{"id":240680,"date":"2026-05-18T12:27:01","date_gmt":"2026-05-18T10:27:01","guid":{"rendered":"https:\/\/ipmark.com\/?p=240680"},"modified":"2026-05-18T16:27:34","modified_gmt":"2026-05-18T14:27:34","slug":"exte-titan-ads-alianza-impulsar-publicidad-smart-tv-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=240680","title":{"rendered":"Exte y Titan Ads se al\u00edan para impulsar la publicidad en Smart TV en Espa\u00f1a"},"content":{"rendered":"<p data-start=\"292\" data-end=\"598\"><strong>Exte y Titan Ads firman una alianza estrat\u00e9gica para impulsar la venta de publicidad en entornos de Smart TV en Espa\u00f1a. A trav\u00e9s de este acuerdo, Exte se convierte en la fuerza comercial conjunta de Titan Ads en Iberia y asumir\u00e1 la comercializaci\u00f3n publicitaria en exclusiva en el mercado espa\u00f1ol.<\/strong><\/p>\n<p data-start=\"600\" data-end=\"1079\">La colaboraci\u00f3n permitir\u00e1 a anunciantes y agencias acceder a inventario premium en entornos <strong data-start=\"692\" data-end=\"699\">CTV<\/strong> y <strong data-start=\"702\" data-end=\"710\">FAST<\/strong>, incluyendo espacios destacados en la <strong data-start=\"749\" data-end=\"764\">Home Screen<\/strong> de los televisores inteligentes con <strong data-start=\"801\" data-end=\"813\">Titan OS<\/strong>, considerada uno de los principales puntos de acceso a la televisi\u00f3n para los usuarios. Este entorno facilita la activaci\u00f3n de formatos de alto impacto, como <strong data-start=\"972\" data-end=\"990\">Homepage Video<\/strong>, dise\u00f1ados para maximizar la visibilidad, el recuerdo de marca y el nivel de engagement.<\/p>\n<p data-start=\"1081\" data-end=\"1372\">El acuerdo tambi\u00e9n contempla un papel preferente de <strong>Exte<\/strong> en la comercializaci\u00f3n de <strong>Titan Ads<\/strong> en Latinoam\u00e9rica, en un contexto marcado por <strong>el crecimiento del consumo FAST, la adopci\u00f3n acelerada de la CTV y el inter\u00e9s de marcas globales y regionales<\/strong> por nuevos formatos m\u00e1s nativos y medibles.<\/p>\n<p data-start=\"1374\" data-end=\"1754\"><strong>Titan Ads aporta una propuesta basada en el acceso a inventario publicitario premium<\/strong> y en la activaci\u00f3n mediante datos determin\u00edsticos a trav\u00e9s de su sistema operativo Titan OS. Esta tecnolog\u00eda permite desarrollar campa\u00f1as con segmentaci\u00f3n avanzada, tanto comportamental como basada en intereses, y ofrecer alcance incremental frente a la televisi\u00f3n lineal y las plataformas SVOD.<\/p>\n<p data-start=\"1756\" data-end=\"2055\">Para Exte, la alianza supone un paso clave en la consolidaci\u00f3n de su liderazgo audiovisual. <strong>La compa\u00f1\u00eda suma nuevo inventario premium en uno de los espacios m\u00e1s relevantes del hogar<\/strong> y refuerza su posicionamiento como socio estrat\u00e9gico para anunciantes y agencias, con foco en Europa y Latinoam\u00e9rica.<\/p>\n<p data-start=\"2057\" data-end=\"2519\">\u201cLa televisi\u00f3n est\u00e1 evolucionando hacia un modelo mucho m\u00e1s inteligente, medible y alineado con los objetivos de negocio de las marcas y este acuerdo con Titan es un paso clave en esa transformaci\u00f3n\u201d, afirma <strong data-start=\"2265\" data-end=\"2284\">Fernando Garc\u00eda<\/strong>, CEO de <strong>Exte.<\/strong> Seg\u00fan explica, <strong>la compa\u00f1\u00eda contin\u00faa construyendo un ecosistema audiovisual de alto valor que permite activar la televisi\u00f3n con datos reales<\/strong>, audiencias incrementales y mayor eficiencia frente a los modelos tradicionales.<\/p>\n<p data-start=\"2521\" data-end=\"2906\">Por su parte, <strong data-start=\"2535\" data-end=\"2550\">Jim Collins<\/strong>, CRO de<strong> Titan Ads<\/strong>, destaca que la alianza con<strong> Exte<\/strong> permitir\u00e1 reforzar sus capacidades comerciales y acelerar el crecimiento de Titan Ads en mercados estrat\u00e9gicos. <strong>\u201cJuntos, estamos permitiendo que marcas y agencias accedan a entornos premium de Smart TV<\/strong>, desbloqueen un alcance incremental real y activen campa\u00f1as con mayor precisi\u00f3n y eficiencia\u201d, se\u00f1ala.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta tecnolog\u00eda permite desarrollar campa\u00f1as con segmentaci\u00f3n avanzada, tanto comportamental como basada en intereses.<\/p>\n","protected":false},"author":10966,"featured_media":240688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[6559,50],"class_list":["post-240680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-ctv","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exte y Titan Ads se al\u00edan para impulsar la publicidad en Smart TV en Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Esta tecnolog\u00eda permite desarrollar campa\u00f1as con segmentaci\u00f3n avanzada, tanto comportamental como basada en intereses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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