{"id":241068,"date":"2026-05-22T13:47:19","date_gmt":"2026-05-22T11:47:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=241068"},"modified":"2026-05-22T14:53:58","modified_gmt":"2026-05-22T12:53:58","slug":"ads-agents-integra-amazon-dps-espana-campanas-minutos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=241068","title":{"rendered":"Ads Agents se integra en Amazon DPS en Espa\u00f1a para lanzar campa\u00f1as en minutos"},"content":{"rendered":"<p data-start=\"389\" data-end=\"783\"><strong>Amazon Ads ampl\u00eda en Espa\u00f1a Ads Agent a Amazon DSP, una soluci\u00f3n basada en inteligencia artificial que automatiza procesos complejos de planificaci\u00f3n, creaci\u00f3n y optimizaci\u00f3n de campa\u00f1as publicitarias.<\/strong><\/p>\n<p data-start=\"389\" data-end=\"783\">La herramienta, que hasta ahora estaba disponible en Amazon Marketing Cloud, llega ahora a los usuarios self-service de Amazon DSP en Espa\u00f1a a trav\u00e9s de Campaign Manager y sin coste adicional. Con esta ampliaci\u00f3n,<strong> los anunciantes pueden transformar un plan de medios en campa\u00f1as listas para lanzar en cuesti\u00f3n de minutos.<\/strong><\/p>\n<p data-start=\"389\" data-end=\"783\">Ads Agent permite subir una hoja de c\u00e1lculo o seleccionar un plan desde Ads Planner para <strong>incorporar presupuestos, fechas, objetivos, inventario y segmentaci\u00f3n.<\/strong> A partir de esa informaci\u00f3n, genera estructuras de campa\u00f1a y grupos de anuncios para su revisi\u00f3n, edici\u00f3n y aprobaci\u00f3n antes de crear cualquier elemento definitivo.<\/p>\n<p data-start=\"1240\" data-end=\"1693\"><strong>La compa\u00f1\u00eda destaca que esta funcionalidad busca reducir el trabajo manual asociado a la configuraci\u00f3n de campa\u00f1as DSP<\/strong>, una tarea que tradicionalmente pod\u00eda requerir horas por proyecto al introducir presupuestos, fechas, par\u00e1metros de segmentaci\u00f3n o grupos de anuncios uno a uno. A trav\u00e9s de una interfaz conversacional en castellano, los anunciantes pueden definir objetivos en lenguaje natural y traducirlos en acciones concretas dentro de Amazon DSP.<\/p>\n<p data-start=\"1695\" data-end=\"2160\"><strong>Ads Agent tambi\u00e9n permite optimizar campa\u00f1as a escala.<\/strong> Procesos que antes pod\u00edan requerir entre 30 y 45 minutos por cambio, como exportar hojas de c\u00e1lculo o editar l\u00edneas de pedido de forma individual, pueden completarse ahora en menos de cinco minutos. <strong>El anunciante puede introducir instrucciones como \u201cpausar todas las l\u00edneas de pedido con un ROAS inferior a x2\u201d<\/strong> para que la herramienta identifique las campa\u00f1as afectadas y aplique los cambios una vez aprobados.<\/p>\n<p data-start=\"2162\" data-end=\"2497\"><strong>Otra de las funcionalidades destacadas es la segmentaci\u00f3n de campa\u00f1as.<\/strong> Ads Agent propone segmentos de audiencia y palabras clave relevantes en funci\u00f3n de la configuraci\u00f3n de la campa\u00f1a, permitiendo a los anunciantes revisar y personalizar las sugerencias, as\u00ed como visualizar en tiempo real las actualizaciones de previsi\u00f3n de alcance.<\/p>\n<p data-start=\"2499\" data-end=\"2738\">Seg\u00fan datos de Amazon Ads, en Estados Unidos, donde Ads Agent ya est\u00e1 disponible,<strong> el 65% de los anunciantes que han seguido sus recomendaciones han mejorado su tasa de entrega<\/strong>, con una reducci\u00f3n media del 18% en el CPM y del 16% en el CPA.<\/p>\n<p data-start=\"2740\" data-end=\"3120\">\u201cAntes de Ads Agent, configurar una campa\u00f1a en DSP significaba crear decenas de campa\u00f1as una por una, un proceso que pod\u00eda llevar horas. Ahora, el anunciante sube su plan de medios, Ads Agent construye toda la estructura y ellos solo revisan y aprueban. Horas de trabajo manual se convierten en minutos de conversaci\u00f3n\u201d, explica <strong>Iv\u00e1n Lozano<\/strong>, <em>head of sales<\/em> de <strong>Amazon Ads en Espa\u00f1a.<\/strong><\/p>\n<p data-start=\"3122\" data-end=\"3501\"><strong>Adem\u00e1s de su integraci\u00f3n en Amazon DSP<\/strong>, <strong>Ads Agent contin\u00faa disponible en Amazon Marketing Cloud,<\/strong> la tecnolog\u00eda de clean room de Amazon para anal\u00edtica y creaci\u00f3n de audiencias. En este entorno, la herramienta agiliza la generaci\u00f3n de consultas SQL, el an\u00e1lisis de insights y la orientaci\u00f3n sobre productos en castellano, facilitando decisiones de campa\u00f1a m\u00e1s r\u00e1pidas e informadas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con esta ampliaci\u00f3n, los anunciantes pueden transformar un plan de medios en campa\u00f1as listas para lanzar en cuesti\u00f3n de minutos.<\/p>\n","protected":false},"author":10966,"featured_media":241070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[6524,50],"class_list":["post-241068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-ia","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ads 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