{"id":240670,"date":"2026-05-12T11:21:11","date_gmt":"2026-05-12T09:21:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=240670"},"modified":"2026-05-18T11:29:11","modified_gmt":"2026-05-18T09:29:11","slug":"starbucks-schweppes-lanzan-coffe-tonic-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=240670","title":{"rendered":"Starbucks y Schweppes lanzan Coffee Tonic en Espa\u00f1a"},"content":{"rendered":"<p data-start=\"289\" data-end=\"671\"><strong>Starbucks y Schweppes anuncian el lanzamiento de Coffee Tonic, una nueva categor\u00eda de bebidas fr\u00edas que fusiona el caf\u00e9 de especialidad con la t\u00f3nica premium. La propuesta, disponible en edici\u00f3n limitada entre mayo y agosto en la red de cafeter\u00edas Starbucks de Espa\u00f1a, nace con el objetivo de responder a la creciente demanda de bebidas fr\u00edas, ligeras y m\u00e1s experienciales.<\/strong><\/p>\n<p data-start=\"673\" data-end=\"1034\">La alianza estrat\u00e9gica une el conocimiento cafetero de <strong>Starbucks<\/strong> con la experiencia de <strong>Schweppes<\/strong> en el segmento de t\u00f3nicas y mixers premium. Con esta colaboraci\u00f3n, <strong>ambas marcas buscan situarse en un territorio a medio camino entre la cafeter\u00eda de especialidad y la cocteler\u00eda<\/strong>, creando nuevas ocasiones de consumo m\u00e1s all\u00e1 de los momentos tradicionales del caf\u00e9.<\/p>\n<p data-start=\"1036\" data-end=\"1356\">La propuesta se materializa en una l\u00ednea de <strong data-start=\"1080\" data-end=\"1145\">tres bebidas fr\u00edas con caf\u00e9 y matcha combinadas con Schweppes<\/strong>. Su preparaci\u00f3n estar\u00e1 a cargo de los baristas de Starbucks, que finalizar\u00e1n cada consumici\u00f3n en el momento de la entrega para preservar la burbuja, el aroma del caf\u00e9 reci\u00e9n extra\u00eddo y el equilibrio de sabores.<\/p>\n<p data-start=\"1358\" data-end=\"1749\">\u201cEsta colaboraci\u00f3n es un paso m\u00e1s en nuestra misi\u00f3n de evolucionar el papel del caf\u00e9 en la cotidianidad de nuestros clientes\u201d, se\u00f1ala <strong data-start=\"1492\" data-end=\"1510\">Antonio Romero<\/strong>, director general de <strong>Starbucks Iberia.<\/strong> Seg\u00fan explica, <strong>la nueva plataforma Coffee Tonic se apoya en la calidad del caf\u00e9 Starbucks<\/strong> y en la burbuja de Schweppes para dar forma a una categor\u00eda que hasta ahora no exist\u00eda en el mercado espa\u00f1ol.<\/p>\n<p data-start=\"1751\" data-end=\"2095\">Desde Schweppes, <strong data-start=\"1768\" data-end=\"1782\">Mario Le\u00f3n<\/strong>, director de marketing de <strong>Suntory Beverage and Food Iberia<\/strong>, destaca que la alianza representa \u201cun paso natural\u201d en la evoluci\u00f3n de la marca como impulsora de tendencias en mixolog\u00eda. Para la compa\u00f1\u00eda, e<strong>l caf\u00e9 se convierte en un aliado id\u00f3neo por su perfil arom\u00e1tico<\/strong> y su creciente protagonismo en el ocio diurno.<\/p>\n<p data-start=\"2097\" data-end=\"2440\">La iniciativa responde tambi\u00e9n a una transformaci\u00f3n en los h\u00e1bitos de consumo. El caf\u00e9 se consolida cada vez m\u00e1s como una experiencia social, vers\u00e1til y adaptada a nuevos estilos de vida. <strong>Coffee Tonic busca conquistar nuevas franjas horarias<\/strong> y ofrecer al consumidor una alternativa m\u00e1s sofisticada, refrescante y diferencial.<\/p>\n<p data-start=\"2442\" data-end=\"2790\" data-is-last-node=\"\" data-is-only-node=\"\">La edici\u00f3n limitada, disponible durante los meses de mayor demanda de bebidas fr\u00edas, refuerza adem\u00e1s el componente de exclusividad de la propuesta. Con este lanzamiento, <strong>Starbucks y Schweppes apuestan por la innovaci\u00f3n<\/strong> y la calidad como palancas para seguir redefiniendo el papel del caf\u00e9 en la vida cotidiana.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La alianza entre ambas marcas da lugar a una l\u00ednea exclusiva de bebidas que combina caf\u00e9 de especialidad y t\u00f3nica premium.<\/p>\n","protected":false},"author":10966,"featured_media":240672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6593],"class_list":["post-240670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-lanzamientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks y Schweppes lanzan Coffee Tonic en Espa\u00f1a<\/title>\n<meta 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