{"id":242899,"date":"2026-06-23T11:44:02","date_gmt":"2026-06-23T09:44:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=242899"},"modified":"2026-06-23T14:34:59","modified_gmt":"2026-06-23T12:34:59","slug":"espana-siete-leones-primera-jornada-cannes-lions-2026","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=242899","title":{"rendered":"Espa\u00f1a gana siete metales en la primera jornada de Cannes Lions 2026"},"content":{"rendered":"<p><strong>Espa\u00f1a inicia su recorrido en la 73\u00aa edici\u00f3n de Cannes Lions con siete metales (tres oros, dos platas y dos bronces) en las categor\u00edas de Audio &amp; Radio, Creative B2B, Health &amp; Wellness, Outdoor y Pharma. El certamen publicitario se celebra del 22 al 26 de junio en la ciudad francesa.<\/strong><\/p>\n<p>En el palmar\u00e9s nacional, <strong>LOLA Madrid<\/strong> figura con el oro logrado por \u2018Tiny coffee shops\u2019, para De\u2019 Longhi, en Outdoor; <strong>VML Madrid<\/strong>, con la plata de \u2018The Safe Pack\u2019, para TuFarma635, en Pharma; y <strong>VML Health Madrid<\/strong>, junto a VML Nueva York, con un oro y dos bronces por \u2018Beat cancer off\u2019, para Fuck Cancer, en Health &amp; Wellness y Audio &amp; Radio. Tambi\u00e9n aparecen <strong>Antiest\u00e1tico Madrid<\/strong>, como productora de \u2018Tocayos\u2019, de LePub Mil\u00e1n para Heineken, oro en Creative B2B; y<strong> Melt Barcelona<\/strong>, en la postproducci\u00f3n de \u2018Own your flow\u2019, de McCann Nueva York para Kotex, plata en Health &amp; Wellness.<strong><br \/>\n<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La primera jornada del festival tambi\u00e9n ha incluido la entrega de reconocimientos especiales. Klick Healthha sido nombrada Healthcare Network of the Year, por delante de Ogilvy Health y Real Chemistry. En Healthcare Agency of the Year, el primer puesto ha sido para Klick Health Toronto, seguida de Ogilvy Health Nueva York y 21GRAMS Nueva York.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, Eddy Cue, vicepresidente s\u00e9nior de Services and Health de Apple, ha recibido el premio Entertainment Person of the Year 2026 durante la ceremonia celebrada en Cannes.<\/span><\/p>\n<h2><b>Palmar\u00e9s Cannes Lions (22 junio)\u200b<\/b><\/h2>\n<ul>\n<li><b>Audio &amp; Radio<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">GP<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2018Coqu\u00ed Alarmed\u2019 de BBDO Puerto Rico para Hyundai Puerto Rico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bronce<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2018Beat cancer off\u2019 de VML Nueva York y VML Health Madrid para Fuck Cancer.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"\u2018Beat cancer off\u2019\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/M30G5hkyV_k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<ul>\n<li><b>Creative Brand<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">GP<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2018AB InBev: Creativity at Scale\u2019 de\u00a0 Anheuser-Busch InBev para AB InBev.<\/span><\/p>\n<ul>\n<li><b>Creative B2B<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">GP<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2018The Faroe Islands Space Program\u2019 de NORD Stockholm para SKF.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oro<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2018Tocayos\u2019 de LePub Mil\u00e1n para Heineken. Antiest\u00e1tico Madrid es la productora.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Heineken\u00ae | Tocayos Inc.\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/4l3mlvYSmwA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<ul>\n<li><b>Health &amp; Wellness<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">GP<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2018The Periodic Fable\u2019 de SMUGGLER Londres \/ Uncommon Creative Studio para The Ordinary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oro<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2018Beat cancer off\u2019 de VML Nueva York y VML Health Madrid para Fuck Cancer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plata<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2018<a href=\"https:\/\/www.instagram.com\/reels\/DU59I0gCOR9\/\">Own your flow<\/a>\u2019 de McCann Nueva York para Kotex. Melt Barcelona, en la postproducci\u00f3n, junto a Work Editorial (Nueva York).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Bronce<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2018Beat cancer off\u2019 de VML Nueva York y VML Health Madrid para Fuck Cancer.<\/span><\/p>\n<ul>\n<li><b>Lions Health y United Nations Foundation Grand Prix for Good\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">GP<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2018Vehicle of Hope\u2019 de Differ Stockholm para Caritas.<\/span><\/p>\n<ul>\n<li><b>Outdoor<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">GP<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2018Field Barcode\u2019 de GUT S\u00e3o Paulo para Mercado Livre.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oro<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2018<a href=\"https:\/\/www.delonghi.com\/en\/e\/the-smallest-coffee-shop\">Tiny coffee shops<\/a>\u2019 de LOLA Madrid para De\u2019 Longhi\u00a0<\/span><\/p>\n<ul>\n<li><b>Pharma<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">GP<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2018Relax Your Tight End\u2019 de Fallon, Minneapolis para Novartis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plata<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2018The Safe Pack\u2019 de VML Madrid para TuFarma635.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"TUPHARMA365 - &quot;The Safe Pack&quot;\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/rs5cLYmaL2E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<ul>\n<li><b>Print &amp; Publishing Lions awarded<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">GP<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2018Look Familiar\u2019 de Rethink, Toronto para Heinz Ketchup.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LOLA Madrid, VML Madrid, VML Health Madrid, Antiest\u00e1tico Madrid y Melt Barcelona figuran en el palmar\u00e9s espa\u00f1ol de la primera jornada.<\/p>\n","protected":false},"author":30,"featured_media":242903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[977,2114,2341],"class_list":["post-242899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-cannes-lions","tag-creatividad","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Espa\u00f1a suma siete Leones en la primera jornada de Cannes Lions 2026<\/title>\n<meta name=\"description\" content=\"Espa\u00f1a arranca Cannes Lions 2026 con 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