{"id":242301,"date":"2026-06-12T10:54:28","date_gmt":"2026-06-12T08:54:28","guid":{"rendered":"https:\/\/ipmark.com\/?p=242301"},"modified":"2026-06-12T14:00:56","modified_gmt":"2026-06-12T12:00:56","slug":"dorsia-elige-comm-media-group-estrategia-comunicacion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=242301","title":{"rendered":"Dorsia elige a COMM Media Group para su estrategia de comunicaci\u00f3n"},"content":{"rendered":"<p data-start=\"269\" data-end=\"767\"><strong>Dorsia elige a COMM Media Group como nuevo partner estrat\u00e9gico de comunicaci\u00f3n con el objetivo de reforzar su liderazgo en el \u00e1mbito de la salud est\u00e9tica, el bienestar integral y la innovaci\u00f3n m\u00e9dica. <\/strong><\/p>\n<p data-start=\"269\" data-end=\"767\">La agencia desarrollar\u00e1 una estrategia global desde su divisi\u00f3n de comunicaci\u00f3n corporativa, lifestyle e influencer marketing, orientada a impulsar la presencia de la marca y fortalecer su conexi\u00f3n con sus p\u00fablicos clave. La colaboraci\u00f3n se enmarca en la evoluci\u00f3n de<strong> Dorsia hacia un modelo m\u00e1s amplio de bienestar, integrado dentro del ecosistema de WM Clinics<\/strong>, considerado el principal grupo de salud y bienestar de Espa\u00f1a.<\/p>\n<p data-start=\"269\" data-end=\"767\">Este grupo re\u00fane marcas complementarias como <strong>Cl\u00ednicas Dorsia<\/strong>, especializadas en medicina y cirug\u00eda est\u00e9tica; <strong>Cl\u00ednicas Origen<\/strong>, centradas en salud mental; adem\u00e1s de soluciones vinculadas a la nutrici\u00f3n, el control de peso y la atenci\u00f3n hospitalaria en Madrid y Barcelona. <strong>COMM Media Group<\/strong> acompa\u00f1ar\u00e1 a la marca en el dise\u00f1o y ejecuci\u00f3n de una comunicaci\u00f3n m\u00e1s estrat\u00e9gica, con foco en contenidos, relaci\u00f3n con medios, visibilidad de portavoces, apoyo en aperturas, activaciones de marca y comunicaci\u00f3n de innovaci\u00f3n.<\/p>\n<p data-start=\"269\" data-end=\"767\">Asimismo, <strong>Luxurycomm<\/strong>, agencia especializada en lujo integrada en el grupo, aportar\u00e1 su experiencia en posicionamiento, storytelling y contenidos para reforzar una narrativa alineada con el perfil premium de la marca.\u00a0 \u201c [&#8230;] Nuestro objetivo ser\u00e1 acompa\u00f1ar a la compa\u00f1\u00eda en una estrategia que combine autoridad m\u00e9dica, innovaci\u00f3n y conexi\u00f3n con sus audiencias\u201d, afirma <strong>Cristina Quesada<\/strong>, socia fundadora de <strong>COMM Media Group.<\/strong><\/p>\n<p data-start=\"2181\" data-end=\"2631\">Por su parte, <strong>Fadela Hamza<\/strong>, directora de marketing de<strong> Dorsia<\/strong>, destaca que la compa\u00f1\u00eda inicia una nueva etapa en su evoluci\u00f3n: \u201cHace m\u00e1s de 20 a\u00f1os, <strong>Dorsia redefini\u00f3 la forma de entender la belleza, democratizando servicios que antes estaban reservados a unos pocos.<\/strong> Hoy damos un paso m\u00e1s: queremos democratizar el wellness m\u00e9dico, integrando salud, belleza y bienestar en una propuesta m\u00e1s completa y accesible\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia desarrollar\u00e1 una estrategia global desde su divisi\u00f3n de comunicaci\u00f3n corporativa, lifestyle e influencer marketing, orientada a impulsar la presencia de la marca.<\/p>\n","protected":false},"author":10966,"featured_media":242307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2184],"class_list":["post-242301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dorsia elige a COMM Media Group para su estrategia de comunicaci\u00f3n<\/title>\n<meta name=\"description\" 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