{"id":241064,"date":"2026-05-22T12:49:23","date_gmt":"2026-05-22T10:49:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=241064"},"modified":"2026-05-22T12:49:23","modified_gmt":"2026-05-22T10:49:23","slug":"el-sol-2026-presenta-el-jurado-de-creatividad-transformadora","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=241064","title":{"rendered":"El Sol 2026 presenta el jurado de Creatividad Transformadora"},"content":{"rendered":"<p>El Sol, Festival Iberoamericano de la Comunicaci\u00f3n Publicitaria, ha dado a conocer <strong>el jurado de Creatividad Transformadora, la secci\u00f3n dedicada a premiar aquellas estrategias e ideas que entienden la creatividad como una herramienta para impulsar cambios sist\u00e9micos, conectar negocio y prop\u00f3sito, y generar impacto m\u00e1s all\u00e1 de la comunicaci\u00f3n convencional<\/strong>. La 40\u00aa edici\u00f3n del festival se celebrar\u00e1 los d\u00edas 28 y 29 de mayo de 2026 en M\u00e1laga.<\/p>\n<p>El jurado estar\u00e1 formado por siete profesionales del sector: <strong>Alicia Romero, directora de marketing global de San Miguel; Roberto Fara, <em>chief creative officer<\/em> de Ogilvy Espa\u00f1a; Diana Triana, <em>chief creative officer<\/em> de Dentsu Creative Colombia; F\u00e9lix del Valle, <em>chief creative officer<\/em> de MRM &amp; BBDO Espa\u00f1a; Bel\u00e9n Calzone, directora general creativa de DON by Havas Argentina; John Ra\u00fal Forero, presidente y <em>chief creative officer<\/em> de TBWA Colombia, y Germ\u00e1n Silva, director de El Sol y vicepresidente creativo de Jungle<\/strong>.<\/p>\n<p>\u201cLa creatividad y el esp\u00edritu <em>seeker<\/em> est\u00e1n en el ADN de San Miguel y en nuestra constante evoluci\u00f3n. Formar parte de esta secci\u00f3n dentro del festival es la oportunidad perfecta para impulsar las <strong>grandes ideas que se atreven a romper paradigmas y que demuestran que la comunicaci\u00f3n creativa es un motor para llevar las marcas y los proyectos m\u00e1s lejos, siempre que vaya alineada con la verdad de la marca<\/strong>\u201d, afirma Alicia Romero, directora de marketing global de San Miguel, patrocinador oficial de la 40\u00aa edici\u00f3n de El Sol.<\/p>\n<p>La categor\u00eda de Creatividad Transformadora se divide en dos apartados. Por un lado, <strong>Transformaci\u00f3n de modelo de negocio<\/strong>, que premiar\u00e1 estrategias e ideas creativas que, mediante la innovaci\u00f3n tecnol\u00f3gica o nuevas experiencias de cliente, impacten directamente en la estructura operativa de una compa\u00f1\u00eda. Por otro, <strong>Transformaci\u00f3n de la marca<\/strong>, centrada en el reposicionamiento y la cultura interna para fortalecer el prop\u00f3sito social y los resultados econ\u00f3micos de la organizaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La secci\u00f3n reconocer\u00e1 estrategias e ideas capaces de generar impacto positivo a largo plazo en los modelos de negocio, las marcas y su relaci\u00f3n con la sociedad.<\/p>\n","protected":false},"author":14,"featured_media":239410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[6590,2114],"class_list":["post-241064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-agencias-creativas","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Sol 2026 presenta el jurado de Creatividad Transformadora - 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