{"id":242115,"date":"2026-06-10T11:01:40","date_gmt":"2026-06-10T09:01:40","guid":{"rendered":"https:\/\/ipmark.com\/?p=242115"},"modified":"2026-06-10T15:29:08","modified_gmt":"2026-06-10T13:29:08","slug":"ok-mobility-convierte-vehiculos-soportes-publicitarios-inteligentes","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=242115","title":{"rendered":"OK Mobility convierte sus veh\u00edculos en soportes publicitarios inteligentes"},"content":{"rendered":"<p data-start=\"255\" data-end=\"679\"><strong>OK Mobility anuncia una alianza con Adcities para poner en marcha un nuevo modelo publicitario que combina movilidad, comunicaci\u00f3n exterior y tecnolog\u00eda aplicada al an\u00e1lisis de datos. <\/strong><\/p>\n<p data-start=\"255\" data-end=\"679\">El proyecto permitir\u00e1 incorporar campa\u00f1as publicitarias en una selecci\u00f3n de veh\u00edculos de la flota de alquiler y suscripci\u00f3n de <strong>OK Mobility<\/strong>, convirti\u00e9ndolos en canales de comunicaci\u00f3n en movimiento. La iniciativa, que comenzar\u00e1 en Baleares y prev\u00e9 extenderse progresivamente a otros puntos de Espa\u00f1a, utilizar\u00e1 <strong>la tecnolog\u00eda de Adcities para medir en tiempo real el alcance y la visibilidad de las campa\u00f1as. <\/strong><\/p>\n<p data-start=\"255\" data-end=\"679\">Esta medici\u00f3n se realizar\u00e1 a partir de datos agregados de movilidad y geolocalizaci\u00f3n, bajo cumplimiento de la normativa RGPD. Seg\u00fan <strong>Manuel Ferreira<\/strong>, CEO de <strong>Adcities<\/strong>, la colaboraci\u00f3n permite llevar la publicidad exterior \u201ca una nueva dimensi\u00f3n\u201d, <strong>conectando a las marcas con las personas en entornos de alto impacto y con una capacidad de medici\u00f3n hasta ahora in\u00e9dita.<\/strong> Ferreira destaca, adem\u00e1s, el potencial de esta soluci\u00f3n en destinos tur\u00edsticos, donde los espacios publicitarios premium son cada vez m\u00e1s limitados.<\/p>\n<p data-start=\"1485\" data-end=\"1901\">Por parte de OK Mobility, <strong>Carla Ravent\u00f3s<\/strong>, <em>director of business development &amp; platform<\/em>, subraya que la tecnolog\u00eda y la innovaci\u00f3n forman parte del ADN de la compa\u00f1\u00eda. Esta alianza representa<strong> \u201cuna nueva forma de entender la movilidad conectada\u201d<\/strong>, en la que los veh\u00edculos dejan de ser un soporte est\u00e1tico para convertirse en un canal din\u00e1mico, contextual y medible.<\/p>\n<p data-start=\"1903\" data-end=\"2365\"><strong>El lanzamiento en Baleares busca tambi\u00e9n generar un impacto positivo en el entorno local<\/strong>, mediante modelos de colaboraci\u00f3n que contribuyan al desarrollo econ\u00f3mico del territorio y aporten valor directo a las islas. La colaboraci\u00f3n contempla futuras iniciativas vinculadas a la sostenibilidad y la responsabilidad social corporativa, como campa\u00f1as espec\u00edficas sobre veh\u00edculos el\u00e9ctricos de la flota de <strong>OK Mobility.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El proyecto permitir\u00e1 incorporar campa\u00f1as publicitarias en una selecci\u00f3n de veh\u00edculos de la flota de alquiler y suscripci\u00f3n de la plataforma de movilidad global.<\/p>\n","protected":false},"author":10966,"featured_media":242116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6524,2341,50],"class_list":["post-242115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-ia","tag-publicidad","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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