{"id":242034,"date":"2026-06-04T10:13:51","date_gmt":"2026-06-04T08:13:51","guid":{"rendered":"https:\/\/ipmark.com\/?p=242034"},"modified":"2026-06-09T10:23:32","modified_gmt":"2026-06-09T08:23:32","slug":"geoffray-maugin-nuevo-vicepresidente-de-marketing-loyalty-de-hyatt-para-eame","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=242034","title":{"rendered":"Geoffray Maugin, nuevo vicepresidente de marketing &#038; &#8216;loyalty&#8217;  de Hyatt para EAME"},"content":{"rendered":"<p><strong>Hyatt anuncia el nombramiento de Geoffray Maugin como nuevo vicepresidente de marketing &amp; loyalty para Europa, \u00c1frica y Oriente Medio (EAME), un cargo de nueva creaci\u00f3n con el que la compa\u00f1\u00eda refuerza su estrategia de crecimiento basada en la diferenciaci\u00f3n de marca y la fidelizaci\u00f3n.<\/strong><\/p>\n<p>Maugin cuenta con m\u00e1s de <strong>25 a\u00f1os de experiencia internacional<\/strong> en hoteler\u00eda de lujo y estrategia de marcas premium. A lo largo de su trayectoria ha ocupado puestos de responsabilidad en compa\u00f1\u00edas como <strong>Accor, LVMH Mo\u00ebt Hennessy y Coca-Cola.<\/strong> En Accor, lider\u00f3 iniciativas vinculadas a la experiencia de cliente y al rendimiento de negocio en m\u00e1s de 5.000 hoteles a nivel global.<\/p>\n<p>Su incorporaci\u00f3n se produce en un momento clave para Hyatt, que en 2025 registr\u00f3 su noveno a\u00f1o consecutivo de crecimiento l\u00edder en la industria. L<strong>a compa\u00f1\u00eda cuenta con un pipeline global r\u00e9cord de<\/strong> <strong>148.000 habitaciones<\/strong>, un 7% m\u00e1s que en 2024, y contin\u00faa impulsando su portfolio de marcas a escala internacional.<\/p>\n<p>Uno de los principales focos de Maugin ser\u00e1 la evoluci\u00f3n de <strong>World of Hyatt<\/strong>, el programa de fidelizaci\u00f3n de la compa\u00f1\u00eda, que creci\u00f3 un <strong>19% en 2025<\/strong> y supera ya los <strong>66 millones de miembros<\/strong> en todo el mundo. El objetivo es avanzar hacia una plataforma m\u00e1s vinculada al estilo de vida, centrada en experiencias, alianzas estrat\u00e9gicas y personalizaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uno de los principales focos de Maugin ser\u00e1 la evoluci\u00f3n de World of Hyatt, el programa de fidelizaci\u00f3n de la compa\u00f1\u00eda, que creci\u00f3 un 19% en 2025.<\/p>\n","protected":false},"author":10966,"featured_media":242035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6526],"class_list":["post-242034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Geoffray Maugin, vicepresidente de marketing &amp; &#039;loyalty&#039; 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