{"id":241281,"date":"2026-05-27T13:40:12","date_gmt":"2026-05-27T11:40:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=241281"},"modified":"2026-05-27T17:11:14","modified_gmt":"2026-05-27T15:11:14","slug":"el-ritual-cancion-oreo-que-aspira-ser-hit-de-verano","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=241281","title":{"rendered":"\u2018El Ritual\u2019, la canci\u00f3n de Oreo que aspira a ser hit del verano"},"content":{"rendered":"<p><strong>La marca de galletas Oreo propiedad de Mondelez ha presentado la campa\u00f1a \u2018El Ritual\u2019 que cuenta como pieza principal una canci\u00f3n desarrollada junto a los artistas Juan Mag\u00e1n y Paula Koops y que explica el ritual de consumo de la conocida galleta.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Desarrollada por <strong>Publicis Espa\u00f1a<\/strong>, la campa\u00f1a parte de la idea de que en Espa\u00f1a las reglas rara vez se siguen al pie de la letra, puesto que se reinterpretan, evolucionan y terminan formando parte de la cultura popular.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De ah\u00ed surge la opci\u00f3n de convertir el conocido ritual de consumo de la Oreo &#8211; girar la galleta, saborear la crema y mojarla en leche- en una experiencia colectiva inspirada en la forma tan \u00fanica que tiene el p\u00fablico nacional de vivir la m\u00fasica, el entretenimiento y los h\u00e1bitos culturales compartidos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La canci\u00f3n \u2018El Ritual\u2019 fusiona el universo de Oreo con referencias reconocibles de la cultura popular espa\u00f1ola y de las canciones del verano, para convertir el ritual de consumo de la galleta en un momento de conexi\u00f3n y disfrute compartido.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEn Espa\u00f1a somos mucho de \u2018la mano arriba, cintura sola\u2019, \u2018un pasito pa\u2019lante Mar\u00eda\u2019 o el baile del gorila. Y ah\u00ed fue cuando dijimos: \u2018\u00a1Ojo! Que para contar el ritual de Oreo y que se te pegue, igual es el camino\u2026\u2019. Y el resto es campa\u00f1a\u201d, ha explicado <strong>\u00d3scar Mart\u00ednez<\/strong>, CCO de <strong>Publicis Espa\u00f1a<\/strong>.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/862UH9oBY8k?si=HYKe3p8fqunPTQJB\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">El lanzamiento de la campa\u00f1a tuvo lugar en el Estadio Ol\u00edmpico de La Cartuja durante un\u00a0 partido de LaLiga donde Juan Mag\u00e1n present\u00f3 el tema en directo ante miles de asistentes.\u00a0 La acci\u00f3n se completa con un videoclip desarrollado junto al equipo de Publicis\u00a0 Production, la productora The Good Company y el realizador Luis Levrato, trasladando\u00a0 el universo visual y energ\u00e9tico de la campa\u00f1a al formato audiovisual.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a, cuya planificaci\u00f3n de medios corre a cargo de<strong> Spark Foundry<\/strong>, cuenta con una estrategia de amplificaci\u00f3n dise\u00f1ada para extender la presencia del tema a distintos puntos de contacto y convertirlo en una propuesta relevante dentro del contexto de verano. Se basa, en concreto, en una estrategia de medios integral basada en medios pagados, propios y ganados, con el objetivo de ganar relevancia local y activar a la comunidad de fans de Oreo.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La canci\u00f3n ha sido desarrollada junto a los artistas Juan Mag\u00e1n y Paula Koops y explica el ritual de consumo de la popular galleta. <\/p>\n","protected":false},"author":29,"featured_media":241283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114,2226],"class_list":["post-241281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018El Ritual\u2019, la canci\u00f3n de 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