{"id":241688,"date":"2026-06-03T12:08:50","date_gmt":"2026-06-03T10:08:50","guid":{"rendered":"https:\/\/ipmark.com\/?p=241688"},"modified":"2026-06-03T16:43:02","modified_gmt":"2026-06-03T14:43:02","slug":"nace-seccion-lo-normmal-impulsada-normmal","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=241688","title":{"rendered":"Nace la secci\u00f3n &#8216;Lo normmal&#8217;, impulsada por Normmal"},"content":{"rendered":"<p class=\"isSelectedEnd\"><strong>IPMARK estrena \u2018Lo normmal\u2019, un nuevo espacio editorial impulsado por <a href=\"https:\/\/normmal.com\/\">Normmal<\/a> que estar\u00e1 activo hasta finales de 2026 y que abordar\u00e1 c\u00f3mo la creatividad, el marketing y la comunicaci\u00f3n pueden contribuir a construir un mundo mejor.<\/strong><\/p>\n<p class=\"isSelectedEnd\">La secci\u00f3n nace bajo el lema <strong>\u201cF\u00f3rmulas para que la creatividad ayude a construir un mundo mejor\u201d<\/strong> y tiene como objetivo traducir el nuevo contexto de sostenibilidad al lenguaje del marketing, la empresa y la comunicaci\u00f3n. Lo har\u00e1 con una mirada pr\u00e1ctica, alejada del greenwashing y centrada en los retos que afectan a marcas, agencias, productoras, medios y departamentos de marketing.<\/p>\n<p class=\"isSelectedEnd\">La agencia fue fundada en 2014 en Londres por <strong>Alberto Fern\u00e1ndez<\/strong>, CEO y fundador de la compa\u00f1\u00eda. En sus inicios se defini\u00f3 como una consultora especializada en medios, bajo el nombre IM+C, pero en 2022 pas\u00f3 a denominarse <strong>Normmal<\/strong>, reforzando su posicionamiento como agencia de publicidad integrada, de comunicaci\u00f3n, medios y creatividad.<\/p>\n<p class=\"isSelectedEnd\">Desde entonces, la firma ha impulsado iniciativas como la <strong>Gu\u00eda Sostenible de la Publicidad<\/strong> y la <strong>Gu\u00eda Integral de Greenworking en Publicidad<\/strong>, concebidas para ayudar al sector a incorporar criterios responsables en su actividad diaria.<\/p>\n<p class=\"isSelectedEnd\"><strong>\u2018Lo normmal\u2019<\/strong> llega para acompa\u00f1ar tanto a las agencias como a los anunciantes en un momento en el que <strong>la sostenibilidad ha dejado de entenderse como un territorio voluntarista<\/strong> para convertirse en un marco de gesti\u00f3n. En esta direcci\u00f3n, la secci\u00f3n analizar\u00e1 c\u00f3mo las nuevas normativas europeas, los criterios ESG, la econom\u00eda circular, la huella de carbono, el Scope 3, el reporting no financiero o las certificaciones externas est\u00e1n transformando la manera de trabajar de la industria.<\/p>\n<p class=\"isSelectedEnd\">Con este enfoque, <strong>\u2018Lo normmal\u2019 quiere abrir una conversaci\u00f3n \u00fatil para el d\u00eda a d\u00eda profesional<\/strong> y defender\u00a0que la sostenibilidad no debe vivirse como un freno a la creatividad, sino como un nuevo marco para hacerla m\u00e1s inteligente. Las mejores ideas siempre han nacido de una restricci\u00f3n: un formato, un presupuesto, un plazo imposible o un briefing complejo. Ahora se suma un nuevo par\u00e1metro: hacerlo mejor para el negocio, para las personas y para el planeta.<\/p>\n<h4>Acceso a los primeros art\u00edculos de la secci\u00f3n<a href=\"https:\/\/ipmark.com\/categorias\/lo-normmal\/\"> &#8216;Lo normmal&#8217;<\/a>.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>La nueva secci\u00f3n tiene como objetivo traducir el nuevo contexto de sostenibilidad al lenguaje del marketing, la empresa y la comunicaci\u00f3n.<\/p>\n","protected":false},"author":10966,"featured_media":241695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6679],"tags":[2114,2227,6067],"class_list":["post-241688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lo-normmal","tag-creatividad","tag-marketing","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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