{"id":243016,"date":"2026-06-24T12:11:55","date_gmt":"2026-06-24T10:11:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=243016"},"modified":"2026-06-24T15:00:14","modified_gmt":"2026-06-24T13:00:14","slug":"leonardo-gonzalez-nuevo-director-de-better-balance-en-europa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243016","title":{"rendered":"Leonardo Gonz\u00e1lez, nuevo director de Better Balance en Europa"},"content":{"rendered":"<p class=\"isSelectedEnd\"><strong>Sigma anuncia el nombramiento de Leonardo Gonz\u00e1lez como nuevo director de Better Balance en Europa, la marca de la compa\u00f1\u00eda especializada en productos alternativos de prote\u00edna vegetal. Con esta designaci\u00f3n, la multinacional busca reforzar el crecimiento y la consolidaci\u00f3n de la ense\u00f1a en el mercado europeo.<\/strong><\/p>\n<p class=\"isSelectedEnd\">Gonz\u00e1lez cuenta con una amplia trayectoria en el sector de la alimentaci\u00f3n y el gran consumo, donde ha asumido responsabilidades vinculadas a la estrategia comercial, el desarrollo de negocio y la expansi\u00f3n internacional. Durante su etapa en <strong>Better Balance<\/strong>, <strong>desempe\u00f1a funciones globales y contribuy\u00f3 al desarrollo, posicionamiento y construcci\u00f3n de la marca<\/strong> en Europa, Estados Unidos y Latinoam\u00e9rica.<\/p>\n<p class=\"isSelectedEnd\">El nuevo director europeo de<strong> Better Balance<\/strong> asume el cargo en un momento de evoluci\u00f3n para el mercado de la alimentaci\u00f3n y, en particular, para la categor\u00eda de alternativas de prote\u00edna vegetal. Seg\u00fan se\u00f1ala Gonz\u00e1lez,<strong> su objetivo ser\u00e1 seguir fortaleciendo la propuesta de la marca<\/strong> y responder a las necesidades reales de los consumidores.<\/p>\n<p class=\"isSelectedEnd\"><strong>Leonardo Gonz\u00e1lez<\/strong> toma el relevo de <strong>Florencio Garc\u00eda<\/strong>, quien ha asumido la posici\u00f3n de<em> ventures director<\/em> dentro de<strong> Sigma<\/strong>,\u00a0una multinacional de la industria de consumo dedicada a la producci\u00f3n, comercializaci\u00f3n y distribuci\u00f3n de alimentos, con un portafolio de m\u00e1s de 100 marcas.<\/p>\n<p class=\"isSelectedEnd\"><strong>La compa\u00f1\u00eda opera en 17 pa\u00edses, atiende aproximadamente 640.000 puntos de venta<\/strong> y cuenta con m\u00e1s de 48.000 empleados, 65 plantas de producci\u00f3n, 191 centros de distribuci\u00f3n y una flota de m\u00e1s de 8.000 veh\u00edculos. En Europa,<strong> Sigma<\/strong> fabrica y comercializa productos bajo marcas como Campofr\u00edo, Navidul, Revilla, Aoste, Cochonou, Justin Bridou, Marcassou, Nobre, Stegeman, Caroli, Better Balance y Snack\u2019In For You, entre otras. La marca de alimentaci\u00f3n vegana est\u00e1 presente en ocho pa\u00edses europeos y exporta a m\u00e1s de 60 mercados en todo el mundo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante su etapa en la compa\u00f1\u00eda, desempe\u00f1a funciones globales y contribuy\u00f3 al desarrollo, posicionamiento y construcci\u00f3n de la marca en Europa, Estados Unidos y Latinoam\u00e9rica.<\/p>\n","protected":false},"author":10966,"featured_media":243037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6526],"class_list":["post-243016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leonardo Gonz\u00e1lez, nuevo director de Better Balance en 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