{"id":241133,"date":"2026-05-25T12:23:27","date_gmt":"2026-05-25T10:23:27","guid":{"rendered":"https:\/\/ipmark.com\/?p=241133"},"modified":"2026-05-25T17:22:10","modified_gmt":"2026-05-25T15:22:10","slug":"star-wars-mupi-flotante-madrid-the-mandalorian-and-grogu","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=241133","title":{"rendered":"Star Wars lleva \u201cla fuerza\u201d a las calles de Madrid con el primer mupi flotante"},"content":{"rendered":"<p><strong>Star Wars ha llevado \u201cla fuerza\u201d a las calles de Madrid con una acci\u00f3n de publicidad exterior dise\u00f1ada para celebrar el estreno cinematogr\u00e1fico de The Mandalorian and Grogu. La campa\u00f1a, desarrollada junto a Havas Creative, transforma los tradicionales mupis urbanos en soportes flotantes que simulan estar suspendidos en el aire.<\/strong><\/p>\n<p>La acci\u00f3n se activ\u00f3 los d\u00edas 18 y 19 de mayo en<strong> diferentes enclaves emblem\u00e1ticos de la capital<\/strong>, como Cibeles, Alonso Mart\u00ednez, la calle Alcal\u00e1 y Fuencarral. En estos puntos, los mupis con el p\u00f3ster oficial de la pel\u00edcula aparecieron levitando en mitad de la calle, generando una experiencia inmersiva para los fans de la saga.<\/p>\n<figure id=\"attachment_241134\" aria-describedby=\"caption-attachment-241134\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-241134\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/The-Mandalorian-and-Grogu-disney-havas-2-1024x570.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/The-Mandalorian-and-Grogu-disney-havas-2-1024x570.jpg 1024w, https:\/\/ipmark.com\/wp-content\/uploads\/The-Mandalorian-and-Grogu-disney-havas-2-300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/The-Mandalorian-and-Grogu-disney-havas-2-768x428.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/The-Mandalorian-and-Grogu-disney-havas-2-100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/The-Mandalorian-and-Grogu-disney-havas-2-800x445.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/The-Mandalorian-and-Grogu-disney-havas-2-24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/The-Mandalorian-and-Grogu-disney-havas-2-36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/The-Mandalorian-and-Grogu-disney-havas-2-48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/The-Mandalorian-and-Grogu-disney-havas-2-600x334.jpg 600w, https:\/\/ipmark.com\/wp-content\/uploads\/The-Mandalorian-and-Grogu-disney-havas-2.jpg 1140w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-241134\" class=\"wp-caption-text\">Plaza Cibeles.<\/figcaption><\/figure>\n<p>El desarrollo t\u00e9cnico de la instalaci\u00f3n ha corrido a cargo de <strong>Andtonic<\/strong>, responsable de crear <strong>un sistema de levitaci\u00f3n magn\u00e9tica<\/strong> capaz de mantener suspendida una estructura de gran tama\u00f1o en condiciones reales de exterior. La propuesta ha supuesto un reto tanto t\u00e9cnico como creativo, al adaptar esta tecnolog\u00eda a soportes publicitarios instalados en espacios urbanos de alta circulaci\u00f3n.<\/p>\n<p>La campa\u00f1a coincide con el regreso del universo Star Wars a los cines despu\u00e9s de siete a\u00f1os, con el estreno de The Mandalorian and Grogu, que fue el pasaso 21 de mayo. Para acompa\u00f1ar este lanzamiento, la marca ha apostado por una acci\u00f3n de exterior que combina tecnolog\u00eda, entretenimiento y experiencia de marca.<\/p>\n<p><iframe loading=\"lazy\" title=\"Star Wars lleva \u201cla Fuerza\u201d a Madrid con el primer mupi flotante\" width=\"563\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/uhJB-cpYrPY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Walt Disney Company ha lanzado una campa\u00f1a de publicidad exterior para celebrar el estreno de The Mandalorian and Grogu, desarrollada por Havas Creative y con tecnolog\u00eda de levitaci\u00f3n magn\u00e9tica.<\/p>\n","protected":false},"author":30,"featured_media":241135,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114],"class_list":["post-241133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Star Wars lleva \u201cla Fuerza\u201d a Madrid con el primer mupi flotante<\/title>\n<meta name=\"description\" content=\"Star Wars celebra el estreno de The Mandalorian and Grogu con una campa\u00f1a de publicidad exterior en Madrid creada por Havas Creative, que transforma mupis en soportes flotantes mediante levitaci\u00f3n magn\u00e9tica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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