{"id":240829,"date":"2026-05-20T12:51:25","date_gmt":"2026-05-20T10:51:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=240829"},"modified":"2026-05-20T17:00:02","modified_gmt":"2026-05-20T15:00:02","slug":"laia-soler-directora-healthcare-gfk-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=240829","title":{"rendered":"Laia Soler, nueva directora de Healthcare de GfK Espa\u00f1a"},"content":{"rendered":"<p><strong>GfK Espa\u00f1a ha anunciado cambios en la direcci\u00f3n de su divisi\u00f3n de Healthcare. Laia Soler asumir\u00e1 la direcci\u00f3n del \u00e1rea en sustituci\u00f3n de Sara Anda, quien se jubilar\u00e1 este verano tras liderar la divisi\u00f3n durante los \u00faltimos a\u00f1os y contribuir a su desarrollo y consolidaci\u00f3n.\u00a0<\/strong><\/p>\n<p>El nombramiento forma parte de un proceso de transici\u00f3n planificada con el que la consultora de investigaci\u00f3n de mercados busca garantizar la continuidad operativa y mantener los est\u00e1ndares de calidad, rigor y orientaci\u00f3n al cliente que caracterizan a la compa\u00f1\u00eda.<\/p>\n<p>Soler cuenta con m\u00e1s de 20 a\u00f1os de experiencia en investigaci\u00f3n cualitativa <strong>especializada en el sector farmac\u00e9utico<\/strong>. Dentro de GfK Espa\u00f1a, compa\u00f1\u00eda a la que se incorpor\u00f3 en 2015, ha liderado durante m\u00e1s de una d\u00e9cada el \u00e1rea de estudios cualitativos de Healthcare, acompa\u00f1ando a farmac\u00e9uticas y organizaciones sanitarias en la toma de decisiones estrat\u00e9gicas.<\/p>\n<p>Licenciada en Psicolog\u00eda por la Universitat Ramon Llull y con un posgrado en Marketing Digital e Inbound Marketing por Inesdi, la nueva directora de Healthcare destaca por su capacidad para trasladar la complejidad del entorno sanitario a conclusiones accionables, as\u00ed como por su experiencia en la construcci\u00f3n de relaciones de confianza con clientes y equipos.<\/p>\n<h3><strong>David P\u00e9rez liderar\u00e1 el \u00e1rea cuantitativa<\/strong><\/h3>\n<p>Junto al nombramiento de Laia Soler, <strong>David P\u00e9rez<\/strong> asumir\u00e1 la responsabilidad del \u00e1rea cuantitativa de Healthcare. P\u00e9rez cuenta con m\u00e1s de dos d\u00e9cadas de experiencia en<strong> investigaci\u00f3n cuantitativa<\/strong>, ocho de ellas en GfK Espa\u00f1a, donde ha participado en el desarrollo de proyectos estrat\u00e9gicos para la divisi\u00f3n.<\/p>\n<p>Diplomado en Ciencias Empresariales por la Universidad de Valladolid y licenciado en Marketing por la E.S.U.M.A., P\u00e9rez es tambi\u00e9n experto en anal\u00edtica y medici\u00f3n digital. Su trayectoria se ha centrado en la gesti\u00f3n de marca, el conocimiento del consumidor y la orientaci\u00f3n al cliente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La directiva sustituye a Sara Anda, que se jubilar\u00e1 este verano, mientras David P\u00e9rez asume la responsabilidad del \u00e1rea cuantitativa de la divisi\u00f3n.<\/p>\n","protected":false},"author":30,"featured_media":240832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[398],"class_list":["post-240829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-investigacion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Laia Soler, nueva directora de Healthcare de GfK Espa\u00f1a - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"GfK Espa\u00f1a nombra a Laia Soler nueva directora de Healthcare, en sustituci\u00f3n de Sara Anda, y designa a David P\u00e9rez responsable del \u00e1rea cuantitativa de la divisi\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=240829\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Laia Soler, nueva directora de Healthcare de GfK Espa\u00f1a - 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