{"id":242893,"date":"2026-06-23T10:19:56","date_gmt":"2026-06-23T08:19:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=242893"},"modified":"2026-06-23T14:37:51","modified_gmt":"2026-06-23T12:37:51","slug":"mcdonalds-museo-thyssen-celebran-orgullo-2026","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=242893","title":{"rendered":"McDonald\u2019s y el Museo Thyssen celebran el Orgullo 2026 a trav\u00e9s de la cultura"},"content":{"rendered":"<p data-start=\"101\" data-end=\"590\"><strong>McDonald\u2019s Espa\u00f1a y el Museo Nacional Thyssen-Bornemisza\u00a0 firman un acuerdo de colaboraci\u00f3n para celebrar el Orgullo 2026 a trav\u00e9s de la cultura, bajo el lema \u201cEl arte que nos une\u201d. <\/strong><\/p>\n<p data-start=\"101\" data-end=\"590\">La iniciativa, que cuenta con el apoyo de la Comunidad de Madrid, ser\u00e1 el eje de la campa\u00f1a de la marca con motivo del Orgullo y busca reforzar el papel del arte como herramienta de transformaci\u00f3n social, diversidad e inclusi\u00f3n. Como parte de esta alianza, empleados de <strong>McDonald\u2019s<\/strong> pertenecientes al colectivo LGTBIQ+ y representantes de REDI participar\u00e1n en la carroza oficial del<strong> Museo Thyssen durante el desfile del Orgullo de Madrid. <\/strong><\/p>\n<p data-start=\"101\" data-end=\"590\">La carroza estar\u00e1 dise\u00f1ada por el artista <strong data-start=\"842\" data-end=\"862\">Okuda San Miguel<\/strong> e inspirada en las obras del recorrido <strong data-start=\"902\" data-end=\"920\">\u201cAmor diverso\u201d<\/strong> de la Colecci\u00f3n Permanente del museo. La directora general de <strong>McDonald\u2019s Espa\u00f1a<\/strong>, <strong data-start=\"1003\" data-end=\"1016\">In\u00eas Lima<\/strong>, destaca que la colaboraci\u00f3n con el Thyssen supone\u00a0 una oportunidad para celebrar la inclusi\u00f3n desde la cultura.<\/p>\n<p data-start=\"101\" data-end=\"590\">Seg\u00fan se\u00f1ala Lima, <strong>la campa\u00f1a pretende transmitir que la autenticidad es un valor diferencial<\/strong> y que los restaurantes y oficinas corporativas de McDonald\u2019s deben ser espacios seguros donde cada empleado pueda mostrarse tal y como es.<\/p>\n<p data-start=\"1397\" data-end=\"1777\">Por su parte, <strong data-start=\"1411\" data-end=\"1429\">Evelio Acevedo<\/strong>, director gerente del <strong>Museo Thyssen-Bornemisza<\/strong>, declara que la importancia de que el museo vuelva a estar presente en el desfile del Orgullo. Acevedo defiende que esta participaci\u00f3n permite<strong> visibilizar el v\u00ednculo entre arte, inclusi\u00f3n y diversidad<\/strong>, adem\u00e1s de conectar con nuevas generaciones a trav\u00e9s de iniciativas como <strong data-start=\"1756\" data-end=\"1776\">Versiona Thyssen<\/strong>.<\/p>\n<p data-start=\"1779\" data-end=\"2077\">La colaboraci\u00f3n culminar\u00e1 el pr\u00f3ximo <strong data-start=\"1816\" data-end=\"1831\">17 de julio<\/strong> con la entrega de premios de <strong data-start=\"1861\" data-end=\"1885\">#VersionaThyssenXXVI<\/strong>, una plataforma de creaci\u00f3n art\u00edstica dirigida al p\u00fablico joven. En el evento, McDonald\u2019s estar\u00e1 presente para reconocer a nuevos talentos en una jornada de car\u00e1cter cultural y participativo.<\/p>\n<p data-start=\"2079\" data-end=\"2453\">Esta acci\u00f3n se enmarca en la estrategia de McDonald\u2019s Espa\u00f1a en materia de diversidad, equidad e inclusi\u00f3n. La compa\u00f1\u00eda es entidad asociada a la <strong data-start=\"2224\" data-end=\"2286\">Red Empresarial por la Diversidad e Inclusi\u00f3n LGBTI (REDI)<\/strong> desde 2023 y desarrolla iniciativas internas dirigidas a su plantilla. Adem\u00e1s, cuenta con un Plan LGTBIQ+ y protocolos de prevenci\u00f3n del acoso y reasignaci\u00f3n de sexo.<\/p>\n<p data-start=\"2455\" data-end=\"2821\" data-is-last-node=\"\" data-is-only-node=\"\">McDonald\u2019s Espa\u00f1a tambi\u00e9n dispone de la certificaci\u00f3n del <strong data-start=\"2513\" data-end=\"2570\">Sistema de Gesti\u00f3n de Diversidad e Inclusi\u00f3n de AENOR<\/strong>, convirti\u00e9ndose, seg\u00fan la compa\u00f1\u00eda, en la primera empresa del sector de la restauraci\u00f3n en obtener este reconocimiento. Con esta alianza, la marca refuerza su compromiso con la inclusi\u00f3n como parte de su identidad corporativa y de su cultura interna.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La iniciativa, \u00bbEl arte que nos une&#8217;, cuenta con el apoyo de la Comunidad de Madrid. As\u00ed es como empleados del colectivo LGTBI1+ participar\u00e1n en la carroza oficial del museo.<\/p>\n","protected":false},"author":10966,"featured_media":242894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2341],"class_list":["post-242893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald\u2019s y el Museo Thyssen celebran el Orgullo 2026<\/title>\n<meta name=\"description\" content=\"La iniciativa, &#039;&#039;El arte que nos une&#039;, cuenta con el apoyo de la Comunidad de Madrid. 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