{"id":240803,"date":"2026-05-20T11:08:55","date_gmt":"2026-05-20T09:08:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=240803"},"modified":"2026-05-20T16:55:16","modified_gmt":"2026-05-20T14:55:16","slug":"platano-canarias-campana-pegatina-dentsu-creative","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=240803","title":{"rendered":"Pl\u00e1tano de Canarias convierte su ic\u00f3nica pegatina en s\u00edmbolo de autenticidad"},"content":{"rendered":"<p><strong>Pl\u00e1tano de Canarias recurre a uno de sus elementos m\u00e1s reconocibles, la pegatina que acompa\u00f1a a cada pieza de fruta, para reivindicar aquello que hace \u00fanico al producto y conectar con los consumidores desde la autenticidad.<\/strong><\/p>\n<p>Bajo el mensaje<strong> \u201cCuando eres \u00fanico, eres como un Pl\u00e1tano de Canarias\u201d<\/strong>, la marca colectiva de los productores de pl\u00e1tano busca establecer un v\u00ednculo emocional entre esta fruta nacional y la poblaci\u00f3n espa\u00f1ola. La campa\u00f1a parte de la idea de que la pegatina no solo identifica la procedencia del producto, sino que tambi\u00e9n representa una serie de valores y caracter\u00edsticas asociadas a Pl\u00e1tano de Canarias.<\/p>\n<p>Con un tono de humor, el spot principal muestra a un padre que luce sin reparos la pegatina de Pl\u00e1tano de Canarias en la cara, despu\u00e9s de que su hija se la haya colocado esa misma ma\u00f1ana como reconocimiento por ser tan \u00fanico como esta fruta. En otra pieza, pensada para entornos digitales, una adolescente pega la etiqueta a su novio por estar<strong> \u201ctan bueno como un Pl\u00e1tano de Canarias\u201d.<\/strong><\/p>\n<p>La campa\u00f1a ha sido creada por <strong>Dentsu Creative<\/strong>, del grupo dentsu, y producida por <strong>Garage Films<\/strong>. <strong>Se trata del primer trabajo desarrollado por la agencia creativa para Pl\u00e1tano de Canarias<\/strong> en el marco del programa PROPER DIET 2 \u2013 \u201cCome Fruta Europea\u201d, impulsado por la Asociaci\u00f3n de Organizaciones de Productores de Pl\u00e1tanos de Canarias, ASPROCAN, \u00f3rgano que gestiona Pl\u00e1tano de Canarias IGP.<\/p>\n<p><iframe loading=\"lazy\" title=\"Pl\u00e1tano de Canarias - Cuando eres \u00fanico, eres como un Pl\u00e1tano de Canarias\u201d\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/snE1heWkLaA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>El programa cuenta tambi\u00e9n con <strong>AGR Food Marketing<\/strong> como \u00f3rgano de ejecuci\u00f3n y se desarrollar\u00e1 durante tres a\u00f1os mediante acciones promocionales e informativas en diferentes medios.<\/p>\n<h3>M\u00e1s consumo de fruta<\/h3>\n<p>El objetivo de la iniciativa es <strong>fomentar el consumo de frutas frescas cultivadas en Europa<\/strong> y contribuir a una mejora en la dieta de los espa\u00f1oles. En este contexto, Pl\u00e1tano de Canarias IGP se presenta como un ejemplo emblem\u00e1tico de fruta europea, bajo el concepto \u201cEl Sabor de lo Nuestro\u201d, poniendo en valor sus beneficios para la salud, as\u00ed como su calidad y sostenibilidad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dentsu Creative crea la nueva campa\u00f1a de Pl\u00e1tano de Canarias que busca fomentar el consumo de frutas frescas cultivadas en Europa.<\/p>\n","protected":false},"author":30,"featured_media":240809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-240803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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