{"id":240998,"date":"2026-05-18T16:10:54","date_gmt":"2026-05-18T14:10:54","guid":{"rendered":"https:\/\/ipmark.com\/?p=240998"},"modified":"2026-05-21T16:25:01","modified_gmt":"2026-05-21T14:25:01","slug":"loreal-paris-lleva-glamour-cannes-madrid-pop-up-experiencial","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=240998","title":{"rendered":"L\u2019Or\u00e9al Paris lleva el glamour de Cannes a Madrid con una pop up experiencial en Plaza de Callao"},"content":{"rendered":"

Madrid acoger\u00e1 del 22 al 24 de mayo una pop up experiencial de L\u2019Or\u00e9al Paris inspirada en el Festival de Cannes, uno de los eventos cinematogr\u00e1ficos m\u00e1s emblem\u00e1ticos del mundo. El espacio, situado en Plaza de Callao, estar\u00e1 abierto al p\u00fablico y permitir\u00e1 a los asistentes sumergirse en el universo de la alfombra roja, coincidiendo con la celebraci\u00f3n del certamen franc\u00e9s, del que la firma vuelve a ser patrocinador oficial de maquillaje en 2026.<\/strong><\/p>\n

Durante tres d\u00edas, la marca trasladar\u00e1 a la capital el esp\u00edritu de Cannes a trav\u00e9s de una experiencia dise\u00f1ada para recrear el glamour, la belleza y la sofisticaci\u00f3n asociados al festival. Los visitantes podr\u00e1n disfrutar de zonas de retoque de maquillaje, un photocall y distintas activaciones<\/strong> pensadas para vivir la emoci\u00f3n de sentirse estrella por un d\u00eda.<\/p>\n

Adem\u00e1s, de la mano de Druni<\/strong>, los asistentes tendr\u00e1n la posibilidad de adquirir los looks completos inspirados en algunas de las portavoces internacionales de L\u2019Or\u00e9al Paris<\/strong> presentes en Cannes, entre ellas Eva Longoria, Ariana Greenblatt y Simone Ashley<\/strong>. La pop up tambi\u00e9n ofrecer\u00e1 regalos exclusivos y diferentes sorpresas<\/strong> para quienes se acerquen al espacio durante el fin de semana.<\/p>\n

El horario de apertura ser\u00e1 el viernes, de 16:00 a 21:30 horas<\/strong>; el s\u00e1bado, de 10:30 a 21:30 horas<\/strong>; y el domingo, de 10:30 a 21:00 horas<\/strong>.<\/p>\n

L\u2019Or\u00e9al Paris y Cannes, una alianza vinculada al cine\u00a0<\/strong><\/span><\/h2>\n

La iniciativa se enmarca en la presencia de L\u2019Or\u00e9al Paris en el Festival de Cannes<\/strong>, donde este a\u00f1o la marca re\u00fane, del 12 al 23 de mayo<\/strong>, a un destacado elenco de portavoces internacionales para celebrar la belleza, el cine y el empoderamiento femenino.<\/p>\n

Entre los invitados de esta edici\u00f3n destaca el reci\u00e9n nombrado portavoz global Charles Leclerc<\/strong>, junto a algunas de las embajadoras internacionales m\u00e1s reconocidas de la firma.<\/p>\n

Asimismo, L\u2019Or\u00e9al Paris celebra la sexta edici\u00f3n del premio L\u2019Or\u00e9al Paris Lights on Women\u2019s Worth<\/strong>, una iniciativa creada para dar visibilidad al talento femenino y contribuir a reducir la desigualdad de g\u00e9nero en la industria cinematogr\u00e1fica. El galard\u00f3n reconoce a una prometedora directora de cortometrajes seleccionada entre las participantes de la Competici\u00f3n de Cortometrajes<\/strong> y la selecci\u00f3n de La Cinef<\/strong> del Festival de Cannes.<\/p>\n

La actriz y embajadora de la marca Gillian Anderson<\/strong> ser\u00e1 la encargada de anunciar a la ganadora de esta edici\u00f3n durante la ceremonia que tendr\u00e1 lugar el 22 de mayo<\/strong> en la cena Cin\u00e9ma de Demain<\/strong>, dedicada al talento emergente.<\/p>\n","protected":false},"excerpt":{"rendered":"

La marca abrir\u00e1 al p\u00fablico un espacio inmersivo del 22 al 24 de mayo para acercar el universo de la alfombra roja a consumidores y amantes de la belleza.<\/p>\n","protected":false},"author":10966,"featured_media":241003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2398],"class_list":["post-240998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-eventos"],"acf":[],"yoast_head":"\nL\u2019Or\u00e9al Paris lleva el glamour de Cannes a Madrid con una pop up experiencial<\/title>\n<meta name=\"description\" content=\"La marca abrir\u00e1 un espacio inmersivo del 22 al 24 de mayo para acercar el universo de la alfombra roja a consumidores y amantes de la belleza.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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