{"id":240601,"date":"2026-05-14T16:02:44","date_gmt":"2026-05-14T14:02:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=240601"},"modified":"2026-05-14T16:57:35","modified_gmt":"2026-05-14T14:57:35","slug":"casa-ronald-mcdonald-presenta-nueva-imagen-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=240601","title":{"rendered":"Casa Ronald McDonald presenta su nueva imagen en Espa\u00f1a"},"content":{"rendered":"

Casa Ronald McDonald estrena en Espa\u00f1a una nueva identidad visual y verbal<\/strong> como parte de un proceso global de unificaci\u00f3n de marca en los m\u00e1s de 60 pa\u00edses en los que est\u00e1 presente. <\/strong><\/p>\n

La evoluci\u00f3n incluye la actualizaci\u00f3n de su nombre y logotipo<\/strong>, con el objetivo de expresar de forma m\u00e1s clara, cercana y reconocible su misi\u00f3n: acompa\u00f1ar a familias con hijos hospitalizados o que necesitan atenci\u00f3n m\u00e9dica lejos de casa. Bajo el lema \u201cla familia siempre est\u00e1\u201d<\/strong>, la organizaci\u00f3n refuerza su posicionamiento como entidad dedicada a ofrecer alojamiento y apoyo gratuito a las familias durante el tratamiento m\u00e9dico de sus hijos.<\/p>\n

Seg\u00fan la entidad, esta nueva etapa no modifica su labor, sino que busca ayudar a comunicarla mejor<\/strong> y visibilizar la importancia de que los menores puedan estar acompa\u00f1ados por sus familias en momentos especialmente dif\u00edciles.<\/p>\n

\u201cEsta nueva imagen no cambia lo que somos; nos ayuda a contarlo mejor. En Casa Ronald McDonald trabajamos para que las familias puedan estar cerca de sus hijos cuando necesitan atenci\u00f3n m\u00e9dica. Porque cuando un ni\u00f1o est\u00e1 enfermo, la familia siempre est\u00e1\u201d, se\u00f1ala Luisa Masuet, <\/strong>directora general de Casa Ronald McDonald Espa\u00f1a<\/strong>.<\/p>\n

En Espa\u00f1a, la organizaci\u00f3n cuenta con cinco Casas Ronald McDonald<\/strong>, situadas en Madrid, Barcelona, M\u00e1laga, Valencia y Sevilla<\/strong>, y con cinco Salas Familiares<\/strong> dentro de hospitales de referencia de Madrid, Barcelona, Zaragoza, Murcia y Mallorca<\/strong>. Adem\u00e1s, desarrolla Milktruck<\/strong>, un servicio gratuito de recogida a domicilio de leche materna donada para el Banco Regional de Leche de Madrid.<\/p>\n

Desde su llegada a Espa\u00f1a en 2002, Casa Ronald McDonald ha acompa\u00f1ado a m\u00e1s de<\/strong> 14.000 familias<\/strong>, de las cuales m\u00e1s de 3.400<\/strong> fueron atendidas durante 2025. La entidad destaca que esta labor es posible gracias al apoyo de hospitales, voluntarios, donantes, empresas colaboradoras, empleados y McDonald\u2019s Espa\u00f1a, socio fundador de la organizaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

La actualizaci\u00f3n de su nombre y logotipo tiene el objetivo de expresar el acompa\u00f1amiento a familias con hijos hospitalizados o que necesitan atenci\u00f3n m\u00e9dica lejos de casa.<\/p>\n","protected":false},"author":10966,"featured_media":240604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2225,6067],"class_list":["post-240601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-branding","tag-sostenibilidad"],"acf":[],"yoast_head":"\nCasa Ronald McDonald presenta su nueva imagen en Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"La actualizaci\u00f3n del nombre y logotipo acompa\u00f1an a familias con hijos hospitalizados o que necesitan atenci\u00f3n m\u00e9dica lejos de casa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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