{"id":240693,"date":"2026-05-18T13:05:05","date_gmt":"2026-05-18T11:05:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=240693"},"modified":"2026-05-18T16:25:32","modified_gmt":"2026-05-18T14:25:32","slug":"adform-publicidad-agentica-capacidades-de-ia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=240693","title":{"rendered":"Adform refuerza su apuesta por la publicidad ag\u00e9ntica con nuevas capacidades de IA"},"content":{"rendered":"<p><strong>Adform ha anunciado una nueva evoluci\u00f3n de su plataforma publicitaria integrada con la apertura de su infraestructura full-stack a la publicidad ag\u00e9ntica. La compa\u00f1\u00eda permitir\u00e1 a sus clientes conectarse directamente a Adform FLOW, incluyendo su DSP, Ad Server, DMP e ID Fusion, a trav\u00e9s de las herramientas de inteligencia artificial que elijan.<\/strong><\/p>\n<p>Con m\u00e1s de 800 prestaciones ag\u00e9nticas integradas en una \u00fanica plataforma, Adform busca ofrecer a anunciantes y agencias mayor flexibilidad, control y capacidad de automatizaci\u00f3n dentro del ecosistema program\u00e1tico.<\/p>\n<p>Las nuevas funcionalidades permitir\u00e1n a los usuarios interactuar con <strong>Adform FLOW<\/strong> mediante herramientas externas como <strong>Claude, ChatGPT, Microsoft Copilot o sus propias soluciones de inteligencia artificial<\/strong>. A trav\u00e9s de prompts, anunciantes y agencias podr\u00e1n acceder a un centro de control integral para gestionar el ecosistema program\u00e1tico, obtener informaci\u00f3n m\u00e1s detallada, acelerar la optimizaci\u00f3n y mejorar el rendimiento de sus campa\u00f1as.<\/p>\n<p>La apertura de la plataforma se articula a trav\u00e9s de un <strong>servidor MCP<\/strong>, siglas de <strong>Model Context Protocol,<\/strong> que act\u00faa como una pasarela de integraci\u00f3n flexible para sistemas de inteligencia artificial. Frente a otros protocolos m\u00e1s r\u00edgidos o espec\u00edficos del entorno publicitario, esta nueva capa permite <strong>el acceso directo a funciones de planificaci\u00f3n y previsi\u00f3n de campa\u00f1as, optimizaci\u00f3n y resoluci\u00f3n de incidencias en tiempo real<\/strong>, as\u00ed como a informes y an\u00e1lisis multicanal, sin necesidad de recurrir a m\u00faltiples interfaces ni a procesos manuales.<\/p>\n<p>\u201cMientras que gran parte de la industria est\u00e1 lanzando casos de uso limitados y personalizados de publicidad ag\u00e9ntica, Adform va a por todas al ofrecer toda la gama de la plataforma FLOW a trav\u00e9s del agente que elijas\u201d, afirma Jochen Schlosser, CTO de Adform. \u201cEsto no es un concepto ni una promesa de futuro. Es una soluci\u00f3n real y operativa con m\u00e1s de 800 prestaciones que abarcan todo el ciclo de vida de la campa\u00f1a\u201d.<\/p>\n<p>El directivo subraya adem\u00e1s que la publicidad ag\u00e9ntica solo puede desplegar todo su potencial cuando el sistema sobre el que se apoya est\u00e1 conectado.<\/p>\n<p>Seg\u00fan la compa\u00f1\u00eda, <strong>las primeras valoraciones de los clientes han sido positivas<\/strong>, especialmente por la posibilidad de acceder de forma m\u00e1s r\u00e1pida e intuitiva a todo el potencial de la plataforma.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plataforma permitir\u00e1 a agencias y anunciantes conectarse a Adform FLOW mediante herramientas como ChatGPT, Claude o Microsoft Copilot para gestionar, analizar y mejorar el rendimiento de sus campa\u00f1as program\u00e1ticas.<\/p>\n","protected":false},"author":30,"featured_media":240697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2077],"class_list":["post-240693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-inteligencia-artificial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adform impulsa la publicidad ag\u00e9ntica con nuevas capacidades de IA<\/title>\n<meta name=\"description\" content=\"Adform abre Adform FLOW a herramientas de IA como ChatGPT, Claude y Microsoft Copilot para planificar, analizar y optimizar campa\u00f1as program\u00e1ticas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=240693\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adform impulsa la publicidad ag\u00e9ntica con nuevas capacidades de IA\" \/>\n<meta property=\"og:description\" content=\"Adform abre Adform FLOW a herramientas de IA como ChatGPT, Claude y Microsoft Copilot para planificar, analizar y optimizar campa\u00f1as program\u00e1ticas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=240693\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-18T11:05:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-18T14:25:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Adform-ok.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240693#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240693\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"Adform refuerza su apuesta por la publicidad ag\u00e9ntica con nuevas capacidades de IA\",\"datePublished\":\"2026-05-18T11:05:05+00:00\",\"dateModified\":\"2026-05-18T14:25:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240693\"},\"wordCount\":406,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240693#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Adform-ok.jpg\",\"keywords\":[\"inteligencia artificial\"],\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240693\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=240693\",\"name\":\"Adform impulsa la publicidad ag\u00e9ntica con nuevas capacidades de IA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240693#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240693#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Adform-ok.jpg\",\"datePublished\":\"2026-05-18T11:05:05+00:00\",\"dateModified\":\"2026-05-18T14:25:32+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"Adform abre Adform FLOW a herramientas de IA como ChatGPT, Claude y Microsoft Copilot para planificar, analizar y optimizar campa\u00f1as program\u00e1ticas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240693#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=240693\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240693#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Adform-ok.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Adform-ok.jpg\",\"width\":1140,\"height\":635},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=240693#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Adform refuerza su apuesta por la publicidad ag\u00e9ntica con nuevas capacidades de IA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Adform impulsa la publicidad ag\u00e9ntica con nuevas capacidades de IA","description":"Adform abre Adform FLOW a herramientas de IA como ChatGPT, Claude y Microsoft Copilot para planificar, analizar y optimizar campa\u00f1as program\u00e1ticas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=240693","og_locale":"es_ES","og_type":"article","og_title":"Adform impulsa la publicidad ag\u00e9ntica con nuevas capacidades de IA","og_description":"Adform abre Adform FLOW a herramientas de IA como ChatGPT, Claude y Microsoft Copilot para planificar, analizar y optimizar campa\u00f1as program\u00e1ticas.","og_url":"https:\/\/ipmark.com\/?p=240693","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2026-05-18T11:05:05+00:00","article_modified_time":"2026-05-18T14:25:32+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Adform-ok.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=240693#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=240693"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"Adform refuerza su apuesta por la publicidad ag\u00e9ntica con nuevas capacidades de IA","datePublished":"2026-05-18T11:05:05+00:00","dateModified":"2026-05-18T14:25:32+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=240693"},"wordCount":406,"image":{"@id":"https:\/\/ipmark.com\/?p=240693#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Adform-ok.jpg","keywords":["inteligencia artificial"],"articleSection":["Marketing Digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=240693","url":"https:\/\/ipmark.com\/?p=240693","name":"Adform impulsa la publicidad ag\u00e9ntica con nuevas capacidades de IA","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=240693#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=240693#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Adform-ok.jpg","datePublished":"2026-05-18T11:05:05+00:00","dateModified":"2026-05-18T14:25:32+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"Adform abre Adform FLOW a herramientas de IA como ChatGPT, Claude y Microsoft Copilot para planificar, analizar y optimizar campa\u00f1as program\u00e1ticas.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=240693#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=240693"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=240693#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Adform-ok.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Adform-ok.jpg","width":1140,"height":635},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=240693#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Adform refuerza su apuesta por la publicidad ag\u00e9ntica con nuevas capacidades de IA"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/240693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=240693"}],"version-history":[{"count":8,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/240693\/revisions"}],"predecessor-version":[{"id":240726,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/240693\/revisions\/240726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/240697"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=240693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=240693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=240693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}