{"id":240656,"date":"2026-05-18T11:08:27","date_gmt":"2026-05-18T09:08:27","guid":{"rendered":"https:\/\/ipmark.com\/?p=240656"},"modified":"2026-05-18T11:08:27","modified_gmt":"2026-05-18T09:08:27","slug":"dec-premia-las-18-metodologias-mas-destacadas-en-experiencia-de-cliente-y-empleado","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=240656","title":{"rendered":"DEC premia las 18 metodolog\u00edas m\u00e1s destacadas en experiencia de cliente y empleado"},"content":{"rendered":"<p data-start=\"464\" data-end=\"1078\">Entre las metodolog\u00edas que abarcan la totalidad de los <em data-start=\"519\" data-end=\"531\">frameworks<\/em> de \u201cLa Onda del Cliente\u201d y \u201cLa Onda del Empleado\u201d destaca <strong>\u201cXperience Ecosystem Management\u201d, de Izo<\/strong>, una propuesta orientada a ayudar a la alta direcci\u00f3n a gestionar la experiencia de manera estrat\u00e9gica y organizativa. Tambi\u00e9n ha sido reconocida <strong>\u201cThe CX\/BX Catalyst\u201d, de Findasense<\/strong>, por conectar marca y experiencia de cliente en un mismo ecosistema operativo, y<strong> \u201cMade For You, un proyecto por y para las personas\u201d, de Intelcia<\/strong>, centrada en mejorar la experiencia del empleado a partir del <em data-start=\"1021\" data-end=\"1031\">feedback<\/em> interno.<\/p>\n<p data-start=\"1080\" data-end=\"1506\">En el apartado de Identidad \u00danica, DEC ha distinguido <strong>\u201cThe BX Live\u201d, de Findasense<\/strong>, una metodolog\u00eda enfocada en activar experiencias de marca relevantes en tiempo real; <strong>\u201cMDX\u201d, de Kantar<\/strong>, que conecta experiencia de cliente, construcci\u00f3n de marca y crecimiento de negocio; e <strong>\u201cInclusive Digital Experience\u201d, de Tangity (NTT Data)<\/strong>, por impulsar experiencias digitales inclusivas y accesibles.<\/p>\n<p data-start=\"1508\" data-end=\"1895\">Dentro del pilar de Impulso Organizativo, Izo ha sido reconocida por <strong>\u201cXM Governance\u201d<\/strong>, una metodolog\u00eda que sit\u00faa la experiencia en el centro de la estrategia empresarial, mientras que <strong>Lukkap ha obtenido el sello por \u201cMedici\u00f3n e implantaci\u00f3n Cultura Customer Centric\u201d<\/strong>, orientada a medir el nivel de orientaci\u00f3n al cliente dentro de las organizaciones.<\/p>\n<p data-start=\"1897\" data-end=\"2182\">En Implicaci\u00f3n de las Personas, Lukkap ha sido premiada por <strong>\u201cTrans-Formaci\u00f3n CX\/EX en grandes redes de personas\u201d<\/strong>, un sistema de transformaci\u00f3n cultural dise\u00f1ado para convertir la estrategia de experiencia en comportamientos medibles y sostenibles.<\/p>\n<p data-start=\"2184\" data-end=\"2685\">El apartado de Interacciones ha reconocido a Izo por <strong>\u201cXperience Transformation Lab\u201d<\/strong>, enfocada en acelerar la transformaci\u00f3n de experiencias; a <strong>Merkle Espa\u00f1a (dentsu) por \u201cInnovaci\u00f3n inclusiva: accesibilidad como motor estrat\u00e9gico\u201d<\/strong>, que eval\u00faa la madurez de las organizaciones en materia de accesibilidad; y a Tribalww por \u201cCampfire: M\u00e1quina de descubrir y activar\u201d, una metodolog\u00eda orientada al dise\u00f1o de productos y servicios digitales desde la disciplina de CX.<\/p>\n<p data-start=\"2687\" data-end=\"3213\">En el \u00e1rea de Interpretaci\u00f3n y Acci\u00f3n, las metodolog\u00edas premiadas han sido <strong>\u201cDon\u2019t Go\u201d, de Atrevia<\/strong>, basada en anal\u00edtica predictiva e IA para prevenir la fuga de clientes; <strong>\u201cBeMate\u201d, de BeWay Consulting<\/strong>, centrada en la modificaci\u00f3n de comportamientos clave del consumidor; <strong>\u201c3p3c\u201d, de GW Consultor\u00eda<\/strong>, orientada a transformar servicios de atenci\u00f3n al cliente y procesos operativos; y <strong>\u201cCX Assurance\u201d, de Xdroid<\/strong>, que incorpora la evaluaci\u00f3n de la experiencia de cliente en procesos de auditor\u00eda.<\/p>\n<h3 data-start=\"2687\" data-end=\"3213\">Onda del Empleado<\/h3>\n<p data-start=\"3215\" data-end=\"3668\">Por su parte, dentro de la Onda del Empleado, <strong>Lukkap ha sido reconocida por \u201cEX Strategic Advantage\u201d<\/strong>, una metodolog\u00eda que conecta la experiencia del empleado con los retos estrat\u00e9gicos de las compa\u00f1\u00edas. Finalmente,<strong> Izo ha obtenido el reconocimiento en el pilar de Excelencia por \u201cManager Experience\u201d<\/strong>, una metodolog\u00eda dise\u00f1ada para reforzar el papel de los mandos intermedios como generadores de experiencia interna.<\/p>\n<p data-start=\"3670\" data-end=\"3969\">El jurado de esta edici\u00f3n ha estado compuesto por profesionales de compa\u00f1\u00edas e instituciones como Ibercaja, Veolia Espa\u00f1a, EMT Madrid, ING Espa\u00f1a &amp; Portugal, Generali, CaixaBank Payments &amp; Consumer, Laboral Kutxa o Universidad Francisco de Vitoria, entre otras.<\/p>\n<p data-start=\"3670\" data-end=\"3969\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-240661\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/DEC-Seleccion-Infografia_web.jpg\" alt=\"\" width=\"340\" height=\"850\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/DEC-Seleccion-Infografia_web.jpg 340w, https:\/\/ipmark.com\/wp-content\/uploads\/DEC-Seleccion-Infografia_web-120x300.jpg 120w, https:\/\/ipmark.com\/wp-content\/uploads\/DEC-Seleccion-Infografia_web-56x141.jpg 56w, https:\/\/ipmark.com\/wp-content\/uploads\/DEC-Seleccion-Infografia_web-254x635.jpg 254w, https:\/\/ipmark.com\/wp-content\/uploads\/DEC-Seleccion-Infografia_web-10x24.jpg 10w, https:\/\/ipmark.com\/wp-content\/uploads\/DEC-Seleccion-Infografia_web-14x36.jpg 14w, https:\/\/ipmark.com\/wp-content\/uploads\/DEC-Seleccion-Infografia_web-19x48.jpg 19w\" sizes=\"auto, (max-width: 340px) 100vw, 340px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Asociaci\u00f3n DEC ha reconocido 18 metodolog\u00edas de experiencia de cliente (CX) y experiencia de empleado (EX) en la IV edici\u00f3n de DEC Selecci\u00f3n. Las iniciativas premiadas han recibido el sello distintivo DEC Selecci\u00f3n, que acredita su contribuci\u00f3n al desarrollo de experiencias homog\u00e9neas, diferenciales y rentables dentro de las organizaciones.<\/p>\n","protected":false},"author":14,"featured_media":240660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-240656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DEC premia las 18 metodolog\u00edas m\u00e1s destacadas en experiencia de cliente y empleado - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"DEC premia las metodolog\u00edas m\u00e1s destacadas en experiencia de cliente y empleado\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=240656\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DEC premia las 18 metodolog\u00edas m\u00e1s destacadas en experiencia de cliente y empleado - 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