{"id":241030,"date":"2026-05-22T11:13:41","date_gmt":"2026-05-22T09:13:41","guid":{"rendered":"https:\/\/ipmark.com\/?p=241030"},"modified":"2026-05-22T14:54:56","modified_gmt":"2026-05-22T12:54:56","slug":"el-consumo-digital-espana-crece-13-2026","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=241030","title":{"rendered":"El consumo digital en Espa\u00f1a crece un 13% en 2026"},"content":{"rendered":"<p data-start=\"322\" data-end=\"724\"><strong>El consumo digital en Espa\u00f1a contin\u00faa al alza. En abril de 2026, los espa\u00f1oles dedicaron una media de 3 horas y 14 minutos diarios a Internet por habitante, lo que supone un incremento del 13% respecto al mismo mes del a\u00f1o anterior, seg\u00fan el informe mensual de consumo y audiencia digital elaborado por Barlovento Comunicaci\u00f3n a partir de datos de GfK DAM.<\/strong><\/p>\n<p data-start=\"726\" data-end=\"1130\">El estudio sit\u00faa el alcance de Internet en el <strong data-start=\"772\" data-end=\"827\">86,5% de la poblaci\u00f3n espa\u00f1ola mayor de cuatro a\u00f1os<\/strong>, con un total de 41,16 millones de usuarios \u00fanicos mensuales, un 2% m\u00e1s que en abril de 2025. Adem\u00e1s, la audiencia media diaria alcanz\u00f3 los 38,5 millones de personas, lo que significa que ocho de cada diez espa\u00f1oles se conectan a Internet cada d\u00eda.<\/p>\n<p data-start=\"1132\" data-end=\"1558\">El informe tambi\u00e9n refleja un notable aumento del tiempo de uso. Cada internauta dedic\u00f3 de media <strong data-start=\"1229\" data-end=\"1252\">224 minutos diarios<\/strong> a navegar por Internet, es decir, <strong data-start=\"1287\" data-end=\"1321\">24 minutos m\u00e1s que hace un a\u00f1o<\/strong>, lo que representa una subida del <strong data-start=\"1356\" data-end=\"1363\">12%<\/strong>. Si el dato se calcula sobre el conjunto de la poblaci\u00f3n, el consumo se sit\u00faa en <strong data-start=\"1445\" data-end=\"1482\">194 minutos diarios por habitante<\/strong>, 22 minutos m\u00e1s que en abril de 2025.<\/p>\n<p data-start=\"1560\" data-end=\"1993\">Por edades, los j\u00f3venes de <strong data-start=\"1587\" data-end=\"1603\">16 a 24 a\u00f1os<\/strong> son el grupo que m\u00e1s tiempo pasa conectado, con <strong data-start=\"1652\" data-end=\"1689\">253 minutos diarios por habitante<\/strong>. Les siguen las personas de <strong data-start=\"1718\" data-end=\"1734\">35 a 44 a\u00f1os<\/strong>, con <strong data-start=\"1740\" data-end=\"1762\">239 minutos al d\u00eda<\/strong>. El mayor crecimiento en usuarios \u00fanicos se registra, sin embargo, entre los mayores de <strong data-start=\"1851\" data-end=\"1862\">65 a\u00f1os<\/strong>, que alcanzan los <strong data-start=\"1881\" data-end=\"1919\">6,6 millones de usuarios mensuales<\/strong>, un <strong data-start=\"1924\" data-end=\"1934\">8% m\u00e1s<\/strong> que el a\u00f1o anterior.<\/p>\n<p data-start=\"1995\" data-end=\"2383\">El m\u00f3vil mantiene su posici\u00f3n como dispositivo clave para el acceso digital. En abril, <strong data-start=\"2082\" data-end=\"2111\">39,8 millones de personas<\/strong> navegaron desde dispositivos m\u00f3viles, frente a los <strong data-start=\"2163\" data-end=\"2180\">25,6 millones<\/strong> que lo hicieron desde ordenador. En t\u00e9rminos diarios, el m\u00f3vil reuni\u00f3 <strong data-start=\"2251\" data-end=\"2287\">37,2 millones de usuarios \u00fanicos<\/strong>, mientras que el ordenador alcanz\u00f3 los <strong data-start=\"2327\" data-end=\"2344\">13,6 millones<\/strong>.<\/p>\n<p data-start=\"2385\" data-end=\"2965\">En el ranking de sitios digitales, <strong data-start=\"2420\" data-end=\"2430\">Google<\/strong> encabeza la clasificaci\u00f3n por usuarios \u00fanicos mensuales, con <strong data-start=\"2492\" data-end=\"2509\">40,9 millones<\/strong>, seguido de <strong data-start=\"2522\" data-end=\"2533\">YouTube<\/strong>, con <strong data-start=\"2539\" data-end=\"2556\">37,5 millones<\/strong>, y <strong data-start=\"2560\" data-end=\"2572\">WhatsApp<\/strong>, con <strong data-start=\"2578\" data-end=\"2595\">37,1 millones<\/strong>. Por audiencia media diaria, Google vuelve a liderar con <strong data-start=\"2653\" data-end=\"2680\">36 millones de usuarios<\/strong>, seguido de WhatsApp, con <strong data-start=\"2707\" data-end=\"2724\">32,7 millones<\/strong>, e Instagram, con <strong data-start=\"2743\" data-end=\"2760\">22,7 millones<\/strong>. En tiempo de uso diario por usuario, WhatsApp ocupa la primera posici\u00f3n con <strong data-start=\"2838\" data-end=\"2852\">29 minutos<\/strong>, por delante de YouTube, con <strong data-start=\"2882\" data-end=\"2896\">26 minutos<\/strong>, y Google, con <strong data-start=\"2912\" data-end=\"2926\">23 minutos<\/strong>.<\/p>\n<p data-start=\"2967\" data-end=\"3300\">Entre los sectores analizados, el de <strong data-start=\"3004\" data-end=\"3018\">medios VOD<\/strong> es el que presenta mayor volumen de audiencia, con <strong data-start=\"3070\" data-end=\"3116\">38,8 millones de usuarios \u00fanicos mensuales<\/strong> y <strong data-start=\"3119\" data-end=\"3156\">24,3 millones de usuarios diarios<\/strong>. Dentro de esta categor\u00eda, YouTube, Spotify y Netflix ocupan los primeros puestos por n\u00famero de usuarios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el ranking de sitios digitales, Google encabeza la clasificaci\u00f3n por usuarios \u00fanicos mensuales, con 40,9 millones, seguido de YouTube, con 37,5 millones.<\/p>\n","protected":false},"author":10966,"featured_media":112174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[148,194],"class_list":["post-241030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-social-media","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El consumo digital en Espa\u00f1a crece un 13% en 2026<\/title>\n<meta name=\"description\" content=\"En 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