{"id":241278,"date":"2026-05-27T13:14:56","date_gmt":"2026-05-27T11:14:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=241278"},"modified":"2026-05-27T17:12:02","modified_gmt":"2026-05-27T15:12:02","slug":"fundacion-mapfre-y-atresmedia-lanzan-conversaciones-con-seniors","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=241278","title":{"rendered":"Fundaci\u00f3n Mapfre y Atresmedia lanzan \u2018Conversaciones con Seniors\u2019"},"content":{"rendered":"<p><strong>Fundaci\u00f3n Mapfre y Atresmedia presentan \u2018Conversaciones con Seniors\u2019, una iniciativa conjunta integrada en Conversar Mejor, el proyecto impulsado por Atresmedia para promover el di\u00e1logo social sobre la importancia de la conversaci\u00f3n en nuestras vidas y reflexionar sobre c\u00f3mo conversamos en un contexto social cada vez m\u00e1s complejo.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A trav\u00e9s de Conversar Mejor, Atresmedia impulsa acciones de investigaci\u00f3n y divulgaci\u00f3n junto a expertos y profesionales del Grupo con el objetivo de fomentar una conversaci\u00f3n m\u00e1s constructiva y contribuir a una mejor convivencia social.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fundaci\u00f3n Mapfre, que lleva m\u00e1s de 50 a\u00f1os trabajando para construir un futuro m\u00e1s humano a trav\u00e9s de proyectos centrados en las personas y el bienestar social, desarrolla adem\u00e1s una importante labor de investigaci\u00f3n y divulgaci\u00f3n sobre longevidad desde su Centro de Investigaci\u00f3n Ageingnomics. Desde este \u00e1mbito, analiza el impacto econ\u00f3mico y social de una poblaci\u00f3n cada vez m\u00e1s longeva y promueve una visi\u00f3n positiva del envejecimiento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por su parte, Atresmedia tiene activa desde octubre de 2022 la iniciativa Hablando en Plata, una campa\u00f1a centrada en sensibilizar sobre el edadismo y el papel de los seniors en la sociedad actual.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este marco nace \u2018Conversaciones con Seniors\u2019, una iniciativa orientada a generar una conversaci\u00f3n social en torno a la longevidad y al papel activo de las personas senior en la sociedad actual, poniendo el foco en cuestiones como el talento senior, el envejecimiento saludable y la lucha contra el edadismo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El proyecto, que se desarrollar\u00e1 en distintas fases a lo largo de este a\u00f1o, ha tenido como primera actividad el seminario Retos de la Nueva Longevidad, organizado por Fundaci\u00f3n Mapfre y donde Elvira Vega, su directora general, y Patricia P\u00e9rez, directora general corporativa de Atresmedia, han firmado dicho acuerdo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El mismo contempla la emisi\u00f3n de varios contenidos en las cadenas del grupo, Onda Cero, en Atresplayer y las redes sociales de Atresmedia. Entre ellos, entrevistas, conversaciones y piezas divulgativas con el objetivo de fomentar la conversaci\u00f3n y acercar estos contenidos a diferentes generaciones y audiencias, concluyen.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este proyecto busca promover una visi\u00f3n positiva de la longevidad y destacar el papel activo de las personas senior en la sociedad actual. <\/p>\n","protected":false},"author":29,"featured_media":241280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[34],"class_list":["post-241278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-medios-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fundaci\u00f3n Mapfre y Atresmedia lanzan \u2018Conversaciones con 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