{"id":240701,"date":"2026-05-18T13:07:27","date_gmt":"2026-05-18T11:07:27","guid":{"rendered":"https:\/\/ipmark.com\/?p=240701"},"modified":"2026-05-18T16:25:21","modified_gmt":"2026-05-18T14:25:21","slug":"marc-jacobs-deja-de-ser-propiedad-del-grupo-lvmh","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=240701","title":{"rendered":"Marc Jacobs deja de ser propiedad del grupo LVMH"},"content":{"rendered":"<p><strong>LVMH ha vendido Marc Jacobs tras casi tres d\u00e9cadas vinculada al grupo. WHP Global ha sido la compa\u00f1\u00eda que la ha adquirido, aunque ambas firmas no han informado de los t\u00e9rminos econ\u00f3micos de la operaci\u00f3n.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La salida de LVMH no supondr\u00e1 un cambio en la direcci\u00f3n creativa de Marc Jacobs. El dise\u00f1ador continuar\u00e1 como fundador y director creativo para asegurar \u201cla continuidad de la visi\u00f3n de la marca, las colecciones de las pasarelas y los desfiles\u201d, seg\u00fan el anuncio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como parte del acuerdo, el grupo de moda G-III se asociar\u00e1 con WHP Global en la propiedad de Marc Jacobs. <strong>G-III adquirir\u00e1 y operar\u00e1 los negocios DTC y wholesale de la marca<\/strong>, mientras que <strong>WHP Global supervisar\u00e1 las licencias.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fundada en 2019, WHP Global es una firma de gesti\u00f3n de marcas con un portfolio que incluye Toys R Us, Lands\u2019 End, Babies R Us, Express, Rag &amp; Bone y Vera Wang. Con la incorporaci\u00f3n de Marc Jacobs, la compa\u00f1\u00eda prev\u00e9 superar los 9.500 millones de d\u00f3lares en ventas retail globales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Yehuda Shmidman<\/strong>, fundador, presidente y CEO de <strong>WHP Global<\/strong>, ha se\u00f1alado que la adquisici\u00f3n de Marc Jacobs a LVMH \u201cmarca un momento crucial\u201d para la compa\u00f1\u00eda. \u201cJunto con Marc Jacobs, G-III y el equipo, estamos deseando expandir el alcance global de la marca y construir su legado para los pr\u00f3ximos a\u00f1os\u201d, ha a\u00f1adido.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LVMH adquiri\u00f3 una participaci\u00f3n mayoritaria de Marc Jacobs en 1997. Ese mismo a\u00f1o, la compa\u00f1\u00eda abri\u00f3 su primera tienda en el distrito Soho de Nueva York.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca de moda se incorpora al portfolio del grupo de gesti\u00f3n de marcas WHP Global, entre las que se encuentran Toys R Us y Vera Wang. <\/p>\n","protected":false},"author":29,"featured_media":240705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2225],"class_list":["post-240701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marc Jacobs deja de ser propiedad del grupo LVMH - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=240701\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marc Jacobs deja de ser propiedad del grupo LVMH - 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