{"id":243120,"date":"2026-06-25T12:49:19","date_gmt":"2026-06-25T10:49:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=243120"},"modified":"2026-06-25T14:45:29","modified_gmt":"2026-06-25T12:45:29","slug":"way-ficha-lara-serer-creative-art-director-refuerza-propuesta-creativa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243120","title":{"rendered":"WAY ficha a Lara Serer como &#8216;creative art director&#8217;"},"content":{"rendered":"<p class=\"isSelectedEnd\"><strong>WAY anuncia la incorporaci\u00f3n de Lara Serer como nueva <em>creative art director<\/em>, un nombramiento con el que la agencia valenciana refuerza su equipo creativo en un momento de consolidaci\u00f3n de su modelo de crecimiento.<\/strong><\/p>\n<p class=\"isSelectedEnd\">La llegada de Serer se enmarca en la voluntad de la agencia de seguir elevando el nivel creativo de sus proyectos y fortalecer una propuesta basada en<strong> la combinaci\u00f3n de pensamiento estrat\u00e9gico, excelencia creativa y una mirada atenta a las nuevas formas de comunicaci\u00f3n.<\/strong><\/p>\n<p class=\"isSelectedEnd\">Con este fichaje, WAY incorpora un perfil orientado al desarrollo de ideas con mayor recorrido cultural, capacidad de conversaci\u00f3n y una ejecuci\u00f3n visual alineada con las exigencias de un mercado cada vez m\u00e1s competitivo. La nueva<em> creative art director<\/em> aportar\u00e1 a la agencia<strong> una sensibilidad especialmente conectada con los nuevos c\u00f3digos visuales, la cultura de marca<\/strong> y las formas emergentes de comunicaci\u00f3n.<\/p>\n<p class=\"isSelectedEnd\"><strong>Lara Serer<\/strong> cuenta con una trayectoria internacional desarrollada entre \u00c1msterdam, Londres, Barcelona y Valencia. Su perfil combina direcci\u00f3n de arte, fotograf\u00eda y desarrollo conceptual para marcas y proyectos audiovisuales. A lo largo de su carrera, ha colaborado con destacados profesionales de la industria, entre ellos los directores creativos <strong>Tony Davidson, Kim Papworth y Joe De Souza<\/strong>, as\u00ed como con realizadores como Spike Jonze, Juan Cabral, Nicolai Fuglsig o Fredrik Bond.<\/p>\n<p class=\"isSelectedEnd\">Estas experiencias han contribuido a consolidar una visi\u00f3n creativa marcada por la sensibilidad visual, el pensamiento conceptual y la construcci\u00f3n de marcas con personalidad propia. La incorporaci\u00f3n de Serer supone un nuevo impulso para el \u00e1rea creativa de WAY, que en los \u00faltimos a\u00f1os ha asumido un papel cada vez m\u00e1s relevante dentro del modelo de la agencia. Su llegada responde al <strong>objetivo de seguir elevando la ambici\u00f3n creativa de los proyectos y consolidar una propuesta capaz de combinar eficacia, diferenciaci\u00f3n y relevancia cultural.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La llegada de Serer se enmarca en la voluntad de la agencia de seguir elevando el nivel creativo de sus proyectos.<\/p>\n","protected":false},"author":10966,"featured_media":243121,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6526],"class_list":["post-243120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WAY ficha a Lara Serer como &#039;creative art director&#039;<\/title>\n<meta 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