{"id":242076,"date":"2026-06-09T14:41:30","date_gmt":"2026-06-09T12:41:30","guid":{"rendered":"https:\/\/ipmark.com\/?p=242076"},"modified":"2026-06-09T16:30:23","modified_gmt":"2026-06-09T14:30:23","slug":"krissia-descubre-japon-secreto-milenario-surimi","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=242076","title":{"rendered":"Krissia descubre en Jap\u00f3n el secreto milenario del surimi"},"content":{"rendered":"<p data-start=\"88\" data-end=\"445\"><strong>Krissia, marca de Angulas Aguinaga, estrena su nueva campa\u00f1a publicitaria, titulada &#8216;El sabor mejor guardado de Jap\u00f3n&#8217;, una propuesta creada junto a Havas Creative que traslada al espectador al Jap\u00f3n ancestral para descubrir, con tono humor\u00edstico, el origen y la tradici\u00f3n del surimi.<\/strong><\/p>\n<p data-start=\"447\" data-end=\"868\">La campa\u00f1a, rodada en japon\u00e9s y subtitulada en espa\u00f1ol, busca reforzar la conexi\u00f3n del producto con la cultura nipona y presentar las barritas de surimi de <strong>Krissia<\/strong> como una receta con historia. Bajo una est\u00e9tica inspirada en el Jap\u00f3n milenario, <strong>la marca juega con la idea de los secretos que pasan de generaci\u00f3n en generaci\u00f3n<\/strong> para poner en valor uno de sus productos m\u00e1s reconocidos.<\/p>\n<p data-start=\"870\" data-end=\"1190\">Seg\u00fan explica <strong data-start=\"884\" data-end=\"936\">Iratxe Berriozabal, <\/strong><em>category manager<\/em> de<strong data-start=\"884\" data-end=\"936\"> Krissia<\/strong>, el objetivo es que el consumidor conozca mejor el surimi, su origen y su importancia dentro de la tradici\u00f3n japonesa, alej\u00e1ndose de prejuicios y acerc\u00e1ndose a su historia desde una mirada m\u00e1s divulgativa y cercana.<\/p>\n<p data-start=\"1192\" data-end=\"1756\">La campa\u00f1a se articula en torno a dos spots. El primero, <strong data-start=\"1249\" data-end=\"1263\">\u201cHerencia\u201d<\/strong>, sit\u00faa la acci\u00f3n en una casa del Jap\u00f3n ancestral, donde un padre transmite a su hijo una receta secreta que ha pasado de generaci\u00f3n en generaci\u00f3n. <strong>El giro humor\u00edstico llega cuando se revela que ese gran legado familiar<\/strong> es, en realidad, Krissia.<\/p>\n<p data-start=\"1192\" data-end=\"1756\">El segundo anuncio, <strong data-start=\"1530\" data-end=\"1546\">\u201cLongevidad\u201d<\/strong>, muestra a dos j\u00f3venes que descubren el supuesto secreto de juventud de un anciano japon\u00e9s: no se trata de magia ni meditaci\u00f3n, sino de las barritas de surimi de la marca. Desde<strong> Havas Creative<\/strong>, los directores creativos ejecutivos <strong data-start=\"1816\" data-end=\"1849\">Jos\u00e9 Izaguirre y F\u00e9lix Carral<\/strong> resumen la propuesta con dos palabras clave: <strong data-start=\"1895\" data-end=\"1912\">Jap\u00f3n y humor<\/strong>. La intenci\u00f3n, se\u00f1ala, ha sido construir un universo diferencial para el producto y potenciar su notoriedad mediante un enfoque surrealista.<\/p>\n<p data-start=\"2094\" data-end=\"2495\" data-is-last-node=\"\" data-is-only-node=\"\">La estrategia de medios ha sido dise\u00f1ada por <strong data-start=\"2139\" data-end=\"2158\">IPG Mediabrands<\/strong> y contempla activaciones desde el 8 de junio en televisi\u00f3n, Connected TV \u2014con presencia en <strong>Netflix, Movistar+ y Amazon Prime<\/strong>\u2014, display y publicidad exterior. La producci\u00f3n ha corrido a cargo de <strong data-start=\"2353\" data-end=\"2361\">BSWT<\/strong>, con realizaci\u00f3n de <strong data-start=\"2382\" data-end=\"2397\">Rafa Quinto<\/strong>, mientras que la agencia de comunicaci\u00f3n es <strong data-start=\"2442\" data-end=\"2456\">Apple Tree<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a, rodada en japon\u00e9s y subtitulada en espa\u00f1ol, busca reforzar la conexi\u00f3n del producto con la cultura nipona.<\/p>\n","protected":false},"author":10966,"featured_media":242080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-242076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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