{"id":242992,"date":"2026-06-23T14:37:24","date_gmt":"2026-06-23T12:37:24","guid":{"rendered":"https:\/\/ipmark.com\/?p=242992"},"modified":"2026-06-23T14:38:45","modified_gmt":"2026-06-23T12:38:45","slug":"wpp-media-el-grupo-con-mayor-facturacion-en-2025","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=242992","title":{"rendered":"WPP Media, el grupo con mayor facturaci\u00f3n en 2025"},"content":{"rendered":"<p><strong>WPP Media ha sido el grupo de agencias de medios con el mayor volumen de ingresos obtenido en 2025, un total de 63.858 millones de d\u00f3lares, consiguiendo una cuota de mercado del 13%, apenas un 0,2% menos que en 2024.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan los \u00faltimos datos recopilados por la consultora COMvergence en su informe Global Billings and Market Share, <strong>Publicis Media<\/strong> figura en segunda posici\u00f3n, con 62.441 millones de d\u00f3lares y un crecimiento del 12,8%, equivalente a 7.059 millones de d\u00f3lares m\u00e1s que el a\u00f1o anterior. <strong>Omnicom Media Group<\/strong> ocupa el tercer puesto, con 48.547 millones de d\u00f3lares y un avance del 5,5%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los tres primeros grupos suman el 73% del total de facturaci\u00f3n entre los Big 6. La adquisici\u00f3n de IPG por parte de Omnicom, aprobada a finales de 2025, sit\u00faa a la nueva Omnicom Media en 75.623 millones de d\u00f3lares si se combinan las cifras de Mediabrands y OMG, lo que la colocar\u00eda por delante de WPP Media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el ranking de redes de agencias,<strong> OMD<\/strong> mantiene la primera posici\u00f3n, con 26.864 millones de d\u00f3lares en facturaci\u00f3n y un crecimiento del 1,7%. Le siguen <strong>EssenceMediacom<\/strong>, con 23.303 millones y una ca\u00edda del 3,9%, y <strong>Mindshare<\/strong>, con 20.468 millones y un descenso del 5,5%. <strong>Zenith y Starcom<\/strong> completan el top 5, con crecimientos del 11,4% y del 9,5%, respectivamente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El negocio gestionado por las redes de agencias de medios de los Big 6 y las principales agencias independientes ha alcanzado los 265.000 millones de d\u00f3lares en 2025, un 1,7% m\u00e1s que en 2024. Esta cifra representa el 55% de la inversi\u00f3n neta global en medios, estimada por COMvergence en 478.000 millones de d\u00f3lares en 49 mercados.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El informe Global Billings and Market Share de COMvergence tambi\u00e9n recoge el peso de las agencias independientes. En total, analiza 107 compa\u00f1\u00edas independientes, que suman 32.000 millones de d\u00f3lares en facturaci\u00f3n, cerca del 12% del volumen gestionado por agencias a escala global. <strong>Horizon Media<\/strong> registra 7.400 millones de d\u00f3lares, <strong>Local Planet<\/strong> alcanza 14.000 millones y <strong>Mediaplus<\/strong> suma 3.200 millones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan COMvergence, los medios digitales han representado el 57% de la facturaci\u00f3n global en 2025, con 151.000 millones de d\u00f3lares entre los Big 6 y las principales agencias independientes, lo que supone un avance del 9% respecto al ejercicio anterior.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El grupo de agencias de medios de WPP apenas var\u00eda sus ingresos un 0,2% respecto a 2024. Los ingresos de Publicis Media, segunda, crecen un 12,8%. <\/p>\n","protected":false},"author":29,"featured_media":242998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-242992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WPP Media, el grupo con mayor facturaci\u00f3n en 2025<\/title>\n<meta name=\"description\" content=\"El grupo de agencias de medios de WPP apenas var\u00eda sus ingresos un 0,2% respecto a 2024. 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