{"id":243071,"date":"2026-06-21T14:25:39","date_gmt":"2026-06-21T12:25:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=243071"},"modified":"2026-06-24T14:31:43","modified_gmt":"2026-06-24T12:31:43","slug":"revel-se-alia-con-glovo-para-llevar-el-renting-digital-de-coches-a-los-hogares-madrilenos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243071","title":{"rendered":"Revel se al\u00eda con Glovo para llevar el renting digital de coches a los hogares madrile\u00f1os"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Revel, compa\u00f1\u00eda de renting digital para particulares en Espa\u00f1a, pone en marcha una campa\u00f1a junto a Glovo para acercar el concepto de \u201ccoche a domicilio\u201d a los consumidores madrile\u00f1os. La iniciativa permitir\u00e1 a los usuarios acceder a una selecci\u00f3n de veh\u00edculos nuevos con entrega en 24 horas directamente en la puerta de sus casas.<\/strong><\/p>\n<p class=\"wp-block-paragraph\">La colaboraci\u00f3n entre ambas compa\u00f1\u00edas parte de una idea com\u00fan:<strong>\u00a0trasladar al sector de la automoci\u00f3n la l\u00f3gica de inmediatez, comodidad y entrega a domicilio<\/strong>\u00a0que ya se ha consolidado en otros \u00e1mbitos de consumo gracias a plataformas multicategor\u00eda como<strong>\u00a0Glovo.\u00a0<\/strong>En este sentido,<strong>\u00a0Revel\u00a0<\/strong>busca reforzar su propuesta de renting 100% digital, que permite contratar un coche nuevo de forma completamente online y recibirlo en casa sin necesidad de tr\u00e1mites presenciales.<\/p>\n<p class=\"wp-block-paragraph\">En el marco de esta campa\u00f1a,\u00a0<strong>Revel estar\u00e1 presente en los pedidos realizados a trav\u00e9s de los supermercados propios de Glovo en Madrid.<\/strong>\u00a0Hasta finales de este mes, la compa\u00f1\u00eda prev\u00e9 impactar a m\u00e1s de 40.000 hogares de la capital mediante bolsas y folletos exclusivos de la marca.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Los materiales de la campa\u00f1a incluyen un c\u00f3digo QR que redirige a los usuarios a una web espec\u00edfica<\/strong>, donde podr\u00e1n consultar una selecci\u00f3n de veh\u00edculos disponibles con entrega en 24 horas. Adem\u00e1s, quienes accedan a trav\u00e9s de esta promoci\u00f3n podr\u00e1n beneficiarse de una oferta especial que incluye la primera cuota gratis.<\/p>\n<p class=\"wp-block-paragraph\">\u201cPara nosotros, esta campa\u00f1a va m\u00e1s all\u00e1 de la visibilidad.<strong>\u00a0Glovo llega cada d\u00eda a millones de hogares con una propuesta de entrega inmediata que la gente<\/strong>\u00a0ya entiende y en la que conf\u00eda, y desde Revel queremos apoyarnos en esa l\u00f3gica para mostrar a m\u00e1s consumidores que puedes contratar un coche nuevo online y recibirlo en casa en 24 horas\u201d, afirma\u00a0<strong>Luc\u00eda Oyaga<\/strong>,<em>\u00a0chief marketing officer<\/em>\u00a0de<strong>\u00a0Revel.<\/strong><\/p>\n<p class=\"wp-block-paragraph\">Oyaga a\u00f1ade que la compa\u00f1\u00eda busca que cada acci\u00f3n de marketing tenga un impacto tangible en el negocio. En este caso,\u00a0<strong>Revel analizar\u00e1 c\u00f3mo la campa\u00f1a contribuye a acercar el renting digital a nuevos usuarios en Madrid\u00a0<\/strong>y a reforzar el conocimiento de una modalidad de acceso al veh\u00edculo basada en la flexibilidad y la contrataci\u00f3n online.<\/p>\n<p class=\"wp-block-paragraph\">Desde Glovo destacan que esta colaboraci\u00f3n abre nuevas posibilidades para conectar marcas con consumidores urbanos y digitales, habituados a nuevas formas de consumo.\u00a0<strong>\u201cBuscamos constantemente nuevas formas de acercar a nuestros usuarios a marcas y servicios relevantes para su d\u00eda a d\u00eda.\u00a0<\/strong>La colaboraci\u00f3n con Revel muestra c\u00f3mo nuestra app puede convertirse tambi\u00e9n en un canal eficaz para que las marcas lleguen directamente a los hogares\u201d, se\u00f1ala\u00a0<strong>Carmen Rodr\u00edguez<\/strong>, directora de\u00a0<em>brands ads\u00a0<\/em>en<strong>\u00a0Glovo.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La colaboraci\u00f3n entre ambas compa\u00f1\u00edas parte de una idea com\u00fan: trasladar al sector de la automoci\u00f3n la l\u00f3gica de inmediatez, comodidad y entrega a domicilio.<\/p>\n","protected":false},"author":10966,"featured_media":243073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2341],"class_list":["post-243071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Revel se al\u00eda con Glovo para llevar el renting digital de coches a los hogares madrile\u00f1os<\/title>\n<meta name=\"description\" content=\"La colaboraci\u00f3n entre 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