{"id":241269,"date":"2026-05-27T10:57:14","date_gmt":"2026-05-27T08:57:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=241269"},"modified":"2026-05-27T17:01:42","modified_gmt":"2026-05-27T15:01:42","slug":"primark-lanza-su-primera-campana-de-publicidad-en-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=241269","title":{"rendered":"Primark lanza su primera campa\u00f1a de publicidad en Espa\u00f1a"},"content":{"rendered":"<p><strong>La firma de moda Primark ha lanzado su primera campa\u00f1a publicitaria en Espa\u00f1a. Se trata de \u2018The Get Away\u2019 (La gran escapada, en espa\u00f1ol) donde anuncia su nueva colecci\u00f3n de verano a trav\u00e9s de un spot que celebra un estilo veraniego sofisticado a precios asequibles.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a ha sido dise\u00f1ada por la agencia creativa VCCP y se ha presentado tambi\u00e9n en Reino Unido y Estados Unidos. La pieza principal de la misma es un spot de televisi\u00f3n que muestra a tres amigas durante una escapada de verano llena de adrenalina, al colarse en un exclusivo club privado y siendo perseguidas por la seguridad del mismo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como si estuvieran cometiendo un robo imposible de diamantes, atraviesan un laberinto de callejuelas perseguidas por el conserje del hotel. Finalmente, el empleado consigue alcanzarlas y, para sorpresa de las j\u00f3venes, en lugar de reprenderlas, simplemente les devuelve uno de los bolsos que hab\u00edan olvidado durante su huida.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/R-55xTwNBco?si=U85TJB1Ui9i0suUy\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCoincidiendo con nuestro 20 aniversario en Espa\u00f1a, quer\u00edamos crear una campa\u00f1a que reflejara fielmente la forma en que nuestros clientes viven el verano: abrazando la espontaneidad, los viajes, la expresi\u00f3n personal y el estilo, sin dejar de comprar de forma inteligente y disfrutar de una moda de calidad al mejor precio\u201d, comenta <strong>Bel\u00e9n Peralba<\/strong>, <em>senior marketing manager<\/em> de <strong>Primark Iberia<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desarrollada por el estudio global de creaci\u00f3n de contenidos de VCCP, Girl&amp;Bear, y distribuida en redes sociales por Social Chain y por One Publicis Primark para el resto de medios, la campa\u00f1a cuenta con creatividades para Televisi\u00f3n, CTV, Youtube, TikTok y publicidad exterior premium.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018La gran escapada\u2019 presenta la colecci\u00f3n de verano de la firma de moda. <\/p>\n","protected":false},"author":29,"featured_media":241271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2184,2114,2226],"class_list":["post-241269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-agencias","tag-creatividad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Primark lanza su primera campa\u00f1a de publicidad en Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"La firma de moda Primark ha lanzado su primera campa\u00f1a publicitaria en Espa\u00f1a. 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