=\"description\" content=\"La marca promociona su nuevo modelo 100% el\u00e9ctrico con una lona en la Plaza de los Sagrados Corazones (Madrid).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=243191\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volkswagen lanza el ID. Polo junto al Bernab\u00e9u\" \/>\n<meta property=\"og:description\" content=\"La marca promociona su nuevo modelo 100% el\u00e9ctrico con una lona en la Plaza de los Sagrados Corazones (Madrid).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=243191\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-26T11:15:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-26T12:41:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/campana-volkswagen-nueva.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243191#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243191\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Volkswagen utiliza el regreso de Mourinho para lanzar el ID. 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