{"id":242309,"date":"2026-06-12T11:12:18","date_gmt":"2026-06-12T09:12:18","guid":{"rendered":"https:\/\/ipmark.com\/?p=242309"},"modified":"2026-06-12T13:40:20","modified_gmt":"2026-06-12T11:40:20","slug":"samsung-ads-abre-el-inventario-de-home-a-la-compra-programatica","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=242309","title":{"rendered":"Samsung Ads abre el inventario de Home a la compra program\u00e1tica"},"content":{"rendered":"<p><strong>La divisi\u00f3n publicitaria de Samsung Electronics, Samsung Ads, ha anunciado el lanzamiento de la compra program\u00e1tica de los emplazamientos publicitarios de la pantalla de inicio de las televisiones inteligentes de la marca, gracias a los acuerdos alcanzados con Magnite, The Trade Desk y Google.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha informado la compa\u00f1\u00eda, el inventario de la pantalla de inicio de la smart TV de Samsung<strong> se activar\u00e1 mediante la tecnolog\u00eda SpringServe de Magnite, y estar\u00e1 disponible a trav\u00e9s del DSP de The Trade Desk y de Google Display &amp; Video 360 (DV360) a partir del tercer trimestre a nivel global.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los formatos nativos de la pantalla de inicio est\u00e1n dise\u00f1ados para conectar con las audiencias cuando encienden el televisor. Con esta apertura a la compra program\u00e1tica, se facilita que agencias y marcas trabajen desde plataformas que ya forman parte de su operativa habitual de compra de medios, informan desde Samsung Ads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>La integraci\u00f3n permitir\u00e1 planificar, segmentar y activar estos emplazamientos televisivos dentro de estrategias multicanal que incluyen CTV, retail media e inversiones omnicana<\/strong>l. Seg\u00fan la compa\u00f1\u00eda, tambi\u00e9n ayudar\u00e1 a gestionar la frecuencia, mejorar la relevancia de las campa\u00f1as, optimizar el rendimiento y favorecer indicadores de brand lift.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLa pantalla de inicio de Samsung es una de las unidades publicitarias de mayor valor dentro del streaming, ya que combina una visibilidad excepcional, altos niveles de atenci\u00f3n del consumidor y la capacidad de conectar con los espectadores desde el inicio de su experiencia de entretenimiento\u201d, ha afirmado <strong>Eldad Persky<\/strong>, <em>senior vice president global product, engineering &amp; business development<\/em> de <strong>Samsung Electronics<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Persky ha se\u00f1alado que la disponibilidad de este inventario en plataformas usadas por los anunciantes ofrece a las marcas un acceso m\u00e1s sencillo a emplazamientos no saltables de publicidad, capaces de ampliar el alcance de las campa\u00f1as.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Samsung Ads ha indicado que este anuncio supone el primer paso de una estrategia m\u00e1s amplia para hacer que las pantallas de televisi\u00f3n sean m\u00e1s accesibles mediante canales de compra automatizada. La compa\u00f1\u00eda tambi\u00e9n anunciar\u00e1 nuevas alianzas con plataformas adicionales en los pr\u00f3ximos meses.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El inventario se activar\u00e1 mediante la tecnolog\u00eda SpringServe de Magnite y estar\u00e1 disponible en el DSP de The Trade Desk y en Google DV360. <\/p>\n","protected":false},"author":29,"featured_media":242311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[324,2341],"class_list":["post-242309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-compra-programatica","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Samsung Ads abre el inventario de Home a la compra program\u00e1tica<\/title>\n<meta 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