{"id":241340,"date":"2026-05-28T13:42:43","date_gmt":"2026-05-28T11:42:43","guid":{"rendered":"https:\/\/ipmark.com\/?p=241340"},"modified":"2026-05-28T16:52:54","modified_gmt":"2026-05-28T14:52:54","slug":"piedad-siegfried-exterior-plus-directora-general","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=241340","title":{"rendered":"Piedad Siegfried vuelve a Exterior Plus como directora general"},"content":{"rendered":"<p><strong>Exterior Plus ha anunciado la reincorporaci\u00f3n de Piedad Siegfried como directora general y m\u00e1xima responsable de la compa\u00f1\u00eda. La directiva regresa a la compa\u00f1\u00eda tras unos meses de ausencia por motivos personales.<\/strong><\/p>\n<p>Siegfried cuenta con m\u00e1s de 20 a\u00f1os de trayectoria en el sector de la publicidad exterior. Su carrera profesional ha estado vinculada a compa\u00f1\u00edas como<strong> JCDecaux, Clece OOH y Exterior Plus<\/strong>, donde ha desarrollado responsabilidades en \u00e1reas de marketing, innovaci\u00f3n, soluciones digitales y direcci\u00f3n comercial.<\/p>\n<p><strong>Su etapa en Exterior Plus comenz\u00f3 en marzo de 2018<\/strong> como directora de marketing. En febrero de 2019 asumi\u00f3 tambi\u00e9n la direcci\u00f3n comercial y, desde septiembre de ese mismo a\u00f1o, ha ejercido como directora comercial y de marketing de la compa\u00f1\u00eda, cargo desde el que ha trabajado de forma transversal con las distintas \u00e1reas de la empresa.<\/p>\n<p>Antes de incorporarse a Exterior Plus, fue directora comercial de <strong>Clece OOH<\/strong> entre enero de 2013 y marzo de 2018. Previamente, desarroll\u00f3 parte de su carrera en<strong> JCDecaux<\/strong>, donde permaneci\u00f3 cerca de ocho a\u00f1os. En esta compa\u00f1\u00eda fue <em>marketing manager<\/em> de Transportes entre abril de 2005 y septiembre de 2011 y, posteriormente, responsable de Nuevas Soluciones, Innovate, marketing espectacular y digital.<\/p>\n<p>Adem\u00e1s, desde junio de 2024, Siegfried preside la <strong>Secci\u00f3n de Exterior de La FEDE,<\/strong> Asociaci\u00f3n de Empresas de la Comunicaci\u00f3n, desde donde participa en el impulso del debate y la evoluci\u00f3n del medio exterior en Espa\u00f1a.<\/p>\n<p>\u201cVuelvo con much\u00edsima ilusi\u00f3n. Exterior Plus es una compa\u00f1\u00eda extraordinaria, con un equipo humano y un posicionamiento en el mercado que me llenan de orgullo. Esta nueva etapa es una oportunidad para seguir creciendo juntos y aportar a\u00fan m\u00e1s valor a nuestros clientes, agencias, instituciones y partners\u201d, ha declarado Piedad Siegfried.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La directiva asume el liderazgo de la compa\u00f1\u00eda tras unos meses de ausencia por motivos personales.<\/p>\n","protected":false},"author":30,"featured_media":241342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[323],"class_list":["post-241340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-exterior"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Piedad Siegfried vuelve a Exterior Plus como directora general<\/title>\n<meta name=\"description\" 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