{"id":240754,"date":"2026-05-19T14:32:49","date_gmt":"2026-05-19T12:32:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=240754"},"modified":"2026-05-19T17:16:07","modified_gmt":"2026-05-19T15:16:07","slug":"pedro-campillos-nuevo-paid-media-specialist-de-innocean-spain","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=240754","title":{"rendered":"Pedro Campillos, nuevo \u2018paid media specialist\u2019 de Innocean Spain"},"content":{"rendered":"<p><strong>La agencia de marketing y comunicaci\u00f3n Innocean Spain ha anunciado la llegada de Pedro Campillos como nuevo paid media specialist con la que refuerza su divisi\u00f3n digital.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha informado la compa\u00f1\u00eda, Campillos cuenta con m\u00e1s de seis a\u00f1os de experiencia en el ecosistema digital de paid media y su perfil combina especializaci\u00f3n t\u00e9cnica en publicidad de motores de b\u00fasqueda con visi\u00f3n de negocio.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Su incorporaci\u00f3n aporta a la agencia un dominio avanzado de herramientas cr\u00edticas como Search Ads 360, Google Ads y Google Merchant Center, as\u00ed como una capacidad probada en el uso de datos (Google Analytics 4 y Power BI) para la toma de decisiones estrat\u00e9gicas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha explicado <strong>Nines Alcalde<\/strong>, directora de<strong> Innocean Spain<\/strong>, la incorporaci\u00f3n de Campillos responde a la filosof\u00eda de la compa\u00f1\u00eda de ofrecer un servicio basado en la excelencia operativa y la innovaci\u00f3n. \u201cSu capacidad para alinear las estrategias de paid media con los objetivos financieros del cliente ser\u00e1 clave para seguir escalando los resultados de nuestras marcas\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cMi objetivo es aportar una capa de sofisticaci\u00f3n t\u00e9cnica y estrat\u00e9gica que nos permita eliminar ineficiencias presupuestarias y maximizar el retorno de la inversi\u00f3n mediante estructuras de campa\u00f1a granulares y automatizaci\u00f3n avanzada\u201d, ha declarado por su parte <strong>Pedro Campillos.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Antes de Innocean, el nuevo paid media specialist de Innocean ocup\u00f3 roles de responsabilidad en grupos como Dentsu, Havas y Publicis, realizando labores para marcas como El Corte Ingl\u00e9s, Banco Santander e Ikea.\u00a0 M\u00e1s recientemente, en su etapa en el sector retail (AWWG), lider\u00f3 operaciones multi-mercado en EMEA y EEUU para firmas como Pepe Jeans y Hackett London, donde destac\u00f3 por su gesti\u00f3n de inversiones basadas en NMV (Net Merchandise Value) y la optimizaci\u00f3n de m\u00e1rgenes de producto.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Su incorporaci\u00f3n aporta a la agencia un dominio avanzado de herramientas como Search Ads 360, Google Ads y Google Merchant Center, informan. <\/p>\n","protected":false},"author":29,"featured_media":240756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[76,6526],"class_list":["post-240754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-marketing-digital","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pedro Campillos, nuevo \u2018paid media specialist\u2019 de Innocean Spain<\/title>\n<meta name=\"description\" content=\"Su incorporaci\u00f3n aporta a la agencia un dominio avanzado de herramientas como Search Ads 360, Google Ads y Google Merchant Center\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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