{"id":241055,"date":"2026-05-22T12:36:55","date_gmt":"2026-05-22T10:36:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=241055"},"modified":"2026-05-22T14:52:26","modified_gmt":"2026-05-22T12:52:26","slug":"wpp-media-capta-el-mayor-volumen-de-nuevo-negocio-en-el-primer-trimestre","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=241055","title":{"rendered":"WPP Media capta el mayor volumen de nuevo negocio en el primer trimestre"},"content":{"rendered":"<p><strong>WPP Media se ha convertido en el grupo que m\u00e1s nuevo negocio ha captado en el primer trimestre de 2026. Las adjudicaciones de Jaguar Land Rover y Est\u00e9e Lauder a nivel global, y de SC Johnson en Norteam\u00e9rica han dejado a la compa\u00f1\u00eda que dirige Cindy Rose 1.497 millones de d\u00f3lares en nuevas facturaciones de clientes.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan los datos compartidos por la consultora COMvergence, el grupo ha alcanzado un valor total de nuevo negocio (cuentas ganadas y cuentas retenidas, descontando las p\u00e9rdidas) de 1.988 millones. Le sigue <strong>Omnicom Media<\/strong>, con un total de 1.605 millones tras haber ganado 1.028 millones en nuevas cuentas. Y <strong>Publicis Groupe<\/strong>, con un montante de 529 millones, tras sumar 388 millones en nuevas adjudicaciones y descontando los 45 millones de negocio perdido.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Havas Media Network<\/strong> y <strong>Dentsu<\/strong> han cerrado el trimestre con saldos negativos de 57 y 83 millones de d\u00f3lares, respectivamente. WPP Media es tambi\u00e9n el grupo que m\u00e1s cuentas ha perdido en este periodo: un total de 819 millones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Olivier Gauthier<\/strong>, fundador y CEO de <strong>COMvergence<\/strong>, ha se\u00f1alado que <strong>el 25% de los 7.000 millones de d\u00f3lares revisados, equivalente a 1.800 millones, se ha adjudicado a soluciones a medida<\/strong> gestionadas directamente por WPP Media, Omnicom Media y Publicis Media. De esa cifra, WPP Media ha concentrado 1.200 millones de d\u00f3lares, Omnicom Media 520 millones y Publicis Media 80 millones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el an\u00e1lisis por redes, <strong>Wavemaker<\/strong> ha ocupado la primera posici\u00f3n con un valor total de nuevo negocio de 382 millones de d\u00f3lares. <strong>EssenceMediacom<\/strong> ha registrado 310 millones de d\u00f3lares, <strong>Hearts &amp; Science<\/strong> 272 millones, <strong>PHD<\/strong> 260 millones y <strong>UM<\/strong> 249 millones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En nuevo negocio neto, sin retenciones, la red de agencias independientes <strong>Local Planet<\/strong> ha quedado en primera posici\u00f3n con 146 millones de d\u00f3lares en facturaci\u00f3n incremental, impulsada principalmente por <strong>Pilot<\/strong>, agencia con sede en Alemania.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Durante el primer trimestre de 2026, COMvergence ha evaluado 600 movimientos y retenciones de cuentas de medios en 49 pa\u00edses, correspondientes a 390 anunciantes. El volumen total analizado ha sido de<strong> 7.000 millones de d\u00f3lares, un 6% m\u00e1s<\/strong> que en el mismo periodo de 2025. Estados Unidos ha concentrado el 33% de la inversi\u00f3n revisada y China el 23%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>La tasa global de retenci\u00f3n ha sido del 38%<\/strong>. Entre los grandes grupos, Publicis Media ha registrado la tasa de retenci\u00f3n m\u00e1s elevada tras procesos competitivos, seguida de Omnicom Media, con un 70%, y WPP Media, con un 62%. Las agencias independientes han captado 1.400 millones de d\u00f3lares, el 20% del total revisado. Aproximadamente un tercio de ese volumen se atribuye a Horizon Media, con adjudicaciones como Discover y WeightWatchers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El grupo que dirige Cindy Rose logra atraer 1.497 millones de d\u00f3lares de nuevos clientes, pero tambi\u00e9n es el grupo que m\u00e1s pierde, un total de 819 millones. <\/p>\n","protected":false},"author":29,"featured_media":241063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[175,2226],"class_list":["post-241055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-inversion-publicitaria","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WPP Media capta el mayor nuevo negocio en el primer trimestre<\/title>\n<meta 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