{"id":242299,"date":"2026-06-12T10:37:15","date_gmt":"2026-06-12T08:37:15","guid":{"rendered":"https:\/\/ipmark.com\/?p=242299"},"modified":"2026-06-12T14:03:54","modified_gmt":"2026-06-12T12:03:54","slug":"ias-amplia-su-medicion-de-brand-safety-a-youtube-audio-ads","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=242299","title":{"rendered":"IAS ampl\u00eda su medici\u00f3n de brand safety a YouTube Audio Ads"},"content":{"rendered":"<p><strong>Integral Ad Science ha anunciado la ampliaci\u00f3n de su soluci\u00f3n Total Media Quality a las campa\u00f1as en YouTube Audio Ads. La herramienta, impulsada por inteligencia artificial, ofrece medici\u00f3n independiente y de terceros sobre Brand Safety y Brand Suitability para que los anunciantes conozcan si sus anuncios aparecen junto a contenidos ajustados a sus criterios de seguridad e idoneidad de marca.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La compa\u00f1\u00eda ha se\u00f1alado que esta incorporaci\u00f3n busca aportar transparencia sobre la inversi\u00f3n publicitaria en audio dentro de YouTube. La medici\u00f3n de IAS se aplica ya a distintos formatos de la plataforma, incluidos Shorts y v\u00eddeos de formato largo, y ahora suma los anuncios de audio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEl audio digital est\u00e1 experimentando un crecimiento extraordinario en t\u00e9rminos de engagement\u201d, ha afirmado <strong>Lisa Utzschneider<\/strong>, CEO de <strong>IAS<\/strong>, a\u00f1adiendo que \u201clas marcas que destinan presupuesto al audio necesitan una medici\u00f3n granular y a nivel de contenido para escalar sus campa\u00f1as con confianza\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para los anunciantes, <strong>la extensi\u00f3n de Total Media Quality a YouTube Audio Ads permitir\u00e1 acceder a informes unificados sobre d\u00f3nde aparecen los anuncios y a una medici\u00f3n del contenido disponible para campa\u00f1as de alcance global.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">La ampliaci\u00f3n forma parte de la colaboraci\u00f3n de IAS con YouTube. En 2024, la compa\u00f1\u00eda lanz\u00f3 IAS Optimization para YouTube, una soluci\u00f3n orientada a mejorar la idoneidad contextual mediante controles pre-screen de Brand Suitability y reportes de medici\u00f3n impulsados por IA. IAS tambi\u00e9n ha lanzado su verificaci\u00f3n de Brand Safety para Search Partner Network de Google y obtuvo el pasado a\u00f1o la acreditaci\u00f3n MRC por su sistema integrado de c\u00e1lculo y reporte de datos de terceros sobre viewability de v\u00eddeos en YouTube.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ampl\u00eda su soluci\u00f3n Total Media Quality incorporando un nuevo formato de Youtube. <\/p>\n","protected":false},"author":29,"featured_media":242304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[148,551],"class_list":["post-242299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-social-media","tag-youtube"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IAS 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