{"id":243056,"date":"2026-06-24T12:52:33","date_gmt":"2026-06-24T10:52:33","guid":{"rendered":"https:\/\/ipmark.com\/?p=243056"},"modified":"2026-06-24T14:44:25","modified_gmt":"2026-06-24T12:44:25","slug":"absolut-madonna-confessions-ii-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243056","title":{"rendered":"Absolut se al\u00eda con Madonna en el lanzamiento de \u2018Confessions II\u2019"},"content":{"rendered":"<p><strong>Absolut se une a Madonna con motivo del lanzamiento de Confessions II, el nuevo \u00e1lbum de la artista, en una colaboraci\u00f3n que sit\u00faa la pista de baile como espacio de expresi\u00f3n, comunidad y libertad. La marca ser\u00e1 partner oficial del proyecto y acompa\u00f1ar\u00e1 el lanzamiento con una campa\u00f1a global y una serie de experiencias vinculadas al universo visual y musical del disco.<\/strong><\/p>\n<p>La alianza se presenta coincidiendo con las <strong>celebraciones del Orgullo<\/strong>, una cita especialmente relevante para la marca por su trayectoria de vinculaci\u00f3n con la comunidad LGTB+ y con territorios como la cultura, la creatividad y la autoexpresi\u00f3n.<\/p>\n<p>Madonna, por su parte, ha desarrollado a lo largo de su carrera una relaci\u00f3n directa con<strong> la cultura de club y con la defensa de la diversidad<\/strong>. En esta nueva etapa, Confessions II parte de la pista de baile como eje creativo y como lugar de conexi\u00f3n entre personas.<\/p>\n<p>\u201cConfessions II nace de la idea de la pista de baile como un espacio casi ritual donde las personas pueden expresarse libremente y conectar unas con otras\u201d, afirma Madonna. \u201c<strong>Absolut comparte ese mismo esp\u00edritu<\/strong>. Juntos queremos crear experiencias que inviten a dejar el tel\u00e9fono a un lado, vivir el momento y redescubrir la alegr\u00eda de conectar a trav\u00e9s de la m\u00fasica y el baile\u201d.<\/p>\n<h3><strong>Campa\u00f1a de colaboraci\u00f3n<\/strong><\/h3>\n<p>Para activar la colaboraci\u00f3n, <strong>Absolut lanza Absolut ICON<\/strong>, una campa\u00f1a desarrollada junto al estudio creativo <strong>Special Offer<\/strong>, responsable tambi\u00e9n de la identidad visual de Confessions II. La pieza reinterpreta la silueta de la botella de Absolut desde el universo visual de Madonna, estableciendo un v\u00ednculo entre dos referentes de la cultura pop.<\/p>\n<p>La campa\u00f1a toma como punto de partida <strong>el legado visual de Absolut<\/strong>, una marca que hist\u00f3ricamente ha trabajado con el arte, la moda y la m\u00fasica como territorios de comunicaci\u00f3n. En esta ocasi\u00f3n, la botella se convierte en soporte creativo para conectar con la est\u00e9tica del nuevo \u00e1lbum de Madonna.<\/p>\n<p>La colaboraci\u00f3n se completar\u00e1 con una serie de experiencias inspiradas en Confessions II y una colecci\u00f3n de c\u00f3cteles elaborados con Absolut TABASCO y otras referencias de la marca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca ser\u00e1 partner oficial del nuevo \u00e1lbum de la artista y lanza Absolut ICON, una campa\u00f1a desarrollada junto al estudio creativo Special Offer.<\/p>\n","protected":false},"author":30,"featured_media":243057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2227],"class_list":["post-243056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is 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