{"id":243183,"date":"2026-06-26T12:48:53","date_gmt":"2026-06-26T10:48:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=243183"},"modified":"2026-06-26T15:07:38","modified_gmt":"2026-06-26T13:07:38","slug":"pena-maxima-visibiliza-derechos-lgtbiq-mundial-2026","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243183","title":{"rendered":"\u2018Pena M\u00e1xima\u2019 visibiliza los derechos LGTBIQ+ en el Mundial 2026 desde la radio"},"content":{"rendered":"<p><strong>COGAM y Ogilvy Spain estrenaron \u2018Pena M\u00e1xima\u2019, una emisora de radio ef\u00edmera creada para trasladar al terreno deportivo el debate sobre los derechos humanos y la situaci\u00f3n del colectivo LGTBIQ+ en algunos de los pa\u00edses participantes en el Mundial 2026.<\/strong><\/p>\n<p>La iniciativa parte de una contradicci\u00f3n<strong>: 16 de las 48 selecciones que compiten en el campeonato representan a pa\u00edses cuyas legislaciones persiguen, criminalizan o restringen derechos y libertades de las personas LGTBIQ+.<\/strong> Frente a la ausencia de esta conversaci\u00f3n en la cobertura habitual del torneo, la acci\u00f3n propone utilizar uno de los mayores acontecimientos deportivos y medi\u00e1ticos del mundo para visibilizar una realidad que afecta a millones de personas.<\/p>\n<p>La primera emisi\u00f3n tom\u00f3 como punto de partida <strong>el partido entre Espa\u00f1a y Arabia Saud\u00ed<\/strong>, correspondiente a la segunda jornada del Mundial. La retransmisi\u00f3n se realiz\u00f3 en directo a trav\u00e9s del 88.8 FM y Twitch, y posteriormente qued\u00f3 disponible en YouTube. Durante los noventa minutos,<strong> el equipo narr\u00f3 el encuentro mientras abordaba cuestiones como la homofobia en el deporte<\/strong>, la representaci\u00f3n del colectivo y las barreras que todav\u00eda existen dentro y fuera del terreno de juego.<\/p>\n<p>El nombre de la iniciativa se tradujo tambi\u00e9n en una mec\u00e1nica propia durante la retransmisi\u00f3n. Cada vez que en el partido se produc\u00eda un gesto de afecto, una celebraci\u00f3n o una muestra de compa\u00f1erismo que en pa\u00edses como Arabia Saud\u00ed podr\u00eda ser motivo de persecuci\u00f3n o represi\u00f3n hacia el colectivo LGTBIQ+, sonaba una \u201cPena M\u00e1xima\u201d. El encuentro dej\u00f3 cuatro de estas se\u00f1ales, subrayando<strong> la distancia entre la normalidad con la que estos gestos forman parte del f\u00fatbol y la realidad que viven muchas personas<\/strong> fuera del campo.<\/p>\n<p>La retransmisi\u00f3n<strong> cont\u00f3 con la participaci\u00f3n de periodistas deportivos, juristas, investigadores, deportistas y referentes del colectivo LGTBIQ+<\/strong>. Entre ellos, Paco Le\u00f3n, Eduardo Casanova, Andrea Segura, Jes\u00fas Tomillero, Alberto Lej\u00e1rraga, Sandra Jim\u00e9nez de Castro, Ra\u00fal Rojo, Ronny de la Cruz, Nacho Cortez, Luis S\u00e1nchez, Iv\u00e1n Sambade y Anastasia T\u00e9llez.<\/p>\n<p>Desde <strong>Ogilvy Spain<\/strong>,<strong> Marta Gal\u00e1n y Luc\u00eda Moreno,<\/strong><em> associate creative directors<\/em> de la agencia, explican que el proyecto nace de la necesidad de contar una realidad que estaba pasando desapercibida incluso durante el mes del Orgullo. Desde<strong> COGAM<\/strong>, por su parte, defienden que <strong>el Mundial<\/strong>, por su enorme capacidad de movilizaci\u00f3n social, tambi\u00e9n <strong>debe servir para reflexionar sobre las desigualdades que persisten fuera del terreno de juego.<\/strong><\/p>\n<p>Con producci\u00f3n de WPP Production, \u2018Pena M\u00e1xima\u2019 no se limita a una retransmisi\u00f3n puntual. <strong>La conversaci\u00f3n contin\u00faa a trav\u00e9s del perfil de Instagram @penamaximafm<\/strong>, desde donde la iniciativa seguir\u00e1 generando contenidos vinculados al Mundial, los derechos LGTBIQ+ y las historias que habitualmente quedan fuera del relato deportivo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La emisora, creada por COGAM y Ogilvy, denuncia que 16 selecciones del Mundial 2026 proceden de pa\u00edses con leyes que criminalizan los derechos del colectivo.<\/p>\n","protected":false},"author":10966,"featured_media":243185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[2184,6067],"class_list":["post-243183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-agencias","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018Pena M\u00e1xima\u2019 visibiliza los derechos LGTBIQ+ en el Mundial 2026<\/title>\n<meta name=\"description\" content=\"La emisora, creada por COGAM y Ogilvy, denuncia que 16 selecciones del Mundial 2026 proceden pa\u00edses con leyes que criminalizan los derechos del colectivo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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