{"id":240649,"date":"2026-05-18T11:02:09","date_gmt":"2026-05-18T09:02:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=240649"},"modified":"2026-06-05T13:47:57","modified_gmt":"2026-06-05T11:47:57","slug":"turespana-elige-havas-media-agencia-medios-global","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=240649","title":{"rendered":"Turespa\u00f1a elige a Havas Media como su nueva agencia de medios global"},"content":{"rendered":"<p><strong>Turespa\u00f1a ha elegido a Havas Media como su nueva agencia de medios internacional tras la resoluci\u00f3n del concurso convocado para la prestaci\u00f3n de los servicios de gesti\u00f3n y compra de medios destinados a la promoci\u00f3n de Espa\u00f1a como destino tur\u00edstico en los mercados internacionales.<\/strong><\/p>\n<p>La agencia ser\u00e1 la encargada de dise\u00f1ar, planificar y activar la estrategia de medios de Turespa\u00f1a en<strong> Europa, Norteam\u00e9rica, Centro y Sudam\u00e9rica, Oriente Medio y Asia-Pac\u00edfico<\/strong>. El objetivo ser\u00e1 maximizar el impacto de las campa\u00f1as internacionales y reforzar el posicionamiento de Espa\u00f1a como uno de los principales destinos tur\u00edsticos del mundo.<\/p>\n<p>El contrato tendr\u00e1 <strong>una duraci\u00f3n inicial de dos a\u00f1os<\/strong> y podr\u00e1 prorrogarse anualmente hasta un m\u00e1ximo de tres a\u00f1os adicionales. Havas Media se ha impuesto en el proceso a otras compa\u00f1\u00edas del sector que tambi\u00e9n concurrieron a la licitaci\u00f3n. La cuenta estaba en manos de UM hasta ahora.<\/p>\n<p>\u201cNos sentimos profundamente orgullosos de haber sido seleccionados por Turespa\u00f1a para liderar un proyecto de esta relevancia estrat\u00e9gica para nuestro pa\u00eds. Esta adjudicaci\u00f3n reconoce la fortaleza de nuestro modelo y nuestras capacidades para dise\u00f1ar soluciones de comunicaci\u00f3n eficaces a escala global.<strong> Afrontamos este reto con el compromiso de impulsar campa\u00f1as innovadoras, basadas en datos y orientadas a resultados<\/strong>, que contribuyan a seguir reforzando el atractivo de Espa\u00f1a en los mercados internacionales\u201d, se\u00f1ala Ferran Juan\u00ed<em>, managing director<\/em> de Havas International y <em>client lead<\/em> de Havas para este cliente.<\/p>\n<p><strong>Turespa\u00f1a<\/strong>, organismo aut\u00f3nomo dependiente del Ministerio de Industria y Turismo a trav\u00e9s de la Secretar\u00eda de Estado de Turismo, trabaja para mantener y reforzar el liderazgo de Espa\u00f1a como destino tur\u00edstico internacional. Entre sus prioridades figuran la mejora de la competitividad y resiliencia del sector tur\u00edstico espa\u00f1ol, as\u00ed como la consolidaci\u00f3n de un modelo tur\u00edstico basado en la sostenibilidad econ\u00f3mica, social y medioambiental.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda gestionar\u00e1 la estrategia, planificaci\u00f3n y compra de medios para la promoci\u00f3n de Espa\u00f1a como destino tur\u00edstico en mercados de Europa, Am\u00e9rica, Oriente Medio y Asia-Pac\u00edfico.<\/p>\n","protected":false},"author":30,"featured_media":240657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6464],"class_list":["post-240649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencia-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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