{"id":241738,"date":"2026-06-03T14:36:00","date_gmt":"2026-06-03T12:36:00","guid":{"rendered":"https:\/\/ipmark.com\/?p=241738"},"modified":"2026-06-03T16:37:44","modified_gmt":"2026-06-03T14:37:44","slug":"jesus-fuertes-cso-de-mccann-espana-sale-de-omnicom","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=241738","title":{"rendered":"Jes\u00fas Fuertes, CSO de McCann Espa\u00f1a, sale de Omnicom Advertising"},"content":{"rendered":"

Apenas cuatro meses despu\u00e9s de su llegada a McCann en calidad de chief strategy officer (CSO), Jes\u00fas Fuertes ha comunicado su salida de la agencia creativa perteneciente a Omnicom Advertising, la divisi\u00f3n publicitaria de Omnicom.\u00a0<\/strong><\/p>\n

Seg\u00fan ha informado a IPMARK el propio Fuertes, se sumerge en una nueva etapa \u201ccon la ilusi\u00f3n de encontrar un proyecto en el que pueda aportar mi experiencia en construcci\u00f3n de marcas, transformaci\u00f3n de negocios y desarrollo de equipos\u201d.\u00a0<\/span><\/p>\n

\u201cDespu\u00e9s de m\u00e1s de 25 a\u00f1os acompa\u00f1ando a organizaciones en su evoluci\u00f3n, me motiva especialmente construir negocios y marcas que sigan siendo relevantes en una nueva era marcada por la tecnolog\u00eda y la importancia de la cultura. Creo que la capacidad de combinar la visi\u00f3n estrat\u00e9gica y conexi\u00f3n cultural ser\u00e1 m\u00e1s importante que nunca para las marcas y es donde me gustar\u00eda abrir nuevos caminos<\/strong>\u201d, a\u00f1ade.\u00a0<\/span><\/p>\n

Fuertes llevaba m\u00e1s de dos d\u00e9cadas vinculado a TBWA\\, en la que ocup\u00f3 varias posiciones dentro del \u00e1rea de estrategia hasta ser nombrado vicepresidente de estrategia e innovaci\u00f3n en 2016 y director general en 2024. Tras la integraci\u00f3n de la compa\u00f1\u00eda con DDB por la absorci\u00f3n de IPG por parte de Omnicom, Fuertes entr\u00f3 a formar parte del equipo de McCann Espa\u00f1a<\/a> como responsable de estrategia, reportando a Luc\u00eda Angulo<\/strong>, presidenta y CEO de McCann Espa\u00f1a.\u00a0<\/strong><\/span><\/p>\n

Sobre su etapa en McCann Espa\u00f1a, ha indicado que la experiencia ha sido \u201cmuy enriquecedora\u201d y que ha podido conocer la filosof\u00eda de \u201cuna agencia de referencia y colaborar con profesionales excepcionales\u201d de McCann, Future Brand y McCann Content Studios.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Comunica su decisi\u00f3n de iniciar un nuevo proyecto vinculado a la construcci\u00f3n de marca, transformaci\u00f3n de negocios y desarrollo de equipos, cuatro meses despu\u00e9s de entrar en McCann como responsable de estrategia. <\/p>\n","protected":false},"author":29,"featured_media":241741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2114,6526],"class_list":["post-241738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-creatividad","tag-nombramientos"],"acf":[],"yoast_head":"\nJes\u00fas Fuertes, CSO de McCann Espa\u00f1a, sale de Omnicom<\/title>\n<meta name=\"description\" content=\"Comunica su decisi\u00f3n de salir del grupo cuatro meses despu\u00e9s de entrar en McCann como responsable de estrategia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=241738\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jes\u00fas Fuertes, CSO de McCann Espa\u00f1a, sale de Omnicom\" \/>\n<meta property=\"og:description\" content=\"Comunica su decisi\u00f3n de salir del grupo cuatro meses despu\u00e9s de entrar en McCann como responsable de estrategia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=241738\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-03T12:36:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-03T14:37:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/jesus-fuertes-cso-de-mccann-espana-sale-de-omnicom.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=241738#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=241738\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"Jes\u00fas Fuertes, CSO de McCann Espa\u00f1a, sale de Omnicom Advertising\",\"datePublished\":\"2026-06-03T12:36:00+00:00\",\"dateModified\":\"2026-06-03T14:37:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=241738\"},\"wordCount\":295,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=241738#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/jesus-fuertes-cso-de-mccann-espana-sale-de-omnicom.jpg\",\"keywords\":[\"creatividad\",\"nombramientos\"],\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=241738\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=241738\",\"name\":\"Jes\u00fas Fuertes, CSO de McCann Espa\u00f1a, sale de Omnicom\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=241738#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=241738#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/jesus-fuertes-cso-de-mccann-espana-sale-de-omnicom.jpg\",\"datePublished\":\"2026-06-03T12:36:00+00:00\",\"dateModified\":\"2026-06-03T14:37:44+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"Comunica su decisi\u00f3n de salir del grupo cuatro meses despu\u00e9s de entrar en McCann como responsable de estrategia.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=241738#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=241738\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=241738#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/jesus-fuertes-cso-de-mccann-espana-sale-de-omnicom.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/jesus-fuertes-cso-de-mccann-espana-sale-de-omnicom.jpg\",\"width\":1140,\"height\":635,\"caption\":\"Jes\u00fas Fuertes, CSO de McCann Espa\u00f1a, sale de Omnicom Advertising\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=241738#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jes\u00fas Fuertes, CSO de McCann Espa\u00f1a, sale de Omnicom Advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jes\u00fas Fuertes, CSO de McCann Espa\u00f1a, sale de Omnicom","description":"Comunica su decisi\u00f3n de salir del grupo cuatro meses despu\u00e9s de entrar en McCann como responsable de estrategia.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=241738","og_locale":"es_ES","og_type":"article","og_title":"Jes\u00fas Fuertes, CSO de McCann Espa\u00f1a, sale de Omnicom","og_description":"Comunica su decisi\u00f3n de salir del grupo cuatro meses despu\u00e9s de entrar en McCann como responsable de estrategia.","og_url":"https:\/\/ipmark.com\/?p=241738","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2026-06-03T12:36:00+00:00","article_modified_time":"2026-06-03T14:37:44+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/jesus-fuertes-cso-de-mccann-espana-sale-de-omnicom.jpg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=241738#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=241738"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"Jes\u00fas Fuertes, CSO de McCann Espa\u00f1a, sale de Omnicom Advertising","datePublished":"2026-06-03T12:36:00+00:00","dateModified":"2026-06-03T14:37:44+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=241738"},"wordCount":295,"image":{"@id":"https:\/\/ipmark.com\/?p=241738#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/jesus-fuertes-cso-de-mccann-espana-sale-de-omnicom.jpg","keywords":["creatividad","nombramientos"],"articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=241738","url":"https:\/\/ipmark.com\/?p=241738","name":"Jes\u00fas Fuertes, CSO de McCann Espa\u00f1a, sale de Omnicom","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=241738#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=241738#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/jesus-fuertes-cso-de-mccann-espana-sale-de-omnicom.jpg","datePublished":"2026-06-03T12:36:00+00:00","dateModified":"2026-06-03T14:37:44+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"description":"Comunica su decisi\u00f3n de salir del grupo cuatro meses despu\u00e9s de entrar en McCann como responsable de estrategia.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=241738#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=241738"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=241738#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/jesus-fuertes-cso-de-mccann-espana-sale-de-omnicom.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/jesus-fuertes-cso-de-mccann-espana-sale-de-omnicom.jpg","width":1140,"height":635,"caption":"Jes\u00fas Fuertes, CSO de McCann Espa\u00f1a, sale de Omnicom Advertising"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=241738#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Jes\u00fas Fuertes, CSO de McCann Espa\u00f1a, sale de Omnicom Advertising"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/241738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241738"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/241738\/revisions"}],"predecessor-version":[{"id":241752,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/241738\/revisions\/241752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/241741"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}