{"id":240746,"date":"2026-05-19T13:59:33","date_gmt":"2026-05-19T11:59:33","guid":{"rendered":"https:\/\/ipmark.com\/?p=240746"},"modified":"2026-05-19T17:10:30","modified_gmt":"2026-05-19T15:10:30","slug":"lenovo-ficha-a-david-beckham-para-su-campana-global","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=240746","title":{"rendered":"Lenovo ficha a David Beckham para su campa\u00f1a global\u00a0"},"content":{"rendered":"<p data-start=\"964\" data-end=\"1239\"><strong>Lenovo ha lanzado \u2018Maximum David\u2019, una nueva campa\u00f1a global protagonizada por David Beckham con la que la compa\u00f1\u00eda busca reforzar su posicionamiento en inteligencia artificial y mostrar el papel de esta tecnolog\u00eda en la creatividad, el rendimiento y la productividad.<\/strong><\/p>\n<p data-start=\"1241\" data-end=\"1530\">La acci\u00f3n combina la cartera integral de IA de Lenovo, desde dispositivos hasta soluciones y servicios, con la figura de Beckham, cuya trayectoria ha trascendido el terreno de juego para consolidarse como copropietario del <strong data-start=\"1464\" data-end=\"1482\">Inter Miami CF<\/strong>, emprendedor, inversor e icono cultural global.<\/p>\n<p data-start=\"1532\" data-end=\"1968\">La campa\u00f1a se pone en marcha un mes antes del inicio del <strong data-start=\"1589\" data-end=\"1631\">Mundial de F\u00fatbol FIFA World Cup 2026<\/strong>, del que Lenovo es partner oficial de tecnolog\u00eda, al igual que del <strong data-start=\"1703\" data-end=\"1762\">Mundial de F\u00fatbol femenino FIFA Women\u2019s World Cup 2027<\/strong>. La compa\u00f1\u00eda est\u00e1 desarrollando tecnolog\u00eda impulsada por IA para mejorar las operaciones, las experiencias de los aficionados y la informaci\u00f3n sobre el rendimiento de equipos y jugadores.<\/p>\n<p data-start=\"2230\" data-end=\"2622\">\u2018Maximum David\u2019 se desplegar\u00e1 a nivel global a trav\u00e9s de v\u00eddeo, medios digitales, redes sociales, acciones comerciales, experiencias y activaciones en eventos.<\/p>\n<p data-start=\"2230\" data-end=\"2622\">Adem\u00e1s, los aficionados que acudan a citas del Mundial de F\u00fatbol FIFA World Cup 2026 podr\u00e1n participar en activaciones seleccionadas por Lenovo, incluidas experiencias impulsadas por IA con David Beckham en Estados Unidos y M\u00e9xico.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DYSy4OgFWBV\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DYSy4OgFWBV\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida por Lenovo (@lenovo)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La tecnol\u00f3gica lanza \u2018Maximum David\u2019, una acci\u00f3n internacional que conecta su cartera de soluciones de IA con la figura del exfutbolista.<\/p>\n","protected":false},"author":30,"featured_media":240750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114],"class_list":["post-240746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lenovo ficha a David Beckham para su campa\u00f1a global\u00a0 - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=240746\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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